News New Suns logo and guernsey leaked

[Boyohboywowwee]

Why would a QLD team add a NSW blue?

Titans??

 

[Sentinel]

Don't mind the logo at all, but they've gone from the worst jumper in the league to still the worst jumper in the league, only this time it's even worse. Impressive.

 

[WAbulldog]

 

[FreoRicci]

Nothing like announcing a club rebrand at 9pm EST.
Wow

 

[magpienato]

With all due respect, you are literally the only person I've ever seen share this opinion.

Cool, do you care to explain why you think the logo is bad? It's so easy for one to say "this logo is good" and "this logo is bad" because anyone can just say their opinion aloud. I am not arguing in opinion, beauty is subjective but design is not. Design is creating something with a stated goal our purpose, and if that is not achieved then that design is by nature is bad. The Suns (now former) logo is objectively good. Sure there is much room for improvement, but it communicates the location of which it represents; vibrant colours and overall 'surfy' aesthetic undeniably captures the essence of the idealised Gold Coast/Surfers Paradise area.

This rebranded logo in my opinion looks good, but as we see it is already failing in its application and so objectively it is a bad logo and by proxy a bad brand.

 

[Gratees]

I hate this ****ing club manView attachment 2165428

I'd be embarrassed to wear that, and clearly so are they with how much they are trying to hide that logo on the jumper

 

[Samcro24]

And if you stare at it long enough, it's also an eyeball!

You’ll go blind

 

[magpienato]

Still wish they used a single gold hoop to add some sort of design element to the jumper.
View attachment 2165496

It shits me that jumper nerds like us are able to pump out concepts in a matter of minutes that piss on anything ever decided in a board room. It was never meant to be like this.

 

[magpienato]

I'm absolutely digging the rebrand so far. It would have been a success had they ditched yellow and blue and just went for two tone red instead. The website looks sick.

Edit* Damn I spoke too soon. The guernsey sucks
View attachment 2165424

Wow so "fearless" that they decided to just pussy out of designing an actual wordmark and just bought the commercial licence to use Eurostile Bold and slapped it under the logo. One of the lamest things I've seen a professional sports team try to pull since the Chargers 'LA Dodgers' logo.

 

[Saucy]

Should have copied this. Or KCC colour scheme. Even then pattern would look nice (Bit like the Bulldogs pattern).

What they have chosen is very strange. It's basically a red training top.

 

[Barrybran]

What if the logo was full red because the Suns finally decided to lean into the lifeguard vibe? Red logo on gold jumper with red shorts?

 

[caloschwaby]

The S Suns and the G Giants!

 

[Lion_LegacyXL]

 

[Lion_LegacyXL]

 

[Gratees]

View attachment 2165539

The S Suns and the G Giants!

It's so fresh and unique it looks right at place with the giants logo next to it

 

[Lion_LegacyXL]

 

[Lion_LegacyXL]

 

[Lion_LegacyXL]

 

[Dylan8]

The red on red thing simply cannot be real

 

[Lagooner]

View attachment 2165562View attachment 2165561View attachment 2165560

I think a hoop would look better than a stripe since the logo is more horizontal than vertical. You could make the logo bigger then too.

 

[Chuckie357]

View attachment 2163586

This looks promising

Look at the socks though

 

[SA1NTER]

I knew I couldn't see a G or a C in it. It's just the S, a football and the sun apparently. I really liked the old colors, they were the only thing going for Gold Coast and they blew it with the darker shades. The whole branding is much worse now than before. A major disappointment and a damn shame that they're run by idiots.

And why announce this now when the big day is tomorrow? The people who run that club are actually worse than those at St. Kilda. Who's the genius who thinks red on red is a winning combination for a jumper?

Adelaide looks so much better, I can only pray St. Kilda's new logo will be good; my expectations are low but at least I don't barrack for this monstrosity.

 

[Saucy]

Maybe this is all just a trick to throw us off the scent.

 

[Lagooner]

I knew I couldn't see a G or a C in it. It's just the S, a football and the sun apparently. I really liked the old colors, they were the only thing going for Gold Coast and they blew it with the darker shades. The whole branding is much worse now than before. A major disappointment and a damn shame that they're run by idiots.

And why announce this now when the big day is tomorrow? The people who run that club are actually worse than those at St. Kilda. Who's the genius who thinks red on red is a winning combination for a jumper?

Adelaide looks so much better, I can only pray St. Kilda's new logo will be good; my expectations are low but at least I don't barrack for this monstrosity.

The AFL’s tweet mentions the G and C. They’re in there.

 

[SA1NTER]

The AFL’s tweet mentions the G and C. They’re in there.

View attachment 2165564

Ah yeah, I didn't read that. I'm still disappointed at the wasted potential.