2014 Digital Ratings/Subscribers etc

Remove this Banner Ad

The_Wookie

The_Wookie

Queenslander
Gumbies FFC - Sweet F.A. Veteran 10k Posts 30k Posts Shiny Penny Podcaster
Jul 2, 2010
38,605
37,203
Adelaide
AFL Club
Carlton
The AFLs 2014 Annual Report said that downloads of the AFL live app, club apps and Fantasy app totalled 3.8 million compared with 2.9 million in 2013, while the NRL 2014 Annual Report said more than 1.4 million Australians now have the NRL app on their mobile devices.

The AFL showed further details in its annual report
  • Aggregate video streams of 84 million increased by more than 23 per cent as
    against 2013 (2013 was up 23 per cent on 2012).
  • Paid subscribers to the AFL Live App streaming service, AFL International Streaming Service (Watch AFL) and the re-launched AFL Fantasy service increased by more than 102 per cent on 2013.
  • Downloads of the AFL Live App, Club Apps and Fantasy App grew to a lifetime 3.8 million (2.9 million in 2013).
  • Our Nielsen Online Unique Audience measurement increased by more than 14 per cent for the period March-September 2014 compared with the same period in 2013.
  • Qualitative measurements (user engagement, App Store ratings and Net Promoter Score) were all in excess of our 2014 target.
  • Previously unmeasured analysis of traffic through to functional and transactional
    areas of the sites (club and AFL membership, ticketing and Shop AFL) matched our desired expectations.
  • The live streaming results for the AFL Live App showed: No. 1-ranked sports app in the country; daily engaged users grew by 97 per cent; more than 68 million minutes of live streaming was consumed (+46 per cent); and the average live streaming audience grew by 113 per cent as against 2013.
For the NRL these figures were even more vague in parts
  • 28 million video views across the NRL network in 2014.
  • 57% of these now occur on a mobile device
  • 3.3 million people access the NRLs digital platforms every month
  • Monthyl NRL app audience grew 46% in 2014.
 
http://www.afr.com/business/sport/nr...inancialReview

NRL hope for State of Origin digital boost

The NRL hope to set more digital media records for the upcoming State of Origin series after experiencing rapid growth across all its digital properties during the first three months of the NRL competition.

Statistics provided by the NRL show that mobile growth for its mobile video traffic is tracking 95 per cent ahead of a year ago, having reached more than 30 million video views across the entire 2014 season.

"We've seen our biggest growth ever on social media, 80 per cent year-on-year across the NRL, teams and state leagues across all the major social media platforms with 7.75 million cumulative fans," an NRL spokesman said. "Equally, our platforms have seen their highest engagement to date, with individual videos reaching over 3 million fans at a time on the NRL's Facebook account."

More than 25 million minutes of live NRL has viewed via the NRL Digital Pass, compared with about 20 million for the AFL which started its 2015 season a few weeks later than the NRL. The NRL also recently became the first Australian sport and about the third in the world to adapts its app for the launch of the Apple Watch in late April.

The NRL will ramp up digital efforts for State of Origin, beginning with the first game in Sydney on May 27. It will again use its "mission control" social media command centre, which last year helped it reach six million people on the team's official Facebook pages.

More Australians now follow the NRL on Facebook than any other Australian or global sport, while more Australians follow the Queensland and NSW State of Origin sides on Facebook, and the Brisbane Broncos, than another other Australian or world team.

The NRL is in a digital joint venture with Telstra, which has brought all the NRL and 16 clubs and states onto one technology platform as part of a five-year $75 million rights deal.

More than 1.6 million Australians have downloaded the official NRL app on their mobile devices, including mobile phones and tablets, up about 700,000 from the beginning of the 2014 season.
Click to expand...
 
  • Thread starter
  • Moderator
  • #3
just updating this

Basic Facts

  • The AFL Live application launched in 2012, and shows every game live. From 2013, this service became available to customers on all networks.
  • The NRL Live application launched in 2013 and shows all Foxtel games live, and Nine games at time of broadcast.
For those who wonder about such things, finding out just how many subscribers there are for either the AFL or NRL offerings on mobile and digital is near impossible. Hell even getting media outlets to report the same figures appears to be a damn impossibility, sometimes its hard just getting ONE outlet to agree with itself.

In September 2012, the Financial Review reported that the AFL live app had been downloaded a million times with more than 74% of downloaders taking up a paid subscription.

“This is the first year and people have a whole new experience they need to get their head around . . . but more than 74 per cent of customers converted from the free trial to the [paid] product so that’s been great"

- Adam Good, Telstra Director for Media and Digital Content

Business Spectator reported that it had taken Telstra less than six months to hit the million mark.

In February, 2013, the Financial Review reported that while there had been almost a million downloads, it was partly because the service was limited only to Telstra customers in 2012, the service was then opened up to all customers, regardless of carrier, in 2013. This apparently followed Telstras negotiations with the NRL which allowed broadcast across multiple carriers, for an extra fee, split between the NRL and Telstra.

The Financial Review reported in July, 2013 that there had been 2 million downloads of the NRL live app on smartphones and ipads, with more than a million video views on the app alone.

In November, 2013, the Financial review reported that the AFL app had more than 2 million downloads.

