General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[citizen-erased]

What about a change of direction.

View attachment 1097658

Just when you think we couldn't piss the AFL off anymore......lol

 

[citizen-erased]

View attachment 1097643
We've been using a red and black version of our logo for merch recently, no grey, no shading. It looks a lot better. I think we should make the change permanently, maybe with a slight upgrade to the badge and font.

Prefer this.
Pure colours, clean design

 

[JayJ20]

View attachment 1101325

There's that retro plane again...

That'd be hands down one of the worst logos in the competition. I'm scared we're actually doing this.

 

[RedmanWasHere]

That thing was the mascot before Skeeta.

 

[Lore]

That'd be hands down one of the worst logos in the competition. I'm scared we're actually doing this.

I feel like as long as they don't do that, anything else will be just fine...

 

[Inspecta Gadget]

Complete rebrand. We should go by the Essendon Bomber Thompsons

 

[BanjoRed]

Don't get me wrong - I love our current logo. It is attached to some incredible pieces of history since we introduced it in 1997. But it is 24 years old now and it feels a bit old and tired.

We've been through some dark times over the past 15 years (no need to elaborate on that). But now, we are currently recognized across the AFL has having one of the most exciting futures, with Cox, Perkins, McGrath, Parish - just to name a few. I feel as though it's the dawn of a new era for our club, and next season is a perfect opportunity for us to rebrand the logo and market ourselves as entering this new era. A residual benefit is increased sales of merchandise for the club, but this is by no means a key factor in my argument to rebrand the logo.

For those that disagree, I'd be interested to hear your opinions against the above.

 

[acm21]

If any actual update is to come it will come after the anniversary like it was for Port and Collingwood.

 

[eth-dog]

Don't get me wrong - I love our current logo. It is attached to some incredible pieces of history since we introduced it in 1997. But it is 24 years old now and it feels a bit old and tired.

We've been through some dark times over the past 15 years (no need to elaborate on that). But now, we are currently recognized across the AFL has having one of the most exciting futures, with Cox, Perkins, McGrath, Parish - just to name a few. I feel as though it's the dawn of a new era for our club, and next season is a perfect opportunity for us to rebrand the logo and market ourselves as entering this new era. A residual benefit is increased sales of merchandise for the club, but this is by no means a key factor in my argument to rebrand the logo.

For those that disagree, I'd be interested to hear your opinions against the above.

I personally don't see what changing the logo does. For me we have one of the best designs in the AFL and a lot of the new logos look crap to me compared to the old ones.

It seems inevitable that it'll get changed though

 

[fairbump_playon]

Complete rebrand. We should go by the Essendon Bomber Thompsons

....1872 grams

 

[Mr Bultitude]

I personally don't see what changing the logo does. For me we have one of the best designs in the AFL and a lot of the new logos look crap to me compared to the old ones.

It seems inevitable that it'll get changed though

Goes to show how subjective it all is: I don't like our logo, and think it looks tacky and outdated compared to other logos in the league. I would take the VFL paper plane over what we have now. Although you are right, some of the new logos look a little soulless.

And while I'm at it, can some of our merch be more black, less red?

 

[Lore]

And while I'm at it, can some of our merch be more black, less red?

More thought should go into the merchandise in general.

 

[BrunoV]

View attachment 1097653
Come at me

The F-22 or F-35, or whatever that is, is overpriced, ineffective crap. Would have been perfect for 2011 to 2020 but hopefully not for where we are going.

The most menacing looking plane built is the Blackbird:



Doesn't drop any bombs, though.

 

[eth-dog]

Goes to show how subjective it all is: I don't like our logo, and think it looks tacky and outdated compared to other logos in the league. I would take the VFL paper plane over what we have now. Although you are right, some of the new logos look a little soulless.

And while I'm at it, can some of our merch be more black, less red?

It looks far better than Adelaide, Brisbane, Collingwood, Gold Coast, GWS, Hawthorne, North, Richmond, Sydney, West Coast and the Bulldogs logos for me. Fremantle, Melbourne, Port and St. Kilda are really good. Carlton too I guess. Geelong's is decent but I think ours is better.

