ONE Port Adelaide Football Club

[Phhht]

That might be a quietly united front by both clubs. We'll be ready to go if they get the go ahead.

it'd be a welcome change to see them take the lead on an issue that affects the SANFL (esp the clubs) for once rather than waiting for the PAFC to be the 'squeaky wheel' all the time.

really nice to ride their coat tails for once.

 

[Ford Fairlane]

Do clubs still get compensated financially when they have players drafted? And if so, if Port draft Magpie players, under this arrangement, will we wind up getting paid for drafting them?

Welcome to Port Scotty Lycett, Derrick Wanganeen, Zane Kirkwood and the Milera brothers.

 

[Portology]

There are brands, "Coca-Cola" aka "Coke", and there are brands, "Coca-Cola Classic", "Diet Coke", "Coca-Cola Zero" etc.

So one overarching brand, Port Adelaide Football Club, with two brands, Power (AFL) and Magpies (SANFL).

I don't for a second doubt that it is a concept that your average myopic insular Adelaidian will struggle with.

Ford Falcon
Ford Territory
Holden Commodore
Holden Cruze

Are fair examples. There is a company, with a corporate brand, and "product lines" which may have their own somewhat logically related and consistent brand logos, images, and these 'products' they sometimes overlap and compete with each other. Don't we know that. You generally don't mess with the main 'Corporate' logo and identity though

I'd still like to see us sponsored by Penfolds Club Port despite the confusion it causes me - on several levels

 

[simba_]

Good analogies. that Portology post is going to be read dozens of times by each Adelaide supporter who sits there dumbfounded at it.

"One Port Adelaide......... but aren't there two different ones????!!! Don't you hate each other????? I thought they stole your history!!!!!!!11111"

 

[The Jaguar]

That might be a quietly united front by both clubs. We'll be ready to go if they get the go ahead.

I think you're right and it's probably a wise move by the club to take things slowly in order to get this move over the line. Once the unification happens it will just be so logical for the Magpies to become the reserves team once the Crows reserves gets up and running. The club would simply argue that we deserve the same advantages of having a reserves team and that would be the end of that.

I wonder if the reserves team for the Camry Crows will be called the Corolla Crows?

 

[RussellEbertHandball]

Typical SA/SANFL 2 to 2,000,000 step process.

step 1 - merge the admin and other functions of two clubs but keep them seperate to plecate the pants wetters. Push the whole Port football community angle but still talk about 2 clubs.

step 2 - wait a couple of years for the crows to bark up about a reserves team and the AFL to introduce an east coast seconds comp.

step 3 - 3 or 4 years down the track the crows get their reserves team and Port goes thru a proper reunification.

Can't do things too quickly to upset those who struggle with change.

 

[Ford Fairlane]

Typical SA/SANFL 2 to 2,000,000 step process.

step 1 - merge the admin and other functions of two clubs but keep them seperate to plecate the pants wetters. Push the whole Port football community angle but still talk about 2 clubs.

step 2 - wait a couple of years for the crows to bark up about a reserves team and the AFL to introduce an east coast seconds comp.

step 3 - 3 or 4 years down the track the crows get their reserves team and Port goes thru a proper reunification.

Can't do things too quickly to upset those who struggle with change.

step 4 - panic when Glenelg and North Adelaide complain

step 5 - undo everything, return to step 0, bury head in sand and pump more money into SANFL clubs to have the second-best competition in the land.

step 6 - wait for Andy D to make the decision for the SANFL

 

[Natman]

You guys forgot to mention that 'procrastination' is required at every step in the process - in large lumps.

 

[The Jaguar]

Typical SA/SANFL 2 to 2,000,000 step process.

step 1 - merge the admin and other functions of two clubs but keep them seperate to plecate the pants wetters. Push the whole Port football community angle but still talk about 2 clubs.

step 2 - wait a couple of years for the crows to bark up about a reserves team and the AFL to introduce an east coast seconds comp.

step 3 - 3 or 4 years down the track the crows get their reserves team and Port goes thru a proper reunification.

Can't do things too quickly to upset those who struggle with change.

Unfortunately I don't think the club has much of a choice here. If they try to sell it as anything more than a "business model" it will probably get shot down by those you so accurately describe as "the pants wetters". It's a backwards way of doing things but that how things (finally/never) get done here in SA.

But that said I think it will work. Once the two clubs are under the same business banner they will inevitably become the united on the field. We just have to wait for the Tingles to get their act together.

 

[Steve Dore]

Ford Falcon
Ford Territory
Holden Commodore
Holden Cruze

Are fair examples. ....

How does that differ from the Coca-Cola analogy I used?

...... I'd still like to see us sponsored by Penfolds Club Port despite the confusion it causes me - on several levels

It will cause even more confusion now that Australian fortified wines are no longer allowed to be labelled as "port", under an agreement with the EU, just as Australian sparkling wines are not allowed to be labelled as "champagne".

