Certified Legendary Thread Winged Guernsey Petition/Letter - #ReturnTheWings: WINGS RETURNED, PERIL RETURNED - JOB DONE!

Remove this Banner Ad

Status
Not open for further replies.
ChampRevesby said:
I can picture it now

BPPO2eu.gif
Click to expand...
Was looking at the bird in the background
 
If you want to get technical with information, heres something I learnt at Uni that kind of applies to this situation.

There is a term in Marketing called Corporate Visual Identity. Essentially its any visual cue that an organization can control and be identified by. This includes the use of logo's, colours, shapes etc.. Its the reason why McDonalds arch's can be universally identified, why no other soft drink manufacturer uses red packaging (Dr Pepper is owned by Coke) and why the Apple logo hasnt drastically changed in over 30 years.

There have been numerous studies into how Corporate Visual Identity affects reputation, and can ultimately define success. I wont bore you with the details of these studies, but they have established that there is a clear link between financially successful organizations, and their ability to create a different yet consistent CVI. The key is to be consistent. Use the same colour, the same logo and same visual elements, and people will begin to recognise your brand usually out of sheer habit and exposure. This is where the development of reputation and image starts for organisations.

But what about AFL teams. Well let's look at some of the Victorian clubs that have kept the same jumper design, and see if there is a link between that and success (on-field or off field)
Collingwood
Carlton
Essendon
Richmond
Geelong
Hawthorn

Is it a co-incidence that all of these clubs have strong followings, and history of success (some not so recently of course). Alot of this comes down to history , with these clubs having 150 years to develop their own reputation. There is no doubt that keeping the same jumper made them somewhat identifiable, and really gave them a strong reputation amongst footy fans. The Black and White stripes are synonymous with Collingwood, the Red Sash with Essendon, the Yellow and Black of Richmond, The baby poo of Hawthorn and the classic Geelong stripes. I'm not trying to suggest that the jumpers are the prime reason behind success, but they certainly are indicative of where these clubs sit in the overall scheme of things, and represent brand consistency

Now lets look at some of the clubs that have had a number of different jumpers throughout history.
St Kilda
Melbourne
Western Bulldogs

These clubs have had very little on-field success, and do not attract a huge amount of following. Most of these clubs have been around as long as the others, but during this time have made alterations to their playing strip, which I think has damaged their ability to be recognised by footy fans, and ultimately grow their supporter base. Once again, im not suggesting jumpers/colours are the be all and end all, but it certainly help to develop your club as a big name club regardless of on-field performance.

I used the Victorian teams as an example of what can be created with over 100 years of history. They have had time to keep this consistent visual identity and it has certainly helped some clubs really develop a supporter base .Look at Richmond's high attendances, despite the fact they have made 2 finals in over 10 years. Its the yellow and black army that everyone recognises. There is a real opportunity for the inter-state sides to start something similar so early on in their history. Right now, the main source of visual recognition comes from the Wings and the royal blue and yellow combination. This should be something that is fixed as soon as possible, and kept the same for as long as possible. We already have a strong culture of on-field success, and have generated 40,000+ members on the back of this. Imagine what we could do if we harnessed this reputation with a consistent colour and jumper that was recognisable and identifiable. We could be the first club with 100,000 members


TLDR = Return the ****ing wings, it makes sense
 

Log in to remove this ad.

happy_eagle said:
If you want to get technical with information, heres something I learnt at Uni that kind of applies to this situation.

There is a term in Marketing called Corporate Visual Identity. Essentially its any visual cue that an organization can control and be identified by. This includes the use of logo's, colours, shapes etc.. Its the reason why McDonalds arch's can be universally identified, why no other soft drink manufacturer uses red packaging (Dr Pepper is owned by Coke) and why the Apple logo hasnt drastically changed in over 30 years.

There have been numerous studies into how Corporate Visual Identity affects reputation, and can ultimately define success. I wont bore you with the details of these studies, but they have established that there is a clear link between financially successful organizations, and their ability to create a different yet consistent CVI. The key is to be consistent. Use the same colour, the same logo and same visual elements, and people will begin to recognise your brand usually out of sheer habit and exposure. This is where the development of reputation and image starts for organisations.

But what about AFL teams. Well let's look at some of the Victorian clubs that have kept the same jumper design, and see if there is a link between that and success (on-field or off field)
Collingwood
Carlton
Essendon
Richmond
Geelong
Hawthorn

Is it a co-incidence that all of these clubs have strong followings, and history of success (some not so recently of course). Alot of this comes down to history , with these clubs having 150 years to develop their own reputation. There is no doubt that keeping the same jumper made them somewhat identifiable, and really gave them a strong reputation amongst footy fans. The Black and White stripes are synonymous with Collingwood, the Red Sash with Essendon, the Yellow and Black of Richmond, The baby poo of Hawthorn and the classic Geelong stripes. I'm not trying to suggest that the jumpers are the prime reason behind success, but they certainly are indicative of where these clubs sit in the overall scheme of things, and represent brand consistency

Now lets look at some of the clubs that have had a number of different jumpers throughout history.
St Kilda
Melbourne
Western Bulldogs

These clubs have had very little on-field success, and do not attract a huge amount of following. Most of these clubs have been around as long as the others, but during this time have made alterations to their playing strip, which I think has damaged their ability to be recognised by footy fans, and ultimately grow their supporter base. Once again, im not suggesting jumpers/colours are the be all and end all, but it certainly help to develop your club as a big name club regardless of on-field performance.

