General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[ant555]

I would be in the minority but the whole thing is not an issue for me. Change it. Keep it. Not really fussed. As long as we run out in the red and black that is all I really care about.

 

[BrunoV]

Here plain flies over head and drops value of house, ****en. Back home, plain flies over house and drops bombs, ****en.

 

[Don Won]

I would be in the minority but the whole thing is not an issue for me. Change it. Keep it. Not really fussed. As long as we run out in the red and black that is all I really care about.

that’s just the thing, once the design team has finished we’ll be running out in ‘Merlot™’ and ‘midnight™’

 

[Mootsy]

How's about Essendon Red-backs. The Spiders!

• Is an australian species.
• Essendon suburb has likely had red-backs exist there.
• A strong emblem, etc..

I'll get my coat...

 

[jmoo wan]

Here plain flies over head and drops value of house, *en. Back home, plain flies over house and drops bombs, *en.

Essendon Plains - I love it!

 

[Zach Package]

Here plain flies over head and drops value of house, *en. Back home, plain flies over house and drops bombs, *en.

The ‘Essendon Pickled Turnips’ has a nice ring to it

 

[Beerfish]

I'm still stuck on the ****ing roundabouts.

 

[Godzke]

How's about Essendon Red-backs. The Spiders!

• Is an australian species.
• Essendon suburb has likely had red-backs exist there.
• A strong emblem, etc..

I'll get my coat...

The Redbacks are the South Australian cricket team, so no.

Bombers forever

 

[boncer34]

Same Olds

 

[IggypopsTshirt]

Blood stained something something?

 

[troybe]

Essendon Ironbirds

 

[bombadeer]

Exactly. As long as the murdering is in your interests, right?

Murdering is such a strong word.

“Pre-meditated, industrialised, organised, mass killing from 30,000 feet” captures the spirit imo.

How did a club founded before the invention of flight end up with a bomber avatar anyway?!

 

[maskmcgee]

thus an ability to walk and chew gum at the same time

Given the last 20 years, what makes you think this is true?

 

[eth-dog]

Murdering is such a strong word.

“Pre-meditated, industrialised, organised, mass killing from 30,000 feet” captures the spirit imo.

How did a club founded before the invention of flight end up with a bomber avatar anyway?!

Used to be the Same Olds until the 30's

 

[ABSOLUTE MADMAN]

You couldn't change the logo because it is offensive and still call us the Bombers because somehow that wouldn't be offensive.

I think the logo is important to show that connection to planes (which I assume is connected to Essendon Airport in some way) as in this day and age bombers can be terrorists ie suicide bombers. Calling us the Bombers without the plane logo connection would be very dumb.

So if you aren’t going to change the name and theme song, why would you change the logo

Right here you can see that removing the Plane could be a foot in the door to remove the Bombers name down the line.

 

[Registered User]

This was tweeted by an anti-wokester

 

[Zephyr Spirally]

I'm still stuck on the ******* roundabouts.

Ha ha me too. It’s brilliant Especially as many people I know drive way out of their way to avoid those Essendon ***** roundabouts.

 

[fairbump_playon]

This is the truth and I'm 100% going to ignore anyone who disagrees:

• the bomber logo is and always has been very average
• the 150th logo sucked too - partly because it looked like a wheelchair
• i love the name bombers because it's always been the thing but it doesn't bear close examination

Flicking through some old trademark registrations, all registered to the AFL (not the club). Was hoping to find a clean copy of Essendon in monochrome but not to be.

Found some other interesting s**t though.

This design was apparently for cufflinks and tie pins 30 years ago:
View attachment 1717588

This one is for cardboard cut outs and print media:
View attachment 1717589

Not sure what this is for but apparently the MCG was not always the home of football... registered ~1992
View attachment 1717590

There are also lapsed wordmarks for "Fremantle Hammers" "Fremantle Mariners" "Fremantle Stokers" "Fremantle Dolphins" "Fremantle Courage" and "Fremantle Union" – presumably the names that were considered before Freo became the Dockers. Also a couple of mock up logos for a couple of them:

View attachment 1717593View attachment 1717594View attachment 1717595

There's also this which... I dunno why they didn't use it tbh. Looks great;

View attachment 1717596

Then we have Port's other potential names... "Port Pirates" "Port Mariners" "Port Sharks".

Gold Coast could've been the "Gold Coast Marlins", "Gold Coast Stingrays", "Gold Coast Rays", "Gold Coast Ironmen", "Gold Coast Guards".

And then there are wordmarks not associated with a particular team, could be GWS or GC; "Rangers" "Stallions" "Pride" "Wolves" "Stars" "Stingrays" "Surf".

There's also a trademark and logo for the Tasmanian Devils, but that's been there for years (not just since the team was officially announced).

Love this

GC Ironmen wouldn't have let Dew be such a wank

And imagine the Great Western Sydney Stallions. Very manly. But not Manly. Can't be the GWS Surf.

 

[eth-dog]

This is the truth and I'm 100% going to ignore anyone who disagrees:

• the bomber logo is and always has been very average
• the 150th logo sucked too - partly because it looked like a wheelchair
• i love the name bombers because it's always been the thing but it doesn't bear close examination

Love this

GC Ironmen wouldn't have let Dew be such a wank

And imagine the Great Western Sydney Stallions. Very manly. But not Manly. Can't be the GWS Surf.

Wrong
Wrong
Right

 

[fairbump_playon]

How's about Essendon Red-backs. The Spiders!

• Is an australian species.
• Essendon suburb has likely had red-backs exist there.
• A strong emblem, etc..

I'll get my coat...

Redbacks - pretty great. I'd support that. Slight jersey change?

I'll also allow:

• Essendon Airports (sorry amazing 70s band)
• Essendon Slashers (war out: knife fights in)
• Essendon Donners Kebabbers (explains itself)

 

[fairbump_playon]

Wrong
Wrong
Right

Wrong Wrong Right!

The somethings are talking.

 

[yodellinhank]

Essendon Plains - I love it!

Except we went with the Tulla Marines instead.

 

[troybe]

Essendon Plains - I love it!

Essendon Bradley Plains

 

[andleanback]

Turns out we are a big club with lots of employees, enough money to get consultants going through every element of the organisation and thus an ability to walk and chew gum at the same time

It’s funny when people comment ‘the club should focus on football’. They do realize how many people the club employs that have nothing to do with the football program

 

[raskolnikov]

What's a Blues?

Blues is another word for depression. I don't think a mental health issue is appropriate so Carlton need to change theirs too.