It will be Penfolds Club Tawny from September 2011.

 

[RonSon]

How does that differ from the Coca-Cola analogy I used?

It will cause even more confusion now that Australian fortified wines are no longer allowed to be labelled as "port", under an agreement with the EU, just as Australian sparkling wines are not allowed to be labelled as "champagne".

It will be Penfolds Club Tawny from September 2011.

Maybe we can dream up a tricky cross marketing campaign where we lend them the "Port" from our name?

Penfolds Club Port [Adelaide Football Club].

 

[Portology]

How does that differ from the Coca-Cola analogy I used?

Both useful analogies but there are differences. If there's no Coke in a shop, a Coke drinker usually won't lower themself to Diet Coke let alone Pepsi, even though most of the ingredients are common. Fair enough, if Port aren't playing here, I generally don't watch the Magpies. When someone buys a Commodore or a Cruze, its a commitment to a brand for a year or more, more like a membership, and once you've got one, you're unlikely to add to your fleet with something else even from the same stable. People only join a very few 'tribes'. Most people have one car each, not two, no matter how much a Holden or Ford devotee they are. If I get a membership that covers both teams, I'm still no more likely to go watch AFL (coz I already go to most games) or SANFL (coz I just don't go). Just because an incoherent brand causes some of our fans to pick 'between' the two doesn't mean fixing the brand makes people spend more. It depends on the goods.

Imagine the irony if a 'branding' argument like Collingwood used to refuse us the PB in the AFL, is used against us again by the SANFL if they refuse to let the PAMFC switch to BiB. Say a "2nd division AFL" concept, or an "FA Cup" style cross-league comp gets up by 2014, how long before even Collingwood had to concede on clash jumpers just as we'd won a fight to switch PAMFC over to BiB... As REH said the whole thing will just take time, have to fix the things we can control first, I'm not an impatient person but fixing branding alone and tinkering with costs seems like offering cosmetic surgery and an enema ... to a burns patient.

It will cause even more confusion now that Australian fortified wines are no longer allowed to be labelled as "port", under an agreement with the EU, just as Australian sparkling wines are not allowed to be labelled as "champagne".

It will be Penfolds Club Tawny from September 2011.

Nah THAT won't cause any confusion by comparison. If it's on our jumper, and a few other clubs around the world with "Port" names, the stuff will continue to be called "Port", without having to be labeled so. A loophole I hope we exploit. [ Confusing would be, something over-clever like relabeling the plonk "Left" with a picture of a boat leaning to port ]

 

[Steve Dore]

Both useful analogies but there are differences. If there's no Coke in a shop, a Coke drinker usually won't lower themself to Diet Coke let alone Pepsi, even though most of the ingredients are common. Fair enough, if Port aren't playing here, I generally don't watch the Magpies. When someone buys a Commodore or a Cruze, its a commitment to a brand for a year or more, more like a membership, and once you've got one, you're unlikely to add to your fleet with something else even from the same stable. People only join a very few 'tribes'. Most people have one car each, not two, no matter how much a Holden or Ford devotee they are. If I get a membership that covers both teams, I'm still no more likely to go watch AFL (coz I already go to most games) or SANFL (coz I just don't go). Just because an incoherent brand causes some of our fans to pick 'between' the two doesn't mean fixing the brand makes people spend more. It depends on the goods. ......

OK, I see where you are coming from. I was simply giving an example of brands within a brand but you have taken it to another level with the Ford v Holden tribal comparison which is quite similar to footy club tribalism.

...... [ Confusing would be, something over-clever like relabeling the plonk "Left" with a picture of a boat leaning to port ]

Boats list, yachts heel.

 

[S.Patrol.G]

Do clubs still get compensated financially when they have players drafted? And if so, if Port draft Magpie players, under this arrangement, will we wind up getting paid for drafting them?

Welcome to Port Scotty Lycett, Derrick Wanganeen, Zane Kirkwood and the Milera brothers.

They certainly do. I think it's around 25K when the kid is drafted and I reckon there is another sum of money when he plays his first game, but I could be wrong on that part.

 

[RussellEbertHandball]

Just heard John Firth of 5AA talk about the One Port Adelaide campaign.

He didn't give much away as there is going to be a presentation in the coming weeks at a meeting to each clubs CEO and President ( who are the league directors), and he wants to hold of and talking specifics until the SA Football Commission explains the proposal to the 9 clubs and Community Football Director - Rob Kerin.

Firth did say that the complex legal structure would be explained at the meeting and need to be approved by the SANFL/SAFC and the 9 clubs/10 directors. This should be a straight out reunification but we have to continue to go thru this BS that no other club in Australian sport and only the odd other one in world sport has to go thru. As I said before it will have to be many unnecessary steps process!

He made it clear the 2 football departments stay seperate ie the Magpies wont be a reserves side will continue to wear the prision bars, will recruit players from their zone and not from the Power. The merger will allow for joint membership packages, sponsorships and use of all assets of both clubs to be used more efficently and more jointly.

