- Jul 9, 2010
- 24,163
- 26,546
- AFL Club
- Fremantle
I don't think the photo on the Essendon store is the 2012 one. I might be wrong, but it seems unlikely.The jumper at the KIA promotional event was a prototype quickly put together to have something to present. The top McVeigh is wearing in that picture is the 2012 jumper.
The Kia top has some obvious changes in comparison to the 2011 one. The most obvious is the most discussed - the collar. The collar is more rounded at the bottom. It's almost like a combination of the 2011 and 2009 collar. Secondly, the sash goes into the AFL logo. The 2011 sash does not touch the AFL logo at all. Why would Adidas manufacture a jumper like that for a one off? Why have a collar for a relatively pointless photo opportunity?
I would also say the collar above is the new Adidas stock collar. Collingwood's training tops have the same collar. For reasons unknown, Collingwood have not updated their collar for 2012 for on-field guernseys. I've no idea why. It's not a deserted prototype design, it's just new.
When a new sponsor is announced, quite often a patch will be used for early promotion. The Kia logo could be sublimated. But even if not, the Kia logo is not large enough to be bigger than the Samsung logo that would've been there.
Fremantle are advertising a 2012 away jumper on their website. It's not different in design. The sponsors name has simply changed. A basic photoshop replaces the sponsor logos. A lot of clubs will do this for their websites and online stores.