AFL to take the NRL's lead and take a game to the US?

[kickazz]

More gambling revenue? From international bookies?

International punters.

 

[Leeda]

Shut err ING ...hazard

 

[M Malice]

If they can get an extra $10,000,000 in TV revenue, it will be worth it.

I don’t think they’re going over there trying to be the #1 football code in the country, they’re just trying to get more eyeballs on the product.

IMO the NRL are suffering from delusions of grandeur, the best they could hope for is the level that Gridiron is in Australia ie. a pimple like miniscule annoyance on the backside of an elephant.

 

[3207]

International punters.

But they can’t bet with our bookies. You’re geographically blocked out from doing so.

 

[The Golden Glenferrie]

So it's a window for degens to bet on more sports? Interesting. I didn't think of that and it makes sense

 

[The Golden Glenferrie]

But they can’t bet with our bookies. You’re geographically blocked out from doing so.

They'll run their own books

 

[HBFlanker]

Think they’ve committed to Vegas for a further 4 years haven’t they?

Have they? Thats great.

Its a natural progression to move to other cities as well, but Vegas is a brilliant starting point.

LA from an accessibility point from Aus also makes sense.

 

[HBFlanker]

My understanding is Sheeds is behind the concept and the Giants involvement whilst he was involved there. And I also believe the Giants and Essendon prior to Covid were working together on a concept to play a game in Los Angeles. Issue was / is suitable venues. Hence renewed interest in the new stadium being constructed for the cricket word cup.View attachment 1919814

Yeah Giants and Essendon is what i heard too.

Its 100% the Giants leading the charge, and Essendon probably fit the bill from an opposition perspective.

 

[3207]

IMO the NRL are suffering from delusions of grandeur, the best they could hope for is the level that Gridiron is in Australia ie. a pimple like miniscule annoyance on the backside of an elephant.

No, the best they can hope for is that the TV audience increases to the point where the NRL Grand Final is played in nearly every bar and club in the country the way that the Super Bowl is here (which is now one of the hospitality sectors largest trading days of the year)

Gridiron here as a played sport is cursory at best.

I don’t expect that the NRL expect anything bigger from a playing point of view.

But a “watching” point of view?

Now that’s something g that can be achieved through a long enough period of investment

 

[3207]

They'll run their own books

The NRL?

 

[HBFlanker]

Thats the rumoured venue.

No surprise Big Mason will be the posterboy of this whole thing considering this is in Texas.

 

[The Golden Glenferrie]

The NRL?

The international bookies. Just offer NRL markets.

 

[kickazz]

If the AFL really wanted to do this well, the first thing they need to realise is that the games needs to be marketed more toward the basketball crown than the football crowd. It is structurally much similar to basketball and would be easier to explain.

 

[Jim Prideaux]

More gambling revenue? From international bookies?

Interesting perspective.

How would that work? Are you saying that the Dutch Handball League gets a cut from Ladbrokes Australia when I put on a multi at 2am?

International betting firms will want to promote this new avenue for betting, and for that they will need to pay.

 

[kaiserchief13]

Just concentrate on making the AFL the dominating sporting Monolith in Australia, I could not care less that we are are not a Global game, who gives a F what the Yanks or the Chinese think or watch.

There's only ~25 million people in Australia. How many in USA and China?

 

[kickazz]

The international bookies. Just offer NRL markets.

Yep.

Overseas books to take money from overseas punters on NRL. Not sure how the legal side of the NRL getting their cut works - probably need to set up some subsidiary company in the USA but I'm sure Pete is on to it.

 

[3207]

The international bookies. Just offer NRL markets.

Yes but how does that help the NRL in any way?

Unless you’re saying that they will take a percentage of the revenue raised from the bookmakers in America that place bets.

Which makes me ask of Ladbrokes here pay a percentage of my multi to the administration board of the Dutch Handball League.

Just because you can bet on it - does it 100% necessarily guarantee the code you’re betting on gets a portion of the revenue?

 

[kickazz]

There's only ~25 million people in Australia. How many in USA and China? It's about getting more TV viewers, which for AFL means more money

Yep.

Have you ever thought of starting a niche business or selling a niche product but realised in this country there's just not enough customers?

Plenty of such organisations exist in the USA because there are just so many people that even if the niche you carve is very small, it can be worthwhile.

 

[kaiserchief13]

My understanding is Sheeds is behind the concept and the Giants involvement whilst he was involved there. And I also believe the Giants and Essendon prior to Covid were working together on a concept to play a game in Los Angeles. Issue was / is suitable venues. Hence renewed interest in the new stadium being constructed for the cricket word cup.View attachment 1919814

Huh? Are you referring to Sofi Stadium?

 

[Howard Littlejohn]

Bluey has done more for Americans loving Australia than Crocodile Dundee had previously.

If they ever did a Rugby League episode the Seppo’s would be overnight League fans.

Remember the reaction to the Bluey Cricket episode?

This is a 5 year plan. Not a one and done like they’ve had before even going back to ‘85 in LA for an Origin game.

This is a far longer view and I honestly think it’s a good one.

But I also don’t have any underlying hatred to the code like others on here have, and as a result, can’t see the positives that can come out of this venture.

"The Decider" ?

I can't see League (or Australian Football) making a dent in a market overloaded with entrenched sports, hype and money beyond our imagining. As a novelty that the local Fox affiliate put a fair bit of breakfast news time pumping up, sure.
But odds are it has diminishing returns years on year, a bit like St Kilda's Wellington games only higher on both revenues and expenses.

 

[Jim Prideaux]

Yes but how does that help the NRL in any way?

Unless you’re saying that they will take a percentage of the revenue raised from the bookmakers in America that place bets.

Which makes me ask of Ladbrokes here pay a percentage of my multi to the administration board of the Dutch Handball League.

Just because you can bet on it - does it 100% necessarily guarantee the code you’re betting on gets a portion of the revenue?

From what I understand, excluding any fees for advertising and promotion, The AFL receives 10c for every dollar wagered on Ned’s, Ladbrikes etc.

 

[M Malice]

There's only ~25 million people in Australia. How many in USA and China?

Google search says China 1.4 Billion and the USA 331 Million, good point, I still don't think I will be alive* to see any significant or even middling benefit to NRL and/or AFL from overseas markets.

* I'm 64 years of age.

 

[M Malice]

The Chinese market is going Gangbusters >

 

[3207]

International betting firms will want to promote this new avenue for betting, and for that they will need to pay.

$200,000,000 investment over 5 years the NRL are leaning in to here.

You’ve got to have a very large slice of the (as of now, probably non-existent) gambling dollar to come from their bookmakers if they’re to recoup anything near that.

10% of a billion is still only $10,000,000. That’s quite some shortfall.

And if it is only about the gambling dollar then they absolutely must keep playing games there so the game gets as many eyeballs on it as it possibly can.

Interesting theory the gambling one.

 

[3207]

The Chinese market is going Gangbusters >

View attachment 1919834

I like this Chinese market better than the Wuhan Chinese market.