- Apr 4, 2013
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Yeah, but what you've hit on there is that the AFL is simply an entertainment product rather a proper sporting competition.As a follow on to the TV contract, which has clearly moved away form the academy issue, from an AFL perspective if they could pick 2 teams to appear in the grand final based purely on who will move the needle and have the highest viewership and be talked about around the whole country it has to be a Collingwood V Sydney GF. Gillon dreams nightly of that result
It's not the existence or stability of the Swans the AFL and their broadcast partners want. It's the success. The Swans simply do not rate in home and away games. They have minimal exposure, and get placed on one of the dead channels few people flick over to watch. Channel 7 do not pay millions of dollars a year to have Sydney outrated by Iron Chef reruns.
What both the AFL and their partners want is a Sydney side that goes deep into finals. Play in preliminaries and grand finals more often than the average club. That is where the ratings are generated - prime time viewing of the big matches.
That's why they get the cost of living allowance. That's why they get the academies. To keep them deep in finals. It isn't to protect their existence, it is to ensure their success. That's why since they were granted concessions they have missed the finals fewer times than any other club. The AFL have achieved their aim and want to continue achieving it.
Nothing to do with growing the game. If more people start watching Sydney vs Western Bulldogs in H&A that's a nice side benefit, but they don't really expect that to happen. It has everything to do with making the people at AFL house wealthier.