Culturally its not a big deal to move from Victoria to Western Australia ( I've done it ). Probably less differences than moving to the next village in England.
Should the AFL market the game as Football?
- Thread starter Puddy
- Start date
- Tagged users None
- Status
Culturally its not a big deal to move from Victoria to Western Australia ( I've done it ). Probably less differences than moving to the next village in England.
Well, well well - is it possible this thread has been read at AFL HQ?
Has Vlad been convinced by our collective wisdom??
Take a look at the closing quote from Demetriou in this Daily Telegaph interview -
http:/www.dailytelegraph.com.au/sport/nrl/afl-is-done-pinching-rugby-league-players-demetriou/story-e6frexnr-1226291160830
Has Vlad been convinced by our collective wisdom??
Take a look at the closing quote from Demetriou in this Daily Telegaph interview -
http:/www.dailytelegraph.com.au/sport/nrl/afl-is-done-pinching-rugby-league-players-demetriou/story-e6frexnr-1226291160830
intentcity
Senior List
Why not just play a three game series with Ireland and New Zealdnd?
Foxtel have begun catching on why people arent subscribing ...
Why would you alienate literally the whole country (League and Aussie Rules) by labelling soccer as football on the foxsports programming.
With Fox Footy they have begun making ads where football is referred to as football ... and league is also called football in many ads.
Now hopefully they will do some fiddling with the programming of their software and fix it so if a football supporter orders their product they can simply go to sports -> football and end up watching a football match.
For those who say its simple to work around, i say its about the principle. I refuse to support a product (i watch foxtel but dont directly pay for it) which is working against my favourite sport.
Why would you alienate literally the whole country (League and Aussie Rules) by labelling soccer as football on the foxsports programming.
With Fox Footy they have begun making ads where football is referred to as football ... and league is also called football in many ads.
Now hopefully they will do some fiddling with the programming of their software and fix it so if a football supporter orders their product they can simply go to sports -> football and end up watching a football match.
For those who say its simple to work around, i say its about the principle. I refuse to support a product (i watch foxtel but dont directly pay for it) which is working against my favourite sport.
DardySingh360
Premiership Player
- Banned
- #330
I joke with my mates: "wanna go and kick the AFL"
:')
:')
SJ
Premium Platinum
Interesting. That seems to match up with the new ads for 'rugby league heartland' AFL clubs on Foxtel which all finish with 'Australia's Game'.
SJ
Premium Platinum
You're right, I can see them tying it to the league name rather than that of the sport.
smasha
It's Time!
I've noticed young kids have american accents now.
Watching too many zombie shows.
The Aussie accent is slowly dying.
Australia's Game is exactly how the game should market itself.
Sure, it's borrowed from the NFL and their 'America's Game' documentary series.
But it speaks to exactly what Aussie rules is all about. It's about the game's heartland.
If it's going to take root though the AFL need to back this slogan up by calling the sport 'Aussie rules', not AFL.
A lot of what's in this forum is spot on. Here's a blog I wrote looking at the issue from more of a marketing point of view:
http://www.costasportslogos.com/content/should-we-still-call-aussie-rules-football-afl
Sure, it's borrowed from the NFL and their 'America's Game' documentary series.
But it speaks to exactly what Aussie rules is all about. It's about the game's heartland.
If it's going to take root though the AFL need to back this slogan up by calling the sport 'Aussie rules', not AFL.
A lot of what's in this forum is spot on. Here's a blog I wrote looking at the issue from more of a marketing point of view:
http://www.costasportslogos.com/content/should-we-still-call-aussie-rules-football-afl
Good stuff, Costa...and I like your avatar as well.
I see where you are coming from with the "aussie rules" angle - it being more user friendly and colloquial, but at the same time I agree with the point of other people that if our game is Australian "rules" - shouldn't those that refer to rugby league/soccer call their game "English rules" football as well?
Why are our rules any less meaningful than the English rules they have for their sports. It infers we came 2nd and had to create rules that separated us from the so-called superior rules of the pommy sports.
Re:GAYFL -anyone who says that about the Australian game really is just one step above dragging their knuckles above the ground when they walk. They need pity-not any attention. How sad their lives must be.
Thanks Harmsey. Fair points.
I think the most important thing in marketing is to make sure you stand for something. Not everything, just something specific. Big noting yourself as the biggest or the best isn't the same as creating a defined position in people's minds where you actually stick.
