Freight Train
Maccas footy aficionado
So if Russell Athletic wanted to return to the AFL, they would have to bid to become an approved manufacturer and then bid to clubs?
I think it’s a bit different in the AFL than it is in the leagues below, where you would just have to pay a (significant) licensing fee to the AFL, and then approach clubs, however probably with no limit on spots, because you then also have to pay the club’s significant amounts to supply for them. Plus, the league probably gets stuff like royalties from retail sales etc, so it’s a bit of a different circumstance.
Whereas with state leagues and below, the leagues use it as a source of income so they limit the amount of spots available to suppliers, making it a more lucrative prospect and forcing manufacturers to offer bigger sums of cash & contra to get one of the spots.