Whispering_Jack
Norm Smith Medallist
Membership campaign is getting launched early February.
Thanks random new person with no avatar....
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Membership campaign is getting launched early February.
Who???In fact NM just passed 24K.. so they are over half way there.. good for them!
didn't we hit 50,000 in one of 2011/2012?
2011
Interesting to have a look at comparisons with the other Melbourne clubs and how we have slipped to 4th despite being the 2nd biggest Melbourne club. Plenty of untapped revenue as previously mentioned in this thread. What's positive is that our membership growth is exceeding all three clubs above us. Also, Carlton are really struggling.
In comparison with the other Victorian clubs:
Collingwood: 65,801
Hawthorn: 53,105
Richmond: 48,518
Essendon: 44,182
--
Carlton: 33,928
Geelong: 30,846
North Melbourne: 25,656
Melbourne: 25,416
St Kilda: 20,849
Western Bulldogs: 20,280
Yes, and I think most sane Carlton fans know that it is unlikely that they'll come close to winning a flag with their current batch of stars. I don't think I'd be keen on spending big on a club that at very, very best could scrape the top 4 and not get much further than that before needing a full rebuild.I wonder if the crap for the early-2000s has really come back to bite Carlton now and they haven't won a premiership for nearly 20 years.
I wonder if the crap for the early-2000s has really come back to bite Carlton now and they haven't won a premiership for nearly 20 years.
Yes, and I think most sane Carlton fans know that it is unlikely that they'll come close to winning a flag with their current batch of stars. I don't think I'd be keen on spending big on a club that at very, very best could scrape the top 4 and not get much further than that before needing a full rebuild.
I don't see why the current on field position of a club should sway genuine supporters/members. You shouldn't be upping your membership because you can smell success, you should be sticking with the club no matter where they are in 'the cycle'...
True in theory but not in practise.. success has always brought in more members and there is no doubt that is what is leading the huge resurgence in signed up members for Richmond...
Hawthorn also offers a TAS membership offer (and the pets) but it was estimated that the revenue they generated last year from their 63K odd 'members' was about the same as we did with 56K... so I'm not that worried on that front.
Collingwood goes from strength to strength and is, unfortunately, about five years ahead of us now in terms of marketing and membership, however the club is taking steps to bridge the gap (finally!!).
The thing holding us back now is Etihad.. the sooner we move to the MCG the better.. it will be the key to us reaching the heights of Pies and Tigers..
I actually have to respect the Tiger fans.. how you keep that strong supporter base after essentially 30 years of wilderness is an awesome effort!!
Dont think we will be moving to the MCG anytime soon. We get the best deal out of all the clubs from Etihad as their 'premier' team who draws the big games.
Etihad is the reason we dont have membership numbers where Collingwood is imo as there are only 55k seats available after all.
Not to worry though, i think you will find we still make more financially from memberships than any other club bar the Pies....
Still is it restricting our growth?
Dont think we will be moving to the MCG anytime soon. We get the best deal out of all the clubs from Etihad as their 'premier' team who draws the big games.
Etihad is the reason we dont have membership numbers where Collingwood is imo as there are only 55k seats available after all.
Not to worry though, i think you will find we still make more financially from memberships than any other club bar the Pies....
Still is it restricting our growth?