The way the Scott brothers handle the media

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The Magenius

Norm Smith Medallist
May 18, 2004
5,422
358
Perth
AFL Club
West Coast
This has been a highlight of this season for me, it has been so refreshing to see a coach accept criticism and opinions from the media and accept that the media are just doing their jobs and giving an opinion rather than the usual prickly, defensive, aggressive approach we get from most coaches.

Sure they might just be playing everyone but I truly believe when they speak they have a respect/understanding for media and specifically the role they play in football and do not treat them or their questions with contempt.

They are honest and do not try and deflect the tough issues/questions/perceptions they face, if they coach the way they deal with the media I feel they are both in for very long successful coaching careers as they are almost impossible not to respect and they continue to question everything they do.

So many coaches have no respect at all for the media and completely ignore their suggestions, ideas, comments, when in reality you have a group of invariably very experienced ex-footballers giving their opinions on your club you would be stupid to not listen to what they have to say even in the end after analysis you do not agree with their thoughts.
 

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Chris is humble and respectful and knows how to downplay expectations.

His brother on the other hand is a fraud, who has set up a mental hurdle for his team against top 4 teams, and is all huff and puff with no substance.

It's got nothing to with the teams they coach but how they have gone about it.

For example had Chris have coached North, he would have downplayed their immediate future and talked about improvement, development into young kids and that it's all about the future and let his team work into the following seasons as they were nowhere near ready to be anywhere near competitive for top 4.

Brad has spoken about competing with top 4 teams from the moment he walked in the door and has been on the end of MASSIVE thumpings by these top 4 teams, he has tried to convince the players and supporters they are ready to compete with.

He didn't learn the error of his ways after the first year and went and did it again this year and once again MASSIVE thumpings.

Chris is substance, Brad is a fraud.
 
Chris is humble and respectful and knows how to downplay expectations.

His brother on the other hand is a fraud, who has set up a mental hurdle for his team against top 4 teams, and is all huff and puff with no substance.

It's got nothing to with the teams they coach but how they have gone about it.

For example had Chris have coached North, he would have downplayed their immediate future and talked about improvement, development into young kids and that it's all about the future and let his team work into the following seasons as they were nowhere near ready to be anywhere near competitive for top 4.

Brad has spoken about competing with top 4 teams from the moment he walked in the door and has been on the end of MASSIVE thumpings by these top 4 teams, he has tried to convince the players and supporters they are ready to compete with.

He didn't learn the error of his ways after the first year and went and did it again this year and once again MASSIVE thumpings.

Chris is substance, Brad is a fraud.



He said from day one that is where we need to be and he has never said that we are there. I am sure it would have been better for him to come out and declare our intention to not finish on the bottom as our main goal for the season.

In the end we will be measured by our ability to play the top 4 teams. This year we managed to compete very well with sides 3-4 but still struggle with 1-2. Hopefully the upward curve means next year we will beat 3-4 and compete with 1-2 before taking the crown in 2013!
 
Chris is humble and respectful and knows how to downplay expectations.

His brother on the other hand is a fraud, who has set up a mental hurdle for his team against top 4 teams, and is all huff and puff with no substance.

It's got nothing to with the teams they coach but how they have gone about it.

For example had Chris have coached North, he would have downplayed their immediate future and talked about improvement, development into young kids and that it's all about the future and let his team work into the following seasons as they were nowhere near ready to be anywhere near competitive for top 4.

Brad has spoken about competing with top 4 teams from the moment he walked in the door and has been on the end of MASSIVE thumpings by these top 4 teams, he has tried to convince the players and supporters they are ready to compete with.

He didn't learn the error of his ways after the first year and went and did it again this year and once again MASSIVE thumpings.

Chris is substance, Brad is a fraud.

WTF? What a terribly misinformed and inaccurate post. Do you hate North Melbourne for some reason?
 
Criticsm of Brad is unfair, he has a much tougher gig then Chris who was blessed with a dual premiership side, Brad also has to become a 'salesman' to the media and fans/members, selling hope and try get more bums on seats to a club that rarely gets positive media coverage.

North Melbourne would be the hardest coaching gig in the league, without question.
Considering his lack of resources, Brad is doing a decent job.
 
