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It's not about the name per se....its because the founder of Heinz is a Pittaburgh native and pumped money and jobs into the community for decades, a lovable identity like Rooney. Very loyal and proud bunch of their community and giving back to it, the people are. Thats why theyre upset. Acrisure is some Michigan company. Theyre promising to dive into Pittsburgh solidarity as part of their sponsorship to help win over the communitySome steelers fans are raging that its no longer Heinz field. Dont know why you would care about a sponsor change but they do for some reason. Weird bunch.
When Heinz originally bought the naming rights in 2001, they agreed to a 20-year deal that called for them to pay a total of $57 million, which means they were paying $2.85 million per year. According to Andrew Fillipponi of 93.7 The Fan in Pittsburgh, Acrisure will be paying "more than" $10 million per year under the new deal. That's a substantial increase that Heinz just wasn't willing to pay.Heinz havent ceased sponsoring and supporting the Steelers anyway, just the stadium name arrangement over.