General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[TheGrizz]

Would love something similar to this level of detail.

Could definitely see that kind of a Bombers typeface (or even if it was swapped for the word Essendon) looking good on hoodies/jackets, hats, scarves, bags, ect;

Fairly sure thats the Brisbane bombers logo just with slightly different colour and name...



Did someone say copyright infringement?

 

[Call Me Cake]

Fairly sure thats the Brisbane bombers logo just with slightly different colour and name...

View attachment 1151185

Did someone say copyright infringement?

That's why I said something similar.

 

[Lore]

I think the issue is that the logos for the VFL teams were launched in the 70s and built around their mascots, which inevitably made them cartoonish. I'm happy to have a logo sans the Bomber mascot

I'm not really a mascot fan either, but that basically just leaves the name, cypher or sash as a focal point, and I really don't like the cypher that much. Not the old version anyway, and the new version is only slightly better. It always looks kinda lopsided.

Taking the others for inspiration and guidance:



- Legible and recognisable at about 50px tall at the top of the AFL websites
- Simple enough for a five year old to remember and draw – no gradients, no shadows, keep it simple.
- Preferably no mascot
- Heritage elements from the club's history (premierships, past players) and/or community/location (airport, windy hill, local and Indigenous communities)
- Acknowledging who we are now... blue collar? Perhaps tied in with the motto, which seems quite 'us' lately, certainly vigorous in execution but not known for being dirty campaigners on the field, but without actually using the motto due to the aforementioned 50px problem.

I like the Sydney logo (at least the concept behind it, maybe not the execution)... swan, opera house, red V, name, and date established. It's definitely a Sydney logo, definitely a swans logo, definitely a bloods logo, and still simple enough to recognise when it's small or for a kid to draw.

Oh, and preferably nothing that looks like word art c. 2001.

 

[Lore]

I wouldn't mind going along this route as well, if shields don't end up being everyone's desire and if we wanted to stand out a bit.

so I was doing a google image search for 'efc logos' to see what other organisations called EFC do with their lettering.

Found this;

 

[Lore]

As far as sashes go there's also this sort of concept, without the shield;

 

[BrewSmackerVeiny]

Here's my first attempt, thoughts?

 

[JayJ20]

Think this nailed the concept back in 2015. IMHO anyway. Play around with the shapes and other elements, but black shield, red sash, heritage monogram and 1872 are all you need. Simple, classy and incorporates the club’s important symbols.

So good. Reminds me a little of Everton's logo.

If anyone wants to pitch ideas and quote this post, I’ll try to mock some up tomorrow.

Could you please re-design the post Bunk quoted with different shields? Perhaps in the shape I quoted below. That would look awesome. Wouldn't mind a little plane somewhere, but I'm not sure where it fits. Maybe a little black plane on the red sash?

View attachment 1151177

Also, next year is our 150th anniversary.

Nice. If we're going to go with a monogram, then I'd prefer a modern design though.

 

[The Devils Advocate]

Would love something similar to this level of detail.

Could definitely see that kind of a Bombers typeface (or even if it was swapped for the word Essendon) looking good on hoodies/jackets, hats, scarves, bags, ect;

I really dislike this. It looks like an eSport logo made by somebody on Fiverr.
It's also just the Brisbane Bombers logo from the NRL bid.

Something classical, non-cartoonist like Carlton or Melbourne would be good. The Oakland Raiders or New York Yankees have classical designs which have stood the test of time, and people buy the merchandise because the logos are great.

 

[rumply]

View attachment 1151257

Here's my first attempt, thoughts?

Spelling needs some work

 

[Lance Uppercut]

Add some text, job done

 

[Call Me Cake]

Add some text, job done

Well that settles it then.

 

[FlyingV]

View attachment 1151553

Well that settles it then.

Just not sure how that goes down on family day?

 

[VelvetSledge]

Just not sure how that goes down on family day?

Very well, I'd have thought.

 

[Lance Uppercut]

View attachment 1151553

Well that settles it then.

Love that guy and that clip so much

 

[Call Me Cake]

I will say though that most oppo fans actually like our current logo for some weird reason. From all the rankings and convos I've had, they like it a lot more than we have and consider it good/middle.

 

[LB#16]

I will say though that most oppo fans actually like our current logo for some weird reason. From all the rankings and convos I've had, they like it a lot more than we have and consider it good/middle.

Especially this guy.

 

[ghostdog]

Bring back red shorts.

Bring back fat sash.

 

[ghostdog]

Would love something similar to this level of detail.

Could definitely see that kind of a Bombers typeface (or even if it was swapped for the word Essendon) looking good on hoodies/jackets, hats, scarves, bags, ect;

Don't mind this, except that it's taken and looks American. Prefer a big plane.

 

[Ati Tude]

Just not sure how that goes down on family day?

Kids will love the dog reference. Sidekick for Skeeta.

 

[eth-dog]

I will say though that most oppo fans actually like our current logo for some weird reason. From all the rankings and convos I've had, they like it a lot more than we have and consider it good/middle.

Because they're right

 

[LB#16]

Don't mind this, except that it's taken and looks American. Prefer a big plane.

FWIW, the Brisbane Bombers bid merged with the Ipwish bid to create the Brisbane Jets so that logo might actually be available. As bad as it is.

 

[ghostdog]

FWIW, the Brisbane Bombers bid merged with the Ipwish bid to create the Brisbane Jets so that logo might actually be available. As bad as it is.

It would be awesome to see an Ipswich team in the NRL. The logo can RIP though.

 

[Call Me Cake]

Wouldn't mind the plane we have, but a little more polished/modernised, and so that it's pointing upwards on an angle. Then the name of our club either on the bottom or top.

 

[GUMBLETRON]

Wouldn't mind the plane we have, but a little more polished/modernised, and so that it's pointing upwards on an angle. Then the name of our club either on the bottom or top.

 

[ghostdog]

View attachment 1153214

Clean render. Disagree about the plane pointing up, though...