Huge new sponsor

[mhill]

The club has to declare contributions to the JDF in the Annual Report.
It's the law, not creative accounting.

Is it a habit of yours to make stuff up that suits your opinion?

Below the line under abnormal items because that is what it is, is it a habit of yours to pot people for having an opinion?

 

[mhill]

I take your point however when a team losses 4 0r 5 in a row isn't it always the coach who cops the fladck - The pres is almost never fired upon in that situation.

Interesting few months ahead - When is the AGM?

AGM is 18th December at MCG at 6:00pm.

 

[Fishfinger]

...is it a habit of yours to pot people for having an opinion?

Only those who use garbage to back up that opinion, not the actual opinion.

There's plenty of facts from the past 25 years to use to bag the club with without having to make stuff up.

 

[mhill]

Only those who use garbage to back up that opinion, not the actual opinion.

There's plenty of facts from the past 25 years to use to bag the club with without having to make stuff up.

Maybe you should take this piece of advise yourself when evaulating what is posted on this thread.

Lazy poster, simplistic roaster.

 

[tigerpremiers]

the bottom line is that we were at the table with a Top co and had it not been for circumstances well beyond our control , the deal would have been over the line...If we have the ability to get to that point , I have every bit of confidence they can reload and do it again

i think we will probably go with dick smith as our temporary major sponsor for however long we need too.i guess the deal might be a lot less than aig.no fact to this just my opinion .i think dick smith will be our plan B.

 

[Heisenberg_]

we already have dick smith as another sponsor, we need another sponsor or we are screwed financially.
However we will get another one, do you think Steven Wright is that stupid to have not had plan A, B and even C considering the finanial situation?
He is a very smart operator

 

[tigerpremiers]

we already have dick smith as another sponsor, we need another sponsor or we are screwed financially.
However we will get another one, do you think Steven Wright is that stupid to have not had plan A, B and even C considering the finanial situation?
He is a very smart operator

i thought we might upgrade dick smith .im sure steven wright has something in the offering i have faith in him.

 

[Heisenberg_]

i thought we might upgrade dick smith .im sure steven wright has something in the offering i have faith in him.

We can't afford to just upgrade Dick Smith, we need to have Dick Smith and somebody else, and we will, don't know why everybody is fretting

 

[peejay]

AGM is 18th December at MCG at 6:00pm.

You can bet all annoucements will be made by then.

 

[peejay]

lets just wait and see how much the backup is actually worth before we go back slapping each other on how good a job march is doing


so close
the biggest sponsorship deal in afl history
unfortunately due to the global credit crunch we just missed out
blah blah blah

we knew the gloabl credit crisis was happening 3 months ago, should have nailed something by now, have a funny feeling we'll sign our backup which in essence will be the equivilant of a secondary sponsor worth not much at all and well be in deep skata.


March is a bumbling fool with little business acumen and will be found out sooner rather than later, hopefully before he gets rid of wallace

3 months ago

So you must bought up big on us dollars at the start of August and now have sold them seeing as you knew 3 months ago.- wow how much money did you make - you must be a multi millionaire now - can you lend us some ?money ?????

 

[tony_montana]

3 months ago

So you must bought up big on us dollars at the start of August and now have sold them seeing as you knew 3 months ago.- wow how much money did you make - you must be a multi millionaire now - can you lend us some ?money ?????

when did the big financial co's in america start feeling the pinch and start going under?

it was 2-3 months ago. AIG was mentioned a fair while ago as being under pressure, we were never realistically in the hunt, regardless of what tripe and spin you'll believe from march

 

[PHX]

Never realistically in hunt despite us agreeing to a heads of agreement with AIG and part of their management team flying here with the intention of finishing discussion and finalising the deal?

I think that's a bit closer than "never realistically in the hunt."

 

[telsor]

when did the big financial co's in america start feeling the pinch and start going under?

it was 2-3 months ago. AIG was mentioned a fair while ago as being under pressure, we were never realistically in the hunt, regardless of what tripe and spin you'll believe from march

It's been longer and shorter than that...

I work in the finance industry and in early september, people were thinking it'd been a nasty ride, but the worst was over and while it'd be slow for a bit, it was moving back up. Then lots more crap happened ( like AIG going to the wall ). Part of the reason things have gone so bad lately is because of that shock...(almost) everyone though the worst was over, then bang...They're now suffering doubts about their ability to predict such things and are being VERY careful.

I strongly suspect the AIG deal didn't go through due to bad timing...if they'd got in before things went so sour, it would have happened, but right now, they're still working out what's happening, lacking confidence and sitting on their hands until they get a better idea ( or more correctly, someone has the cajones to turn the market herd mentality around ), so in few months, it would have happened....but now, no.

 

[Rayzorwire]

3 months ago

So you must bought up big on us dollars at the start of August and now have sold them seeing as you knew 3 months ago.- wow how much money did you make - you must be a multi millionaire now - can you lend us some ?money ?????

