Roast PAFC in house content production

[Enviable Tradition]

Our social media and in-house production team seem to be so poor at producing actual content that members might want to watch.

The 2 most recent examples being the HOF acceptance speeches (esp Peter Burgoyne

Peter Burgoyne

Age

47

Ht

183cm

Wt

84kg

Pos.

D/M

Career

Season

Last 5

D

19.6

5star

K

12.5

5star

HB

7.1

4star

M

3.3

3star

T

2.6

4star

No current season stats available

D

15.0

4star

K

9.2

4star

HB

5.8

4star

M

2.2

3star

T

0.8

3star

) and highlights from the intra club.

These kinds of videos could be made by a Philipino VA for a pittance in a couple of hours.

How hard can it be to produce content that actually engages members and fans.

The ROI would be massive.

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[Powerade 08]

The HOF speechess are on the club website

The intra club was actually well produced. They even had instant replays. Theyll probably upload it on a weekday

 

[bomberclifford]

Minimum. Viable. Product.

It’s no longer about being the best. It’s about doing the least amount possible without impacting revenue.

 

[Jonts]

Minimum. Viable. Product.

It’s no longer about being the best. It’s about doing the least amount possible without impacting revenue.

Yeah this
There KPIs arent aligned with what the die-hard fans want at all

 

[TeeKray]

Lol they can't even get their hiring right for key positions like CEO, footy manager and coach, what chance do you think there is that they've got the best people for a job like this.

They'd all be hired for being pretty and/or someone's friend or family member and would perform accordingly.

 

[Enviable Tradition]

The HOF speechess are on the club website

The intra club was actually well produced. They even had instant replays. Theyll probably upload it on a weekday

Last I checked the Chad intro was on the website but not the speech.

Glad it is there now.

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[edgie]

Yeah this
There KPIs arent aligned with what the die-hard fans want at all

The jig is to kill off die hard fans and replace with customers

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[tribey]

Remember the “This Means More” Liverpool plagiarism?

Lol.

 

[68vette]

Nit picking but Erin Phillips, Jasmin Duursma and the a few others are still showing as AFLW players for Port Adelaide.

 

[Enviable Tradition]

They seem to have suddenly lifted their game...

Enjoyed this one of Zac.

He looks more solid through the core.

111K views · 1.3K reactions | just another clip proving that @zak.butters is very good at football 💨 | Port Adelaide Football Club

just another clip proving that @zak.butters is very good at football 💨.

www.facebook.com

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[RangaInTeal]

Minimum. Viable. Product.

It’s no longer about being the best. It’s about doing the least amount possible without impacting revenue.

I think here lay the issue, the IT department probably have it set out their contact hours are Monday-Friday 9-5 outside of the season. But here is the issue, you’re working in one of the biggest companies in Australia at a club that should be the leaders of fan/member engagement, do a Friday night and Saturday morning gig - don’t come in Monday or Tuesday… seems to me the ‘good nature’ employer we may have once been is now driven by corporates who lack flexibility or an understanding on how to deliver what the key stake holders require…

 

[dav3]

Nit picking but Erin Phillips, Jasmin Duursma and the a few others are still showing as AFLW players for Port Adelaide.

Had a quick look and Montana McKinnon is still on the Crows page even though she got traded to Richmond, neither clubs draftees are on there either. Doubt many/any of the clubs care this far out from the AFLW season, or it's done by the AFL itself, or relies on the official photo day happening. I reckon the mens lists take a while to update properly too

 

[RussellEbertHandball]

PAFC in da house content might be a more appropriate title.

 

[dav3]

I think here lay the issue, the IT department probably have it set out their contact hours are Monday-Friday 9-5 outside of the season. But here is the issue, you’re working in one of the biggest companies in Australia at a club that should be the leaders of fan/member engagement, do a Friday night and Saturday morning gig - don’t come in Monday or Tuesday… seems to me the ‘good nature’ employer we may have once been is now driven by corporates who lack flexibility or an understanding on how to deliver what the key stake holders require…

...... and speaking of "lack of understanding".......... There's likely an internal media and comms team who manage this, with maybe some outsourced production resources. I imagine there would be a level of on-call coverage for at least the comms stuff, and the production work would be pre-prepared and planned where possible, probably with some ad hoc work. Any IT teams would be irrelevant.

