As has been said a million times he dives forward when he goes for a mark whether and it has nothing to do with playing for a free kick. He goes to ground too easy at times (that is not diving IMO - he's under no obligation to hold his ground if he's getting pushed in the back) and looks at the umpire which can be annoying when you think he should be making a second effort but you could count on one hand the amount of times he's dived just to get a free kick when there has been no contact and I challenge anyone to show me more than a handful of cases on video.
Brad Johnson is a lot worse than Lloyd as far as forwards go and so are a LOT of midfielders, including Monfries from my club.
Look I realize by your post how totally biased you are, but please give some credit to everyone else that believes he is the top stager for frees. You say you know of a handful of cases where he has dived for a free, well at least thats a start (you have admitted he is a diver ), now take the blinkers off and have another look.
Or do you honestly believe everyone is wrong except you?