The AFL don't seem to see a difference. If they don't run it, then it's competition.
They would argue that they do it because they do care for the game as a whole, and what's 'best for the game' is for them to run it all.
The big problem is that they don't separate the 'good of the game'/'development'/'custodian' role from the need to run a fair sporting competition, so they corrupt the latter to satisfy the former and end up damaging both.
Hmmmmm. I'm not sure about all of that. I mean I understand AFLTas to be a branch office of the AFL. If the AFL condone what they've been up to, then the game of Australian rules football is in trouble.
I guess I live in hope.
Its clear that we do need an organisation that operates like the FA does in the UK. The FA runs the game under the top flight competition, the EPL run their own competition. They would work together in development & rules issues.