Chris is humble and respectful and knows how to downplay expectations.

His brother on the other hand is a fraud, who has set up a mental hurdle for his team against top 4 teams, and is all huff and puff with no substance.

It's got nothing to with the teams they coach but how they have gone about it.

For example had Chris have coached North, he would have downplayed their immediate future and talked about improvement, development into young kids and that it's all about the future and let his team work into the following seasons as they were nowhere near ready to be anywhere near competitive for top 4.

Brad has spoken about competing with top 4 teams from the moment he walked in the door and has been on the end of MASSIVE thumpings by these top 4 teams, he has tried to convince the players and supporters they are ready to compete with.

He didn't learn the error of his ways after the first year and went and did it again this year and once again MASSIVE thumpings.

Chris is substance, Brad is a fraud.

You don't miss an opportunity to bag Brad Scott do you? Your hatred of him really stands out mate. That's at least 4 threads during the year I can remember (of the few I've read), including one thread you even started yourself, where you've gone out of your way, it seems, to call him a fraud or what have you - despite others pointing out the flaws in your argument.

Sounds like it's something personal mate? Like I said it really stands out - not only is it rare to see the someone dislike him, but an Essendon supporter too. :confused:
 
Chris is humble and respectful and knows how to downplay expectations.

His brother on the other hand is a fraud, who has set up a mental hurdle for his team against top 4 teams, and is all huff and puff with no substance.

It's got nothing to with the teams they coach but how they have gone about it.

For example had Chris have coached North, he would have downplayed their immediate future and talked about improvement, development into young kids and that it's all about the future and let his team work into the following seasons as they were nowhere near ready to be anywhere near competitive for top 4.

Brad has spoken about competing with top 4 teams from the moment he walked in the door and has been on the end of MASSIVE thumpings by these top 4 teams, he has tried to convince the players and supporters they are ready to compete with.

He didn't learn the error of his ways after the first year and went and did it again this year and once again MASSIVE thumpings.

Chris is substance, Brad is a fraud.

We've only been "massively thumped" by Collingwood and Geelong (unfortunately we don't get the luxury of playing Geelong at Etihad).
Brad said we'd need to compete against Top 4 quality teams and even teams in the 8, and we lost to the Hawks, Eagles, Saints, Swans and Blues all by under 3 goals.
 

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Chris is humble and respectful and knows how to downplay expectations.

His brother on the other hand is a fraud, who has set up a mental hurdle for his team against top 4 teams, and is all huff and puff with no substance.
Someone's obviously jilted/obsessed.

The main reason North loose badly to Geelong and Collingwood is that the majority of our midfield rotations are kids and as a consequesnce they wear us down and smash us physically and fitness wise. Wells and Swallow are the two most senior players in the guts, and both are on the small side, 180cm/80kg types. Ziebell, Bastinac, Atley, Adams, Cunnington, Greenwood and Garlett made up the most of our rotations and all are on the young/comparatively undeveloped side, except for Greenwood.

Our Scott has said that the aim is to play and beat the top four teams. There's no point in aiming lower. Anyone with half a brain realises that to do so a team whose midfield is made up mostly of kids needs time to develop physically and as footballers before they can do that. Calls of bluster and fraud are plain wrong and are obviously the product of an actual gripe. Suck it up, everywhere Brad Scott has gone he has drawn plaudits from people who know what they are talking about. You obviously have not got a clue.

Chris is obviously of a very similar mindset as his brother. Both are man managers and relationship builders. They know how to engage with the group because they are not long out of the game themselves and understand what it is that makes a professional footballer tick. They are also both very intelligent men, deep thinkers of the game and great communicators. Kudos to their Mum who has raised what appear to be two very driven, intelligent and down to earth men

A quick edit here: David Parkin was brought into the club recently to have a look at how Scott is going and to provide suggestions for improvement of the coaching team as a whole, much like he did in Brisbane. After his time at North, Parkin rated Scott the best development coach he has seen. This is multiple premiership coach Davin Parkin. What have you achieved in football Werenumberone that gives any weight to your opinions over and above that of David Parkin?
 
