Discussion Logo Discussion Thread

[RedmanWasHere]

This is one that you really need to see the entire identity system to get a feel for it. This level of simplicity is very hard to achieve. Pentagram know what they're doing.

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

 

[jumperfan]

Have we covered the ABC news style overhaul in here yet?

I think I prefer the previous more formal style - it feels a bit ‘bubbly’ now.

Agreed, I reckon it’s a massive downgrade. The old one looked and sounded much more appropriate.

 

[bomberclifford]

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

If you have an interest in brand design, it is worth checking these links out.

PayPal

PayPal's new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand...

www.pentagram.com

PayPal — Story

PayPal's new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand...

www.pentagram.com

 

[Gibbsy]

Crows logo chat is best suited to its own existing thread. Easier for mods! Cheers.

 

[sabso]

I never realised what the AFLW logo was until reading this on Wiki

The logo is a stylised rendition of an Australian rules football ground goal square and goal posts, drawn from a perspective that resembles a "W".[19]

There's an ambiguous perspective going on though: either we view the goal posts from the stands or from inside the playing area and underneath. Clearly a women's game should have nothing suggesting one view it from below. So I did a 5 minute paint job to try and resolve the perspective:

 

[Andonis1997]

View attachment 2124108

I never realised what the AFLW logo was until reading this on Wiki

The logo is a stylised rendition of an Australian rules football ground goal square and goal posts, drawn from a perspective that resembles a "W".[19]

There's an ambiguous perspective going on though: either we view the goal posts from the stands or from inside the playing area and underneath. Clearly a women's game should have nothing suggesting one view it from below. So I did a 5 minute paint job to try and resolve the perspective:

View attachment 2124112

That's how I've always seen it, from the stands behind and to the left of the goals. It's a very clever logo.