I used the Victorian teams as an example of what can be created with over 100 years of history. They have had time to keep this consistent visual identity and it has certainly helped some clubs really develop a supporter base .Look at Richmond's high attendances, despite the fact they have made 2 finals in over 10 years. Its the yellow and black army that everyone recognises. There is a real opportunity for the inter-state sides to start something similar so early on in their history. Right now, the main source of visual recognition comes from the Wings and the royal blue and yellow combination. This should be something that is fixed as soon as possible, and kept the same for as long as possible. We already have a strong culture of on-field success, and have generated 40,000+ members on the back of this. Imagine what we could do if we harnessed this reputation with a consistent colour and jumper that was recognisable and identifiable. We could be the first club with 100,000 members


TLDR = Return the ******* wings, it makes sense
Click to expand...
As a marketing student raised in a family of marketing and advertising workers, that set off something primal in me. Top post.
 
happy_eagle said:
If you want to get technical with information, heres something I learnt at Uni that kind of applies to this situation.

There is a term in Marketing called Corporate Visual Identity. Essentially its any visual cue that an organization can control and be identified by. This includes the use of logo's, colours, shapes etc.. Its the reason why McDonalds arch's can be universally identified, why no other soft drink manufacturer uses red packaging (Dr Pepper is owned by Coke) and why the Apple logo hasnt drastically changed in over 30 years.

There have been numerous studies into how Corporate Visual Identity affects reputation, and can ultimately define success. I wont bore you with the details of these studies, but they have established that there is a clear link between financially successful organizations, and their ability to create a different yet consistent CVI. The key is to be consistent. Use the same colour, the same logo and same visual elements, and people will begin to recognise your brand usually out of sheer habit and exposure. This is where the development of reputation and image starts for organisations.

But what about AFL teams. Well let's look at some of the Victorian clubs that have kept the same jumper design, and see if there is a link between that and success (on-field or off field)
Collingwood
Carlton
Essendon
Richmond
Geelong
Hawthorn

Is it a co-incidence that all of these clubs have strong followings, and history of success (some not so recently of course). Alot of this comes down to history , with these clubs having 150 years to develop their own reputation. There is no doubt that keeping the same jumper made them somewhat identifiable, and really gave them a strong reputation amongst footy fans. The Black and White stripes are synonymous with Collingwood, the Red Sash with Essendon, the Yellow and Black of Richmond, The baby poo of Hawthorn and the classic Geelong stripes. I'm not trying to suggest that the jumpers are the prime reason behind success, but they certainly are indicative of where these clubs sit in the overall scheme of things, and represent brand consistency

Now lets look at some of the clubs that have had a number of different jumpers throughout history.
St Kilda
Melbourne
Western Bulldogs

These clubs have had very little on-field success, and do not attract a huge amount of following. Most of these clubs have been around as long as the others, but during this time have made alterations to their playing strip, which I think has damaged their ability to be recognised by footy fans, and ultimately grow their supporter base. Once again, im not suggesting jumpers/colours are the be all and end all, but it certainly help to develop your club as a big name club regardless of on-field performance.

I used the Victorian teams as an example of what can be created with over 100 years of history. They have had time to keep this consistent visual identity and it has certainly helped some clubs really develop a supporter base .Look at Richmond's high attendances, despite the fact they have made 2 finals in over 10 years. Its the yellow and black army that everyone recognises. There is a real opportunity for the inter-state sides to start something similar so early on in their history. Right now, the main source of visual recognition comes from the Wings and the royal blue and yellow combination. This should be something that is fixed as soon as possible, and kept the same for as long as possible. We already have a strong culture of on-field success, and have generated 40,000+ members on the back of this. Imagine what we could do if we harnessed this reputation with a consistent colour and jumper that was recognisable and identifiable. We could be the first club with 100,000 members


TLDR = Return the ******* wings, it makes sense
Click to expand...
Great post...

I work for a rather large company and we have super strict guidelines as to how our logo and brand can be use for exactly this reason.

People recognise the brand and have expectations as to how it is seen and what it represents.
 
happy_eagle said:
If you want to get technical with information, heres something I learnt at Uni that kind of applies to this situation.

There is a term in Marketing called Corporate Visual Identity. Essentially its any visual cue that an organization can control and be identified by. This includes the use of logo's, colours, shapes etc.. Its the reason why McDonalds arch's can be universally identified, why no other soft drink manufacturer uses red packaging (Dr Pepper is owned by Coke) and why the Apple logo hasnt drastically changed in over 30 years.