There's been a plethora of articles about the imminence of a 'credit crisis' (and all the reasons behind it) for years. Just because the TV economists didn't tell you on the nightly news, doesn't mean there wasn't a lot of people in the know about what was going to happen.

 

[mhill]

It's been longer and shorter than that...

I work in the finance industry and in early september, people were thinking it'd been a nasty ride, but the worst was over and while it'd be slow for a bit, it was moving back up. Then lots more crap happened ( like AIG going to the wall ). Part of the reason things have gone so bad lately is because of that shock...(almost) everyone though the worst was over, then bang...They're now suffering doubts about their ability to predict such things and are being VERY careful.

I strongly suspect the AIG deal didn't go through due to bad timing...if they'd got in before things went so sour, it would have happened, but right now, they're still working out what's happening, lacking confidence and sitting on their hands until they get a better idea ( or more correctly, someone has the cajones to turn the market herd mentality around ), so in few months, it would have happened....but now, no.

Thanks for a balanced view

I have a couple of mates who also work in Finance and this has been around for quite a while but it is true - this latest blow up has been a cracker - as Alan Greenspan put it - a once a century financial tsunami.

But the club would've known that there were risks inherent dealing with companies in this industry - they rolled the dice and lost.

They could've picked a food company which right now would be safe as houses. Maybe they can talk to Dick Smiths big brother WW's who also own Safeway in Victoria - who they also want to REBRAND as WW's. Now hang on, what a great way to get that message to Victorians.....

 

[Snout]

Thanks for a balanced view

I have a couple of mates who also work in Finance and this has been around for quite a while but it is true - this latest blow up has been a cracker - as Alan Greenspan put it - a once a century financial tsunami.

But the club would've known that there were risks inherent dealing with companies in this industry - they rolled the dice and lost.

They could've picked a food company which right now would be safe as houses. Maybe they can talk to Dick Smiths big brother WW's who also own Safeway in Victoria - who they also want to REBRAND as WW's. Now hang on, what a great way to get that message to Victorians.....

It doesn't work that way. It's not a matter of looking at a range of industries, choosing a nice big company without any current sponsorship affiliations, and saying "I'll have that one, thanks".

While you can always approach random companies and ask them to hand over hundreds of thousands of dollars, it's very rare that you'll get one to even consider looking at your proposal, let alone invest any serious money.

Sponsorships generally happen the other way around - the sponsor finds you rather than you finding them. In most cases, a company has a marketing budget, identifies it's key demographic, and then works out the most profitable way to talk to that demographic via the budget. Emphasis on the profitable.

Unfortunately it's hard to measure return on investment when you drop dollars into a footy club. Bloody hard. As a marketer, it's a hell of a lot easier to convince the MD to give you the cash to pull together a direct mail campaign, or even above the line advertising in traditional channels, because there are tried and true methods to predict how many dollars you'll get back for every cent you invest.

Footy sponsorship is a different beast. Supporter bases are pretty small (40,000 members is peanuts for the sort of budget we're talking about here), so the real attraction to a potential sponsor is the free TV exposure. How many free-to-air games do the Tiges have this season? How many of them are on Friday night? Not enough, imho, to warrant dropping $500k a year for the privilege of sticking a logo on a jumper.

So yeah, my point was, big sponsorships don't come from door-knocking. They come to you, generally from companies who have a seriously high profit-to-sale ratio, a history of sponsorship in your market (in this instance sports teams), and who have achieved success doing so in the past. AIG are a perfect example.

Grocery chains, airlines, retailers in general, and anyone else operating in the world of horrendously tight profit margins, are about as likely to sign up to this sort of deal as we are to win the next 5 consecutive premierships. Not impossible, but I won't be betting my beer money on it.

 

[mhill]

It doesn't work that way. It's not a matter of looking at a range of industries, choosing a nice big company without any current sponsorship affiliations, and saying "I'll have that one, thanks".

While you can always approach random companies and ask them to hand over hundreds of thousands of dollars, it's very rare that you'll get one to even consider looking at your proposal, let alone invest any serious money.

Thanks for the condescending post but I'm not sure where I mentioned a company without any current sponsorship affiliations.

Sponsorships generally happen the other way around - the sponsor finds you rather than you finding them. In most cases, a company has a marketing budget, identifies it's key demographic, and then works out the most profitable way to talk to that demographic via the budget. Emphasis on the profitable.

This is partly true but show me anyone who waits for the phone to ring and I'll show you a sponsorship manager without any sponsorships. Good sponsorship managers are very well connected and know all the companies that have sponsorship budgets for their industry. The few that call clubs are generally those doing for the first time and they normally go for the biggest profile sports or clubs. When recruiting the Sales/Marketing Manager, the Tigers were very particular about finding a well connected person in the sports sponsorship industry to help them shore up this revenue stream.

Unfortunately it's hard to measure return on investment when you drop dollars into a footy club. Bloody hard. As a marketer, it's a hell of a lot easier to convince the MD to give you the cash to pull together a direct mail campaign, or even above the line advertising in traditional channels, because there are tried and true methods to predict how many dollars you'll get back for every cent you invest.

