News New Jumpers For 2025

[Boyohboywowwee]

Getting close to the silly season, yet still a month to go. But you might start to see teams that are not competing start to blank out sponsors or new content gets leaked.

From what I can gather so far, the suns are getting a re brand and the crows are getting a new logo.

Add more news and whispers here

 

[Haymo_of_thor]

saints are supposedly getting a new logo, no?

 

[jumperfan]

I'm ready to be disappointed by the Gold Coast rebrand

 

[Billy ray]

I'm ready to be disappointed by the Gold Coast rebrand

We all will be

 

[Cody_]

Adidas to Collingwood

 

[Fizzler]

It’d be hard for the Suns to downgrade their home jumper with this rebrand you’d think. From memory the talk of them moving away from GC being the focus to now an S makes me think it could be part of a broader plan to appeal to their other markets outside of the Gold Coast area (Darwin and potentially North Queensland).

 

[acm21]

It’d be hard for the Suns to downgrade their home jumper with this rebrand you’d think. From memory the talk of them moving away from GC being the focus to now an S makes me think it could be part of a broader plan to appeal to their other markets outside of the Gold Coast area (Darwin and potentially North Queensland).

So going for superman vibes?

 

[Andy_B]

Are the bombers and under armour done?

 

[Munners]

Are the bombers and under armour done?

Yep, they will be going to Puma. Most of the league will be Puma or New Balance (Belgravia)

 

[acm21]

Yep, they will be going to Puma. Most of the league will be Puma or New Balance (Belgravia)

Interesting, do you know if any other clubs will be changing kit suppliers?

 

[Feraligatr]

Yep, they will be going to Puma. Most of the league will be Puma or New Balance (Belgravia)

So a bit like the 90s again when a lot of the league was Puma?

I'm not complaining, my puma player issues are quality.

 

[errant bounce]

It’d be hard for the Suns to downgrade their home jumper with this rebrand you’d think. From memory the talk of them moving away from GC being the focus to now an S makes me think it could be part of a broader plan to appeal to their other markets outside of the Gold Coast area (Darwin and potentially North Queensland).

Really? that's so shit. the big G for Giants makes sense – got a dig at them later, too – because it's so oversized and simple and brutish that it really suits the moniker.

Anyway, what's with GWS no longer being called 'GWS' in any print or comms? must be part of the style guide or whatever it is because it's clearly changed.

 

[acm21]

Really? that's so shit. the big G for Giants makes sense – got a dig at them later, too – because it's so oversized and simple and brutish that it really suits the moniker.

Anyway, what's with GWS no longer being called 'GWS' in any print or comms? must be part of the style guide or whatever it is because it's clearly changed.

I recall an article from last year, the marketing team at gws have decided that it would be beneficial for them to be using GIANTS. I assume the idea is if everyone knows them as the Giants, when people say giants it's them they think of.

Re suns, I guess it's how they do it

 

[Swooping_Magpie]

Really? that's so shit. the big G for Giants makes sense – got a dig at them later, too – because it's so oversized and simple and brutish that it really suits the moniker.

Anyway, what's with GWS no longer being called 'GWS' in any print or comms? must be part of the style guide or whatever it is because it's clearly changed.

seems they like to be reffered to as the giants in most circumstanses, and for good reason too. 'GWS' is a bit meaningless. if you weren't familiar with them, you would have no clue where they were based. at least with giants it gives them some what of an identity.

it also could be similar to what fizzler said about appealing to a broader market (canberra and maybe all of sydney/NSW). not even their logo mentions the location.

i don't understand why they weren't just called 'western sydney' from the start, although that would make it 3 teams with 'west' in their names.

 

[GoldbergsGold]

I'm ready to be disappointed by the Gold Coast rebrand

All they need is a traditional monogram like Carlton or Fitzroy had.

 

[tmpies01]

Adidas to Collingwood

Where did you hear this?!

 

[tmpies01]

Yep, they will be going to Puma. Most of the league will be Puma or New Balance (Belgravia)

This is a good move from the Bombers. Puma is quality.

 

[Supercheapgiants]

Adidas to Collingwood

A few GWS players were doing some sponsorship deals with Adidas, doubt it means anything but one can speculate

 

[lionbear]

saints are supposedly getting a new logo, no?

I tought it was in 2026 if it happens, they have only engaged resarchers and graphic designers at this stage.

 

[SC26]

https://www.adelaidenow.com.au/sport/afl/teams/adelaide/adelaide-crows-to-unveil-new-logo-in-2025-to-signal-start-of-thebarton-era/news-story/8d61f1f448c194f03720e8ea4d9722b2

Alongside new logo, apparently Crows are "weighing up subtle tweaks to its home jumper."
Navy cuffs please.


Also Chery now has a 2D logo which should make Saints jumpers look bit cleaner.

 

[lionbear]

Very big Long shot, but I thought the best move for Gold Coast is to rebrand as the Gold Coast Sharks and bring the association with Southport to the forefront a lot more, its the best way for the club to get its own independence from the AFL over time.

 

[BigChippa52]

Very big Long shot, but I thought the best move for Gold Coast is to rebrand as the Gold Coast Sharks and bring the association with Southport to the forefront a lot more, its the best way for the club to get its own independence from the AFL over time.

said it before and will say it again Southport should have been the AFL gold coast team

 

[Cody_]

Where did you hear this?!

Know a few people, hearing Collingwood not happy with nike, especially with the gold badge debacle earlier this season, not sure how long to go on the contract for nike but the name adidas was mentioned. Guess time will tell…

 

[tmpies01]

Know a few people, hearing Collingwood not happy with nike, especially with the gold badge debacle earlier this season, not sure how long to go on the contract for nike but the name adidas was mentioned. Guess time will tell…

Not surprising at all, they have been dreadful since the start.

I originally thought the contract was four years (which would end this year) but have heard it’s until 2027/2028 and difficult for the Pies to back out due to how expensive the deal is.

Hope you’re correct on this, can’t wait to see the back of Nike!

 

[MadMundy]

Fremantle will be replacing Programmed on their jumper with DP World next year and on this year's AFLW jumpers.