Firth said that the SANFL has put out a statement on the proposal, so I went to their website. Here it is

http://www.sanfl.com.au/news/sanfl_news/1389/

19 Oct 2010

ONE PAFC PROPOSAL UNDER CONSIDERATION

At this morning’s meeting, the SA Football Commission viewed a detailed presentation relating to the One PAFC proposal, which was prepared by the Port Adelaide Football Club and Port Adelaide Magpies Football Club in conjunction with the SANFL.

The Commission will now take time to consider the proposal, with a decision likely to be made in coming weeks.

The decision will be made jointly by the Commission and the SANFL League Directors.

Should the proposal receive endorsement, both the Commission and League Directors would need to use their separate powers to allow an amalgamation to go ahead.

1. The Commission controls the AFL licence. It would need to make relevant changes to Port Adelaide Football Club’s sub-licence agreement for the One PAFC proposal to progress.

2. The League Directors hold the power to make alterations to the SANFL Constitution. Changes to the Constitution would need to be made for the One PAFC proposal to progress.

This would not be done without the Commission’s approval to alter the AFL sub-licence.

The Commission will not be making further comment on the detail of the proposal until the League Directors have an opportunity to view the presentation next week.

http://www.sanfl.com.au/news/sanfl_news/1389/

 

[Phhht]

This sounds like a legal minefield.

I certainly wont understand all the legalities of this proposal and do wonder how things like the SANFL distribution will affect things.

I just hope that we (PAFC) dont rush half-arsed into this simply trying to get this merger (or whatever you want to call it) done as quickly as we can to only find that we are even further hamstrung by the SANFL.

I suppose we have to trust that guys like John Firth, Duncanson and Haysman are on the ball not just for now or the next 5 years or so, but for the long run as well.

 

[Ford Fairlane]

It was said in the interview that successfully implementing the proposal would be worth $1M/yr to the Power.

 

[Burningleviathan]

So, essentially we are once again at the mercy of the other SANFL clubs? I'm sure spite will win out once again.

 

[El_Scorcho]

I believe Andy D might make the SANFL an offer they can't refuse in terms of letting all this pass through.

 

[RussellEbertHandball]

Demetriou knows exactly what the plans are for a national reserves or east coast reserves comp. He knows the BS we have to go thru and our financial plight. He is on our side as he knows down the track there will be some sort of reserves comp and it makes sense that Port and the crows have their own side in that comp or the SANFL. He knows One (proper) PAFC makes sense for Port in that scenario.

You just have to look at the ratings figures on Foxtel for the NRL's U/20 Toyota Cup and the push Foxtel is making for a state league knockout comp for next year to know that a reserves comp of some sort is not far away and Foxtel wants the content and in time the AFL might make $$ out of it, either thru TV rights or increased sponsorship.

 

[Forzaport]

So, essentially we are once again at the mercy of the other SANFL clubs? I'm sure spite will win out once again.

And here I was thinking death and taxes were the only certain things in life.

I heard on the news (Ch9, so lots of salt needed) that the merger proposal doesn't need to get approval from the SANFL clubs. Maybe there's a glimmer of hope?

 

[Power Raid]

Demetriou knows exactly what the plans are for a national reserves or east coast reserves comp. He knows the BS we have to go thru and our financial plight. He is on our side as he knows down the track there will be some sort of reserves comp and it makes sense that Port and the crows have their own side in that comp or the SANFL. He knows One (proper) PAFC makes sense for Port in that scenario.

You just have to look at the ratings figures on Foxtel for the NRL's U/20 Toyota Cup and the push Foxtel is making for a state league knockout comp for next year to know that a reserves comp of some sort is not far away and Foxtel wants the content and in time the AFL might make $$ out of it, either thru TV rights or increased sponsorship.

Love to see PAMFC join the VFL, be our reserves side and travel to coincide with the PAFC team.

 

[The Floodbuster]

And here I was thinking death and taxes were the only certain things in life.

I heard on the news (Ch9, so lots of salt needed) that the merger proposal doesn't need to get approval from the SANFL clubs. Maybe there's a glimmer of hope?

Well it is in the best interests of the SANFL to get the clubs on board.
The consequences for SANFL are huge if the other 8 clubs don't back it.
Obviously it will now draw out another 2 weeks and I think the other clubs will try and negotiate restrictions, I just hope we don't make any compromises..

 

[PortBrillance]

Love to see PAMFC join the VFL, be our reserves side and travel to coincide with the PAFC team.

would have to change their jumper and nickname. Collingwood VFL side remember

 

[Phhht]

would have to change their jumper and nickname. Collingwood VFL side remember

Nah that would never happen.

I mean come on PB, that would mean that opposition w@nkers would then be able to claim that they aren't the real Port and the new 'fake' Port stole the identity/history/culture/clubrooms/anything-else-to -do-with-Port from the REAL Port...........

oh wait..............