There have been numerous studies into how Corporate Visual Identity affects reputation, and can ultimately define success. I wont bore you with the details of these studies, but they have established that there is a clear link between financially successful organizations, and their ability to create a different yet consistent CVI. The key is to be consistent. Use the same colour, the same logo and same visual elements, and people will begin to recognise your brand usually out of sheer habit and exposure. This is where the development of reputation and image starts for organisations.

But what about AFL teams. Well let's look at some of the Victorian clubs that have kept the same jumper design, and see if there is a link between that and success (on-field or off field)
Collingwood
Carlton
Essendon
Richmond
Geelong
Hawthorn

Is it a co-incidence that all of these clubs have strong followings, and history of success (some not so recently of course). Alot of this comes down to history , with these clubs having 150 years to develop their own reputation. There is no doubt that keeping the same jumper made them somewhat identifiable, and really gave them a strong reputation amongst footy fans. The Black and White stripes are synonymous with Collingwood, the Red Sash with Essendon, the Yellow and Black of Richmond, The baby poo of Hawthorn and the classic Geelong stripes. I'm not trying to suggest that the jumpers are the prime reason behind success, but they certainly are indicative of where these clubs sit in the overall scheme of things, and represent brand consistency

Now lets look at some of the clubs that have had a number of different jumpers throughout history.
St Kilda
Melbourne
Western Bulldogs

These clubs have had very little on-field success, and do not attract a huge amount of following. Most of these clubs have been around as long as the others, but during this time have made alterations to their playing strip, which I think has damaged their ability to be recognised by footy fans, and ultimately grow their supporter base. Once again, im not suggesting jumpers/colours are the be all and end all, but it certainly help to develop your club as a big name club regardless of on-field performance.

I used the Victorian teams as an example of what can be created with over 100 years of history. They have had time to keep this consistent visual identity and it has certainly helped some clubs really develop a supporter base .Look at Richmond's high attendances, despite the fact they have made 2 finals in over 10 years. Its the yellow and black army that everyone recognises. There is a real opportunity for the inter-state sides to start something similar so early on in their history. Right now, the main source of visual recognition comes from the Wings and the royal blue and yellow combination. This should be something that is fixed as soon as possible, and kept the same for as long as possible. We already have a strong culture of on-field success, and have generated 40,000+ members on the back of this. Imagine what we could do if we harnessed this reputation with a consistent colour and jumper that was recognisable and identifiable. We could be the first club with 100,000 members


TLDR = Return the ******* wings, it makes sense
Click to expand...

Get Happy Eagle over there asap!
 

(Log in to remove this ad.)

Nothing beats the original for me, the current logo is probably better for corporate/merchandise stuff (think paddlepop lion) but the old logo is much better suited for the jumpers (think Fitzroy lion).

WC are no strangers to having a completely different logo and eagle on the jumpers, either.


West-Coast-2000.gif



I still can't believe that was our home jumper for so ****ing long, the current tripanel is crap but it has nothing on the original.
 
E92_ said:
Nothing beats the original for me, the current logo is probably better for corporate/merchandise stuff (think paddlepop lion) but the old logo is much better suited for the jumpers (think Fitzroy lion).

WC are no strangers to having one logo but having a completely different eagle on the jumpers.


West-Coast-2000.gif



I still can't believe that was our home jumper for so ******* long. the current tripanel is crap but it has nothing on the original.
Click to expand...

I liked that jumper a lot more when I realised the Eagle was in the shape of WA. It got up to a 1/10!
 
Ochre said:
I liked that jumper a lot more when I realised the Eagle was in the shape of WA. It got up to a 1/10!
Click to expand...

People keep saying it looks like WA's coast. I've spent weeks at a time looking at it and I'm sorry, but I can't see it. It just looks like a kid has chucked up and then walked through its own vomit.
 
EMGEE_6 said:
People keep saying it looks like WA's coast. I've spent weeks at a time looking at it and I'm sorry, but I can't see it. It just looks like a kid has chucked up and then walked through its own vomit.
Click to expand...


2 minute job:


jr7jtc.png
 
Status
Not open for further replies.

Remove this Banner Ad

Similar threads

sharps24
  • Poll
Petition to strike "Land of the Giants.'' Henceforth to be known as "Simpsons Paddock"
Replies
14
Views
697
twadds
twadds
WCE_phil
  • Locked
Game Day West Coast Eagles vs The Windy Hill Injectors (A.K.A the return of Brad Scott week)
27 28 29 30 31
Replies
759
Views
16K
BrotherDodge
BrotherDodge
Shueperman13
Opinion #ReturnTheSong
2 3
Replies
51
Views
2K
KERRPOW
KERRPOW
R
  • Locked
  • Poll
Is Bailey Williams the biggest spud to don an Eagles guernsey
Replies
11
Views
924
Keys
Keys

Remove this Banner Ad

Back
Top