News New Suns logo and guernsey leaked

[ProphetBlack]

I give it a season and they’ll backflip on this

 

[caloschwaby]

This trend of jumper designs in getting a bit out of hand

This isn't a trend. The Carlton, Adelaide, Freo kits are one-off kits (that Carlton one from 7 years ago lol), the GWS and Essendon ones are clash kits. Gold Coast are the first ones to actually do this to their primary kit.

 

[ProphetBlack]

I saw this in the comment section of the announcements. This is way cleaner

 

[Swooping_Magpie]

even the new training jumpers would've been better

 

[Fizzler]

It’s so annoying because the bones are there. The clash jumper is solid, but it’s a completely different colour scheme than the home. That’s fine, in fact it should be encouraged, but the design itself is far more visible on the clash. If the colours aren’t going to be consistent, surely you keep the design consistent? Especially since the side panel pattern is way cooler than what they used to use, and it’d be fantastic in yellow.

 

[justlookingaround]

I give it a season and they’ll backflip on this

I think they'll change the logo and accents to gold

 

[Liam Boy]

Just quick and dirty based on a thought I had. Maybe sells the sunrise iconography a little bit better

 

[1990crow]

Though it's not my ideal, they could have really gone for something if they'd actually properly embraced and considered the whole two-tone, heat-of-the-sun, magma thing.

The clash top, front the front, looks like its side panel swirls start the front and end the back: like a graduation.

The home though, they just sort sit there with no integration.

I wouldn't have minded a jumper that's sort of like a marbled, lava lamp look of the two reds swirling into one another; like one big gradient.

Ultimately though that would have been, again, lost with the myriad sponsors and other necessary applications. but it still would have been an alright idea.

Still hoping Tassie go for a 'forest green and Apple Aisle' dark and almost lime green look. the two-tone thing has so much potential. would not mind Freo considering a dual purple look to be honest, could add a bit more personality to the purple and white.

Anyone want to take this idea and make it look good

 

[The Goon]

View attachment 2165546View attachment 2165545View attachment 2165544

These are good. Really good.

No idea why they're set on making the logo the key feature of the jumper when so few other clubs do it. And then they hide it by making it red on red.

 

[Freo16]

The yellow clash looks like a decent jumper that’s faded in the sun.

The positive is the logo isn’t terrible so they can change the jumpers without it feeling like they’ve backtracked on the rebrand.

 

[NotAMagpieBogan]

The 'waves' on the sides are so bland, and don't suit the logo at all.

A gradient from an actually dark red at the bottom, to the current red at the top, with a gold logo would've done the job.

 

[aCunningPlan]

Another look at it from the Aunty Donna boys. mark doesn't understand why there is a K : on the jumper.

At this stage I just have to assume they wanted a Norwood type clean jumper and want to be known as the reds. No point focusing on any design elements... from a distance they aren't there.

What will the Fox scorebug look like??

 

[Speck]

This article just sums up what a shitshow this is. Basically admitting they ignored the fans on this.

Burgess said it was crucial to listen to the fans throughout the rebrand, who she believes had grown tired of the ‘Challenge Accepted’ theme introduced in 2019, as it “no longer represented where we were as a club”.

However, the feedback – particularly from a passionate fan base – might not always be constructive, which Burgess said was a major lesson for the marketing team.

“It’s all subjective – the scale of liking and hating a color or a logo. For me, I have quite a scientific data background, so I really leant into the quantitative research we did around the focus groups and the consulting,” Burgess told host Neil Griffiths.

“So whenever we got straight into murky territory, I could always refer back to that. [The feedback] showed us that most people liked this or didn’t like this. And then Bob East, our chairman, he quite often used to say, ‘You can’t make decision by committee.’ So, there’s no point in canvassing everybody for an opinion. You just need to consult the key stakeholders and then once you’ve made that decision, you back yourself.”

'You don't have to listen to all of the feedback': Gold Coast Suns head of brand shares lessons from club's first ever rebrand

For the first time in its 14-year history, the AFL’s Gold Coast Suns has undergone a major rebrand and we sat down with the club’s head of brand to talk all about it.On Friday, the Suns’ unveiled its first ever rebranding since entering the AFL competition in 2009, complete with a new logo and...

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