News New Crows Logo

[Heardy_101]

Meanwhile, at Adelaide Crows HQ:

Crows Chairperson: "Alright, listen up. The new logo got leaked at it went to shit. We've committed to this, and we ain't backing down. We don't want another clash jumper fiasco."

University Intern: "The US Election is on today and Donald Trump is expected to win. Why don't we wait until the results are announced, and then we drop the logo?"

"F*** me, someone give this guy a promotion."

 

[SuperEgz]

The AFLW team is using this version on Social media.

 

[NotAMagpieBogan]

The outlines are so jagged, it’s incredible that this is the final result

 

[justlookingaround]

Well, at the very least it looks better than it did in the leak.

 

[Chuckie357]

In the video there’s a bit where it looks shiny and almost 3d to an extent and it looks tough with the outline. The one outside the video looks like something you’d find in an old granny’s garden to keep the other birds off the fruit trees.

But never fear. St Kilda will out poo them

 

[aCunningPlan]

It looks like something they would have put out in 1998 to replace their original logo, way off the mark. Anatomically, it just looks scrawny.

 

[fethers17]

Crows unveil new logo as part of Club-wide rebrand

Central to the rebrand is the “Made From South Australia” theme

www.afc.com.au

View attachment 2159535

Christ that's awful. At least it's an improvement on the current one.

 

[Mr Eagle]

I give it two years before some tweaks start mysteriously being made...

 

[Prison bar Pete]

In a mirror universe presumably;

 

[SA_Great]

View attachment 2159662
In a mirror universe presumably;

View attachment 2159669

It's a stretch...

 

[Gibbsy]

Looks like the CROWmania name has been consigned to the history books too.

 

[Gibbsy]

Always hard to guess how a new logo will appear in standard presentations (footy record, newspaper, AFL website etc.) when it's only ever shown off on a solid colour background.

This happens with most teams, but I remember it being particularly evident with the West Coast (royal background) and Richmond (black background) logo releases in their most recent iterations.

This Crows Shop logo gives us some idea as to how it might appear. No gold outline on the crow at all... it looks fairly plain?

 

[GoldbergsGold]

Christ that's awful. At least it's an improvement on the current one.

The 2010-2024 logo was bad, it looked like a basketball logo, but this one looks like someone messed around for 1 minute in MS Paint. They already had a good Crow logo they could have repurposed from the 1991-2009 period.

 

[fancyscum]

Looks like the CROWmania name has been consigned to the history books too.

 

[SA_Great]

Honestly, what is going oh here with the outline - am I missing something?
Why are the end of the feathers such strange shapes?
Did they just give up?

 

[1990crow]

Honestly, what is going oh here with the outline - am I missing something?
Why are the end of the feathers such strange shapes?
Did they just give up?

View attachment 2159695

I'm just so very, very ashamed.

 

[GoldbergsGold]

Their SANFL logo is 1 billion times better. The Crows have pre-existing logos that blow that "new" NES 8 bit/MS Paint logo out of the water. Not sure what management is thinking at West Lakes.

 

[Saucy]

View attachment 2159598 View attachment 2159600

I'm a fan of the colours, but otherwise I prefer my design

Your design was the best one. They should have paid you.

 

[magpienato]

Honestly, what is going oh here with the outline - am I missing something?
Why are the end of the feathers such strange shapes?
Did they just give up?

View attachment 2159695

It's AI-generated, just like the Tasmania logo was. Logos don't have to look good or even make sense in this day and age because people will just eat it up

 

[FreoRicci]

Hawk or Crow? Hard to tell.

 

[KBLT]

I'm so sick of minimalism

 

[Liam Boy]

don't understand wtf you're all whinging about. looks great and is a huge upgrade on the one they had before

 

[Heardy_101]

This is why they need to bring back the big red letter "F" in the classroom.

 

[Gibbsy]

don't understand wtf you're all whinging about. looks great and is a huge upgrade on the one they had before

I would say people are complaining because this new design is a mediocre version of a better, existing, successful logo (90s crow).

The fact that it's an upgrade on the previous raven is getting lost in the wash.

I actually think this logo will be a grower for a lot of folks. That said, the font is already dated.