In December 2013, Roy Morgan Research ran a poll which found that while 6 million Australians over the age of fourteen watch the AFL, only 5.5% or 332,000 used the AFL live app in any given four week period in 2013. The article concluded

“NRL regular season TV viewers are typically more likely to be male and skew younger than AFL viewers. As these groups are also the ones more likely to take up live sports streaming on mobile devices, we could expect the new NRL app will soon attract a higher proportion of its TV viewers than the 4.1% of AFL viewers who used the AFL app in an average month last year. "



On February 10th, 2014, The Australian reported that the AFL app had been downloaded 1.5 million times, with the NRL app downloaded 800,000 times with numbers expected to increase if Telstra could get them onto Chromecast.

On March 8th, 2014, Fairfax media ran an article that claimed that the AFL app had been downloaded 1.8 million times to the NRL apps 800,000.

On May 5th, 2014, The Financial Review reported that downloads of the AFL app had reached 3.1 million, up about 40% on the uptake in June last year., while the AFL said that it was averaging a million unique viewers across an average weekend of footy.

The AFLs 2014 Annual Report said that downloads of the AFL live app, club apps and Fantasy app totalled 3.8 million compared with 2.9 million in 2013, while the NRL 2014 Annual Report said more than 1.4 million Australians now have the NRL app on their mobile devices.

The AFL showed further details

  • Aggregate video streams of 84 million increased by more than 23 per cent as
    against 2013 (2013 was up 23 per cent on 2012).
  • Paid subscribers to the AFL Live App streaming service, AFL International Streaming Service (Watch AFL) and the re-launched AFL Fantasy service increased by more than 102 per cent on 2013.
  • Downloads of the AFL Live App, Club Apps and Fantasy App grew to a lifetime 3.8 million (2.9 million in 2013).
  • Our Nielsen Online Unique Audience measurement increased by more than 14 per cent for the period March-September 2014 compared with the same period in 2013.
  • Qualitative measurements (user engagement, App Store ratings and Net Promoter Score) were all in excess of our 2014 target.
  • Previously unmeasured analysis of traffic through to functional and transactional
    areas of the sites (club and AFL membership, ticketing and Shop AFL) matched our desired expectations.
  • The live streaming results for the AFL Live App showed: No. 1-ranked sports app in the country; daily engaged users grew by 97 per cent; more than 68 million minutes of live streaming was consumed (+46 per cent); and the average live streaming audience grew by 113 per cent as against 2013.
For the NRL these figures were all that was available -

  • 28 million video views across the NRL network in 2014.
  • 57% of these now occur on a mobile device
  • 3.3 million people access the NRLs digital platforms every month
  • Monthyl NRL app audience grew 46% in 2014.
On June 1, 2015, The Australian reported that the NRL had 1.5 million live action video downloads totalling 25 million viewer minutes, ahead of the AFL on 20 million (although the NRL had a two week head start on the AFL).

In August 2015, Roy Morgan Research published the results of polling which revealed 384,000 people use Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Although the AFL Live Official App is also used by people seeking free stats and match info, a paid subscription allows users to stream live to hand-held mobile devices.

References

 

Log in to remove this ad.

DIGITAL TRAFFIC JUL’15

AFL
PI: 59,392,486
UV: 6,238,744
ASD: 04:45

NRL
PI: 36,043,390
UV: 4,581,462
ASD: 03:59


DIGITAL TRAFFIC JUL’15 MOBILE APPS

AFL
PI: 434,652,568
UB: 1,575,977
ASD: 09:23
Downloads: 3,025,275

NRL
PI: 44,973,311
UB: 7,514,362
ASD: 04:75
Downloads: 1,734,852


DIGITAL TRAFFIC JUL’15 MOBILE SITES

AFL
PI: 21,770,221
UB: 2,139,955
ASD: 3:50

NRL
PI: 9,555,778
UB: 1,016,104
ASD: 03:44
 
  • Thread starter
  • Moderator
  • #6
Hoops said:
DIGITAL TRAFFIC JUL’15

AFL
PI: 59,392,486
UV: 6,238,744
ASD: 04:45

NRL
PI: 36,043,390
UV: 4,581,462
ASD: 03:59


DIGITAL TRAFFIC JUL’15 MOBILE APPS

AFL
PI: 434,652,568
UB: 1,575,977
ASD: 09:23
Downloads: 3,025,275

NRL
PI: 44,973,311
UB: 7,514,362
ASD: 04:75
Downloads: 1,734,852


DIGITAL TRAFFIC JUL’15 MOBILE SITES

AFL
PI: 21,770,221
UB: 2,139,955
ASD: 3:50

NRL
PI: 9,555,778
UB: 1,016,104
ASD: 03:44
Click to expand...

and the abbreviations mean?
 

Remove this Banner Ad

2014 Digital Ratings/Subscribers etc

Similar threads

The_Wookie
  • Sticky
Play Nice 2024 AFL TV Ratings
9 10 11 12 13
Replies
316
Views
27K
The_Wookie
The_Wookie
The_Wookie
  • Locked
2024 AFL TV Ratings and Streaming
2
Replies
46
Views
4K
The_Wookie
The_Wookie
The_Wookie
Play Nice 2024 Non AFL Crowds/Ratings and other Industry thread
27 28 29 30 31
Replies
768
Views
50K
The_Wookie
The_Wookie
Football Tragic
  • Poll
Does the AFL have anything to fear from the Matilda's recent success and the NRL's TV ratings?
2 3 4
Replies
76
Views
7K
Tandy
Tandy
H
Potential for an earlier start to the season/ representative game etc. in late Feb?
Replies
5
Views
954
The Educator
T

Remove this Banner Ad

Back
Top