Eddie would have been great in this role.
Seriously? Based on what? He's likable and can kick goals from the stand?
Leadership and culture and incredibly complex aspects of an organisation.
People study the topics for decades, others take decades in leadership roles before they are truly effective.
I'd be hoping for a non-footballer personally. Very few people in the AFL strike me a truly amazing leaders that would be suitable for this role. Think people like Gale as opposed to recently retired or soon-to-retire footballers.