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I think it gets slung around as a form of nepotism.A lot of people on SM in the US equate someone being called DEI as slur akin to calling someone the n.. word
Which is laughable from Trump and the MAGA crowd given how many of his direct family found jobs in the White House during his Presidency.
I think he even floated the idea of Ivanka as VP at one stage.
Just laughable is their hypocrisy on this.