Don't blame the supporters, your head is in the sand. Richmond have been shit for 30 years and the will have 70,000 in 2014!!! If we had such good membership packages then why do we only have 56,000 members? The reason is that these packages, whilst you think cater for all supporters simply don't represent enough value in the eyes if the supporter to warrant them to buy a membership. The club has done just about everything possible to turn supporters away from membership in recent years. Forcing supporters to purchase a seat they don't want, reducing flexibility to enable members to sit with their friends, charging up to $140 for a non match day package etc. they realized their errors last year and introduced a flexible membership which was a positive step.What Dave is saying is utter rubbish.
The club has catered for all kinds of supporters.
Log on and read about the product and give me examples of the 960, 000 Essendon supporters that do not have adequate products available to them?
Dont discount the fact bandwagon supporters have a massive impact on figures. Collingwood and Hawthorn have been consistent top 4 clubs.
They have capiltalised while the product is at its strongest.
We have been shit for a decade.
We have a fickle supporter base that doesnt turn up when we lose.
And we tend to blame everyone else, like dave blaming the club for barrackers having short arms and long pockets
Still much work ahead. Cultivating members means offering packages that represent value is the challenge. What cane we leverage from our sponsors to enhance packages? Simply charging $140 and giving supporters a sticker and scarf is not representative of value.
We have very loyal supporters, our crowds don't fall away like Richmonds. The reason they don't buy memberships is not because the have short pockets, it's because they have been treated like trash in previous interactions with the club, don't want to be forced into a crap seat, don't want to pay $140 for a substandard offer.
We will either respond or be left behind. Hopefully it's the former.