 

[jmoo wan]

The F-22 or F-35 of whatever that is overpriced, ineffective crap. Would have been perfect for 2011 to 2020 but hopefully not for where we are going.

The most menacing looking plane built is the Blackbird:

View attachment 1150593

Doesn't drop any bombs, though.

blackbird is a stupid name though - should’ve called it The Killer Bird

 

[Mr Bultitude]

It looks far better than Adelaide, Brisbane, Collingwood, Gold Coast, GWS, Hawthorne, North, Richmond, Sydney, West Coast and the Bulldogs logos for me. Fremantle, Melbourne, Port and St. Kilda are really good. Carlton too I guess. Geelong's is decent but I think ours is better.

I'm exactly the same as you. Freo is my fav. I know it's Carlton, but it's right up there for mine, honestly you can't go past that logo, perfect balance of good design and tradition. It looks *chefs kiss* when embroidered on merch. Ours looks silly, and the font they use for "ESSENDON" is straight up gross.

 

[Mr Bultitude]

More thought should go into the merchandise in general.

Take for example the bar beanie: why is the bottom half red? It should be all black, red/black pom pom, and one strip of red for the black "bombers" text. Would be mimicking our guernsey in terms of red sash on black.

 

[Mr Bultitude]

Surely I'm not the one who thinks this deeply about logos and merch....right?

 

[Lore]

Take for example the bar beanie: why is the bottom half red? It should be all black, red/black pom pom, and one strip of red for the black "bombers" text. Would be mimicking our guernsey in terms of red sash on black.

Try selecting the women's range and see what there is to choose from haha. Women's Hoodies & Jumpers vs Men's Hoodies & Jumpers 15 designs versus 6, and the 6 are mostly gross. The Dreamtime one is actually a mens hoodie anyway (not the worst thing to have unisex hoodies but it's almost a cheat to include it in the women's range if you're not going to run it in women's sizes. I'd be swimming in a size small).

 

[eth-dog]

I'm exactly the same as you. Freo is my fav. I know it's Carlton, but it's right up there for mine, honestly you can't go past that logo, perfect balance of good design and tradition. It looks *chefs kiss* when embroidered on merch. Ours looks silly, and the font they use for "ESSENDON" is straight up gross.

What? That's the best part!

 

[Mr Bultitude]

What? That's the best part!

For real? I HATE it!

 

[Mr Bultitude]

Try selecting the women's range and see what there is to choose from haha. Women's Hoodies & Jumpers vs Men's Hoodies & Jumpers 15 designs versus 6, and the 6 are mostly gross. The Dreamtime one is actually a mens hoodie anyway (not the worst thing to have unisex hoodies but it's almost a cheat to include it in the women's range if you're not going to run it in women's sizes. I'd be swimming in a size small).

I hadn't thought about the difference in mens/women's clothing until now...I guess I shouldn't complain then but I am definitely planning on grabbing some of the basics range, they're right up my alley, and the Windy Hill stuff looks great, they should be offering that up for both sexes or at least unisex, it's just clean merch. Let's not talk about sizing woes....that's a whole different can of worms

 

[Lore]

I hadn't thought about the difference in mens/women's clothing until now...I guess I shouldn't complain then but I am definitely planning on grabbing some of the basics range, they're right up my alley, and the Windy Hill stuff looks great, they should be offering that up for both sexes or at least unisex, it's just clean merch. Let's not talk about sizing woes....that's a whole different can of worms

Just means that I basically can't have an Essendon hoodie because none of them are worth it. I guess the first cotton on one is okay, except that it's neither black nor red.

Perhaps our next logo can be charcoal grey with ESSENDON embossed on it.

 

[justlookingaround]

Surely I'm not the one who thinks this deeply about logos and merch....right?

Join us on the FGD board

 

[Inspecta Gadget]

Try selecting the women's range and see what there is to choose from haha. Women's Hoodies & Jumpers vs Men's Hoodies & Jumpers 15 designs versus 6, and the 6 are mostly gross. The Dreamtime one is actually a mens hoodie anyway (not the worst thing to have unisex hoodies but it's almost a cheat to include it in the women's range if you're not going to run it in women's sizes. I'd be swimming in a size small).

Woof.

There's some shockers in there.