New Sponsor - Dare Iced Coffee announced as Principal Partner

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I swear when I read the statement this morning it said that Dare would appear on the back of away jumpers. Perhaps implying that LEDified would appear on the front of away jumpers.

However it's no longer in the article so I'm unsure if I just dreamt it up.
I'm pretty sure that was posted on saintsational, it was an email to all dare staff with very vague details of the sponsorship, doubt its factual
 

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Can't underestimate how big it is that ledified are staying on board as well. Correct me if I'm wrong but usually when we announce a new sponsor it's because we lost the old one. Rooey looks over the moon in his videos so you can just imagine how big of a step in the right direction this is. All we're really doing is catching up, but small steps. :thumbsu:
 
This is a major sponsorship with DARE taking the whole jumper, plus variety of promotions throughout the year. As a number of people have said, it may be that our greatest recruit is in fact off field, with Finnis. The obvious professionalism with media, public relations, communications and now corporate services, merchandising is sensational.

Be sure that the Saints have convinced some very hard headed corporate operators, that we can provide the suitable vehicle for their sponsorship. A period of time showing that we can be scandal free and the professionalism that the club now shows in all areas was key to securing this sponsorship.

It did strike me that with Ledified now taking a small sponsorship position, that they were only there originally, by virtue of us not having anyone else. They had the major sponsors position, at a lower cost, until we could secure a major sponsor. Good on Ledified for stepping up and also well done to them for securing a sponsorship for that period of time, at a far lower cost than would be normal. This has not been said publicly and is of course only wild speculation on my part, but may have some validity.
 
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DARE I say it, its been a media triumph by the club today for the launch of the DARE Sponsorship:

Media so far:

The Age and The Herald Sun both reported on the partnership in this morning’s papers.

http://www.theage.com.au/afl/afl-news/buoyant-st-kilda-dare-to-dream-big-20150119-12tire.html

Saints.com.au has two news stories/numerous videos and examples of our extensive social media coverage:

http://www.saints.com.au/news/2015-01-20/st-kilda-dares-to-believe-with-new-principal-partner

http://www.saints.com.au/news/2015-01-20/richo-wont-rush-draftees

Joey on Triple M:


AFL.com.au:

http://www.afl.com.au/news/2015-01-20/saints-on-a-dare

http://www.afl.com.au/news/2015-01-20/saints-spending-spree

And the AFL video (which also gives great exposure for Dare Iced Coffee):

http://www.afl.com.au/video/2015-01-20/saints-dare-to-dream

Twitter promotion from SEN:



But wait, there’s more …

Tonight it is expected there will be TV news coverage on every station and more in the newspapers tomorrow.

You would have to see this as another huge plus in driving further membership growth. Club is showing the best light of all parts of it, in so many ways. Well done to the corporate and media areas for the sponsorship and then selling and promoting it so well.
 
DARE I say it, its been a media triumph by the club today for the launch of the DARE Sponsorship:

Media so far:

The Age and The Herald Sun both reported on the partnership in this morning’s papers.

http://www.theage.com.au/afl/afl-news/buoyant-st-kilda-dare-to-dream-big-20150119-12tire.html

Saints.com.au has two news stories/numerous videos and examples of our extensive social media coverage:

http://www.saints.com.au/news/2015-01-20/st-kilda-dares-to-believe-with-new-principal-partner

http://www.saints.com.au/news/2015-01-20/richo-wont-rush-draftees

Joey on Triple M:


AFL.com.au:

http://www.afl.com.au/news/2015-01-20/saints-on-a-dare

http://www.afl.com.au/news/2015-01-20/saints-spending-spree

And the AFL video (which also gives great exposure for Dare Iced Coffee):

http://www.afl.com.au/video/2015-01-20/saints-dare-to-dream

Twitter promotion from SEN:



But wait, there’s more …

Tonight it is expected there will be TV news coverage on every station and more in the newspapers tomorrow.

You would have to see this as another huge plus in driving further membership growth. Club is showing the best light of all parts of it, in so many ways. Well done to the corporate and media areas for the sponsorship and then selling and promoting it so well.


This current Saints regime is putting in the hard yards.