Actually, looking at LinkedIn we have an in-house team:

 

[Powerade 08]

He called it the IT department instead of the media department. We got him boys, another win for the pro-Hinkleys.

 

[Magpiespowaz]

Ports or otherwise, no footy club stuff is ever gonna be much more than meh because:

1. Unwilling to pay for talent (or can't afford it)
2. Unfulfilling corporate gig

That's why they're always looking for "Content Creators" (farkoff, lol) and "Videographers" (farkoff X2, lol) who can write, shoot, cut, design, whatever.

SPOILER: THEY CAN'T

They're wildly different disciplines, full-on roles in their own right. So you end up with Jack & Jills-Of-All-Trades who can do a bit of this and a bit of that. Hell, they might even be awesome in their speciality. But not everything. Hell no.

And yeah, the stuff the club puts out - essentially corporate videos - prolly won't appeal to a lot of ppl. Maybe if it's a reliable casual or freelance gig. Full-time would be Yatala farken, lmao...

 

[Alyx]

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There are three, maybe four people there who look remotely competent and qualified. The rest look exactly like the type of people you would expect to be in charge of our 'bibs so hype' content and 'Ken is a father figure' messaging.

 

[The_Sheek]

...... and speaking of "lack of understanding".......... There's likely an internal media and comms team who manage this, with maybe some outsourced production resources. I imagine there would be a level of on-call coverage for at least the comms stuff, and the production work would be pre-prepared and planned where possible, probably with some ad hoc work. Any IT teams would be irrelevant.

Actually, looking at LinkedIn we have an in-house team:
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This is next level bigfooty nuffie

 

[El Zorro]

Lol they can't even get their hiring right for key positions like CEO, footy manager and coach, what chance do you think there is that they've got the best people for a job like this.

They'd all be hired for being pretty and/or someone's friend or family member and would perform accordingly.

We don't pay enough to have the best people anyway.

 

[Winestoppable]

There are three, maybe four people there who look remotely competent and qualified. The rest look exactly like the type of people you would expect to be in charge of our 'bibs so hype' content and 'Ken is a father figure' messaging.

Nailed it!

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[Launchpad McQuack]

When are they releasing the Port-players-as-Pokemon mod for Palworld?

 

[Steve Dore]

Minimum. Viable. Product.

...

So the club is really being Agile

The commentary by Norts and Walsh was laughable at times. Going on about not knowing why Drew was wearing a pink cap despite it being on the club website for days and then going on about Rozee wearing the #1 and how it was an over 100 year tradition completely ignoring the fact that Daddy Donuts shat on that tradition in 2019.

 

[VineValerian]

...... and speaking of "lack of understanding".......... There's likely an internal media and comms team who manage this, with maybe some outsourced production resources. I imagine there would be a level of on-call coverage for at least the comms stuff, and the production work would be pre-prepared and planned where possible, probably with some ad hoc work. Any IT teams would be irrelevant.

Actually, looking at LinkedIn we have an in-house team:
View attachment 1908483View attachment 1908484View attachment 1908485View attachment 1908486View attachment 1908488View attachment 1908490View attachment 1908491View attachment 1908493
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Sean Anderson looks the most intelligent of the lot.

 

[Steve Dore]

...
That's why they're always looking for "Content Creators" (farkoff, lol) ...

Get with the program mate. According to Holly it is "content weaving"

 

[Grave Danger]

Nit picking but Erin Phillips, Jasmin Duursma and the a few others are still showing as AFLW players for Port Adelaide.

Xavier Duursma is Mr September in the 2024 Port Adelaide calendar