I have been involved with a couple of companies that have been major sponsors in sport.
Both companies have very strong connections to sport with their products - one as a social connection and another with a product that links to participation. Sponsorship in both instances was linked to "experiential marketing" and their measures were not linked to a traditional ROI. All a bit of a *ank but both businesses felt it was fundamental to be involved in sponsoring to have credibility with the consumer and share an experience with them. The competition for these sponsorship spots was frightening - it was that competitive. There was no instance either business called the sporting body or club.


Footy sponsorship is a different beast. Supporter bases are pretty small (40,000 members is peanuts for the sort of budget we're talking about here), so the real attraction to a potential sponsor is the free TV exposure. How many free-to-air games do the Tiges have this season? How many of them are on Friday night? Not enough, imho, to warrant dropping $500k a year for the privilege of sticking a logo on a jumper.

Tigers have 16 FTA games just 2 behind the Pies. Plenty of competition but there is a place if the right fit exists. But you are 100% right, at any time its hard - right now it is going to be real tough. Those posters who assume Richmond have a back up - unless they have some inside information - are dreaming. In a highly competitive market, why would any potential sponsor accept being "on the bench" from a mid table AFL team?

So yeah, my point was, big sponsorships don't come from door-knocking. They come to you, generally from companies who have a seriously high profit-to-sale ratio, a history of sponsorship in your market (in this instance sports teams), and who have achieved success doing so in the past. AIG are a perfect example.

You might be right in part but I can tell you with absolute conviction that networking and having relationships with companies that are potential sponsors is critical - they do not just come to you (unless your Tiger Woods).

Grocery chains, airlines, retailers in general, and anyone else operating in the world of horrendously tight profit margins, are about as likely to sign up to this sort of deal as we are to win the next 5 consecutive premierships. Not impossible, but I won't be betting my beer money on it.

Dick Smith operate on very skinny margins, never say never (But in theory that is a fair call).

Deep down, deep deep down, we should be okay. But bloody gweeeeezus I would not want to be working in that department at Richmond right now. If (hopefully when) they land the big prize, those people will have earnt every last cent.

 

[Doobie]

[/b]

Dick Smith operate on very skinny margins, never say never (But in theory that is a fair call).

Deep down, deep deep down, we should be okay. But bloody gweeeeezus I would not want to be working in that department at Richmond right now. If (hopefully when) they land the big prize, those people will have earnt every last cent.

the big prize will be betfair

 

[mhill]

the big prize will be betfair

AFL conflict with Sportsbet.

 

[_RT_]

AFL conflict with Sportsbet.

Was reported on SEN this morning that Richmond have approached a betting agency with a view to a sponsorship deal. They speculated that the AFL could relax the conflict issues due to the economic crisis as clubs are struggling to find major sponsors.

 

[NQTIGER]

More bloody spinand no sponsor in sight

 

[mhill]

Was reported on SEN this morning that Richmond have approached a betting agency with a view to a sponsorship deal. They speculated that the AFL could relax the conflict issues due to the economic crisis as clubs are struggling to find major sponsors.

Sorry that is right, article in the age. Snout note that Richmond are doing the approaching.


http://www.realfooty.com.au/news/ne...lice-of-afl-pie/2008/11/05/1225560948800.html

 

[Bojangles17]

Footy sponsorship is a different beast. Supporter bases are pretty small (40,000 members is peanuts for the sort of budget we're talking about here), so the real attraction to a potential sponsor is the free TV exposure. How many free-to-air games do the Tiges have this season? How many of them are on Friday night? Not enough, imho, to warrant dropping $500k a year for the privilege of sticking a logo on a jumper.

.

I think you'll find that the media exposure gained thru sponsorship represents very good value...consider the length of a game and the number of viewers...consider the worth of back page half page pic on Aust biggest selling daily paper (YES, there was an advantage winning on sunday, HEADLINES Monday)..package that over the course of 8 months and you would more than exceed 500k worth of media. You are correct in that certain companies have a penchant for sponsorship more than others..auto/telco/finance...the current climate makes it tougher to demonstrate that value but not impossible as companies will continue to spend money within their marketing budget , however they will be more prudent. I'm comfortable we're in good hands...and if they need any help they know where to find me

 

[PHX]

We've updated some sponsor images on the RFC homepage.

Dicky has a new logo that will look better on our jumpers than the mismatched yellow if they go with it.

All the other main ones seem to be there, including AusLab.

Are they staying on past the centenary celebration? Great if they are.

 

[mhill]

We've updated some sponsor images on the RFC homepage.

Dicky has a new logo that will look better on our jumpers than the mismatched yellow if they go with it.

All the other main ones seem to be there, including AusLab.

Are they staying on past the centenary celebration? Great if they are.

Unfortunately I just heard from a mate who works with one of our sponsors that we may lose that sponsor. This is due to that sponsor deleting the brand globally. Hopefully the club can use one of that sponsors other brands.