Criticsm of Brad is unfair, he has a much tougher gig then Chris who was blessed with a dual premiership side, Brad also has to become a 'salesman' to the media and fans/members, selling hope and try get more bums on seats to a club that rarely gets positive media coverage.

North Melbourne would be the hardest coaching gig in the league, without question.
Considering his lack of resources, Brad is doing a decent job.

Brad has said he has everything he needs, we are one of the few clubs that goes to high altitude training camps overseas, what he doesn't have is a list he inherited where the previous coach did him many favours.

We were run into the ground both on and off-field between 99 and 07. It is a credit to the club that those that have taken over have created a very good environment for the future.

Brad has his flaws as a coach, all coaches do, but his flaws are exposed a lot more than Chris' are because Brad doesn't have one of the strongest teams we have seen in a long time, the players are a lot younger and over the last couple of years we have had a lot of injury issues.

If we can have a good year or two without massive injury issues and can get some continuity in the team I think we will take a big step forwards.

Laidley, to his credit, has taken responsibility for the lack of senior players at the club. Said it was his fault the club didn't have the core group the club needed to be further advanced than what it is. There is no miracle cure for Brad, he needs games into the players and he has done his best to get the kids to stand up as much responsibility as possible by not accepting excuses for them being young and trying to push them to give all they have.
 
I don't mind the Scott's as coaches (hated as players), I agree to an extent that Brad should keep quiet a bit when playing the top sides until they get a couple of strong competitive performances against them.

Hirdy copped a lot of questions over his integrity etc when he took over at Essendon, Bomber even more, to say that they didn't is wrong.
 
I don't mind the Scott's as coaches (hated as players), I agree to an extent that Brad should keep quiet a bit when playing the top sides until they get a couple of strong competitive performances against them.

Hirdy copped a lot of questions over his integrity etc when he took over at Essendon, Bomber even more, to say that they didn't is wrong.

What exactly is he meant to say?
 
I like them. I especially like Brad Scott but agree with a previous poster that he gets too much air-time. I hate seeing him on that AFL Insider show as a regular.
 
I don't watch Insider because I don't have Foxtel, but as others have said his job requires more media time than Chris' does. It's a tougher job because not only does he have to coach North (whose list is worse than Geelong's atm) but he has to be a marketing manager of sorts, being the face of the club- particularly because we don't have any real stars, like Buddy or (either) Riewoldt.
 
I don't watch Insider because I don't have Foxtel, but as others have said his job requires more media time than Chris' does. It's a tougher job because not only does he have to coach North (whose list is worse than Geelong's atm) but he has to be a marketing manager of sorts, being the face of the club- particularly because we don't have any real stars, like Buddy or (either) Riewoldt.

North should try Andrew Swallow as a marketing ambassador, he is probably only a couple of years from being a genuine star. Additionally, he would do wonders for boosting the member base, I daresay the amount of female supporters would rise significantly :p
 
Love Brad on AFL Insider. Always gives a good explaination for why coaches/clubs do certain things, rather than just whinge about them.
 
North should try Andrew Swallow as a marketing ambassador, he is probably only a couple of years from being a genuine star. Additionally, he would do wonders for boosting the member base, I daresay the amount of female supporters would rise significantly :p

That is probably an area Spitz needs to work on, he is a bit of a deer in the headlights when it comes to being in front of the camera, not that he comes across as stupid but he doesn't really show any personality. He is a switched on bloke but he doesn't look very comfortable doing the media work.

I think Ziebell is more natural in front of a camera. Will be interesting to see how that develops.
 
I love the Scott brothers way they conduct themselves also. I also thought Micky Malthouse had a very good last interview with the media. Better than usual anyway.

Im looking forward to seeing how Sanderson will go next year but to be honest I dont think Bucks will be interesting to listen to in post match interviews.
 
What exactly is he meant to say?

That's why I say to an extent, maybe down play it a bit, just another game or something similar. I don't want to be harsh because the same thing could be said of my club a lot over the last few years, but I think the build up to the game against Collingwood in round 1 or 2 (?) did a bit of damage to creditbility even though it may have been more a marketing thing than the coach.

I know for a fact that the players really like Brad particularly the younger ones. I think Brad is pretty good on the fox sports show.
 

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The way the Scott brothers handle the media

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