For instance, Aussie rules is never going to be able to sell itself as the one true football code. It isn't the world game. But it is the uniquely Australian game.
American football doesn't try to be anything but the USA's national sport. They focus their message and it works very well for them.
If the AFL sticks with their Australia's Game campaign then they will create a really strong brand that means something. My problem with 'AFL' is that it means nothing and doesn't add to the Australia's Game story.
As for GayFL, we all know where that brainless bile comes from. It's so ridiculous it's not worth worrying about. My point is though, you make it harder to attack the game if you give it a strong Australian identity.
I think the most important thing in marketing is to make sure you stand for something. Not everything, just something specific. Big noting yourself as the biggest or the best isn't the same as creating a defined position in people's minds where you actually stick.
For instance, Aussie rules is never going to be able to sell itself as the one true football code. It isn't the world game. But it is the uniquely Australian game.
American football doesn't try to be anything but the USA's national sport. They focus their message and it works very well for them.
If the AFL sticks with their Australia's Game campaign then they will create a really strong brand that means something. My problem with 'AFL' is that it means nothing and doesn't add to the Australia's Game story.
As for GayFL, we all know where that brainless bile comes from. It's so ridiculous it's not worth worrying about. My point is though, you make it harder to attack the game if you give it a strong Australian identity.
SJ
Premium Platinum
Interesting. Craig Foster's article in today's Fairfax press used "soccer" seven times but didn't employ "football" once.
http://www.theage.com.au/sport/socc...ralias-on-the-right-track-20120310-1urf8.html
He has written articles in the past on the specific topic of claiming the term 'football' so it seems as though word has come from the top to change.
http://www.theage.com.au/sport/socc...ralias-on-the-right-track-20120310-1urf8.html
He has written articles in the past on the specific topic of claiming the term 'football' so it seems as though word has come from the top to change.
the sooner Fossie stops writing, the better.
Man's a bonafide pillock 95% of the time.
Man's a bonafide pillock 95% of the time.
Like the blog, Costa. Well done. Just the sort of thing the AFL commission should be reading and considering.
My only quibble would be calling our sport 'Aussie Rules' instead of 'Australian Football', though I can see arguments for both sides - but my preference is the former offical title, with the latter an acceptable nick-name.
But I'm totally in favour of marketing the game as 'Australia's Game' - and not just in NSW and Queensland, but Australia wide. Perhaps we can also use 'Australian Football rules', particularly in the heartland states.
As for Craig Foster's Age article using 'soccer' instead of football - DTRAIN87 summed it up nicely and concisely.
Rioli2Gunstall
BF Hawks SC Div 1 Champ 2012
Rugby is Rugby - league or union doesn't matter, soccer is soccer and football is football.
In your local dialect yes.
Up here it's a different language
, Rugby alone usually means Union but to clarify people usually say just the second word being.... Union is Union, League is League, soccer is soccer, AFL is Aussie Rules and Football is any of the above........
Rioli2Gunstall
BF Hawks SC Div 1 Champ 2012
Born and lived in NSW for the first 20 years of my life.
So you'd know what the lingo issue up here is like, especially in Sydney they just would never get it.
I was born in Melbourne, for me footy will always mean Aussie Rules.
So in no way am I disagreeing with you on this, just demonstrating what marketing the game as just 'football' or 'footy' (not Australian Football) is up against in an Australian wide market. Hell most from Sydney have no idea what a grogan is and pronounce castle incorrectly.. local dialects
1873 United
Team Captain
I've always hated the reference to football as AFL, especially by those that don't understand what it is that they're talking about.
Football, footy, Aussie rules, what ever. In my opinion the AFL is the league in which the saints play, I don't play AFL, I play football.
Football, footy, Aussie rules, what ever. In my opinion the AFL is the league in which the saints play, I don't play AFL, I play football.
- Banned
- #350
It's all quite simple.
I play football - either Australian, Gaelic, American .Canadian or Association etc
I play Rugby - either Union or league.
And all the media has to use is titles like AFL, NRL, EPL etc.
.
I play football - either Australian, Gaelic, American .Canadian or Association etc
I play Rugby - either Union or league.
And all the media has to use is titles like AFL, NRL, EPL etc.
.
- Status
