Viceregal
Norm Smith Medallist
Fair point Viceregal. I still don't think it's ideal. The reason:
Let's say that member survey is one factor. Let's say the others are:
- future changeability (because in 50 years time, fans may find the logo old and boring)
- Marketing consultation,
- Future logo development proposals
- A survey of non-member fans (read: future growth in our member base)
- A survey of non-fans (read: future growth in our supporter base)
- A survey of middle- or high-school students in Brisbane (read: where most of our growth will come from, and most of our marketing will target)
If it comes down to 60-40 as I would expect, I would suggest that it would be considered a close call. For this example though, it's 51-49. TLR are there, any they are TRIUMPHANT, and demand the old lion back. Never mind that the marketing professionals and the business professionals have declared that the other five factors have varied outcomes... the current members, who've proved that they're with the club no matter what, are 51-49 in favour of the old. Should we change?
Despite the "Bring It Back" references my understanding of TLR is that their main beef is not with the jumper per se but with the *process* through which the jumper came about - and if a transparent process was to take place and there was a sincere pro-current jumper then they would accept (potentially somewhat bemusedly and grudgingly) that decision.
The club, since the time of the 'focus group' have signed a member's charter where they have agreed to consultation about a variety of issues and changing the jumper is one of them - part of the issue at play here is that we are talking about signs and symbols that are dear to the heart of many people ... it might be a positive 'community' or 'engagement' decision to switch out all the crosses in Indonesia for Crescents on the churches there but guarantee it would not go down well with the church members up there (the supporters) - and there have been many analogies made between the supporters of football clubs and members of religions (esp in Victoria!)