Lets face it, we came a distant last in 2014, but this current admin has really sold hope to the Saints faithful.

Us diehards knew we were in for hard times onfield and will again in 2015, but the strategy of the club since the end of the season has been really positive.

The futurefest was a revelation and a great idea. Trade period was "interesting" picking up Membrey for nicks and keeping #1

Draft day was very positive, with the exciting slider @ 21 in Goddard and the other positive selections. The drafting of Saad as a rookie was a good positive step.

With this enthusiasm, we got the club on the front foot with the 25k before Xmas which was a great positive initiative.

Now we have a major sponsor.

All great stuff and fills the supporters full of hope.

Our media strategy has been pretty full on as well. Cant remember a wooden spooner having so much media over summer, with the initiatives and the football stories for the Saints.

All in all Finnis and the admin need to be applauded. Having a champion @ AFL HQ instead of an intractable enemy in Demetriou also helps alot.

Good positive steps off field.

Now for the hard work.
 
Im not sure if its all his doing but i think Matt Finnis is doing an absolutely great job:thumbsu::thumbsu:
But surely im not the only one who has noticed this??
990622-ef9defce-eaf7-11e3-bb45-046f3d36ad52.jpg

gene-wilder183290.jpg
 
Dare Ice Coffee is probably my biggest vice, I've tried the other ice coffees but nothing compares. Farmers Union is the most over rated stuff out there, by the way.

It's nice to have the club sponsored by a product that I actually use. It's no big deal really I guess, but it is nice to know that they're giving money to the Saints.
 

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Im not sure if its all his doing but i think Matt Finnis is doing an absolutely great job:thumbsu::thumbsu:
But surely im not the only one who has noticed this??
990622-ef9defce-eaf7-11e3-bb45-046f3d36ad52.jpg

gene-wilder183290.jpg
Definitely put that up on the Look a likes thread of the Main board.

Do it. Do it NOW!!!!
 
Dare Ice Coffee is probably my biggest vice, I've tried the other ice coffees but nothing compares. Farmers Union is the most over rated stuff out there, by the way.

It's nice to have the club sponsored by a product that I actually use. It's no big deal really I guess, but it is nice to know that they're giving money to the Saints.
Never had an Ice Coffee in my life before today.
But co's of the connection i went out and got a Dare to try :p
I took the safe option and tried the Mocha cos i knew it would at least taste a bit chocolatey .
Surprised to say i loved it:D
Im lucky we werent sponsored by Ratsak cos im such a pathetic Saints tragic i probably wouldve tried it:eek:
 
This is a major sponsorship with DARE taking the whole jumper, plus variety of promotions throughout the year. As a number of people have said, it may be that our greatest recruit is in fact off field, with Finnis. The obvious professionalism with media, public relations, communications and now corporate services, merchandising is sensational.

Be sure that the Saints have convinced some very hard headed corporate operators, that we can provide the suitable vehicle for their sponsorship. A period of time showing that we can be scandal free and the professionalism that the club now shows in all areas was key to securing this sponsorship.

It did strike me that with Ledified now taking a small sponsorship position, that they were only there originally, by virtue of us not having anyone else. They had the major sponsors position, at a lower cost, until we could secure a major sponsor. Good on Ledified for stepping up and also well done to them for securing a sponsorship for that period of time, at a far lower cost than would be normal. This has not been said publicly and is of course only wild speculation on my part, but may have some validity.

love this post!!! love your work SS
 
Im not sure if its all his doing but i think Matt Finnis is doing an absolutely great job:thumbsu::thumbsu:
But surely im not the only one who has noticed this??
990622-ef9defce-eaf7-11e3-bb45-046f3d36ad52.jpg

gene-wilder183290.jpg

holy shit...mind blown!!!! it explains why i've always felt his face has been familar
 
I agree Matt Finnish is our best recruit by some way I would say. Doing an outstanding job.
But wait.
Matt's not finished yet. Leave the "h" off the end to remind yourself.
Matt Finnis is our man! Hat's off to the guy - he's found the sweet spot and is hitting them out of the park!

Matt Finish was these guys....

 

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New Sponsor - Dare Iced Coffee announced as Principal Partner

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