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Siphoning these things off to other groups happens a lot in England and the US once you drop out of the top divisions and leagues. Western Sydney Wanderers in the A-League have a deal where a third party organises the teamwear. the Wanderers wear Adidas but they're not sponsored by them at all.

The middleman makes the money by running the shop.

It's a bit different to the system now where Belgravia make the apparel but put on a New Balance logo. what do Belgravia get out of it? genuinely curious. do they make the money from the collar sponsor? and even more curious... why do New Balance want to get involved? they're not in a prominent spot and the only place their logo sits is on shorts and coach's polos.

Surely Delaware North are going to struggle. they don't produce clothing. it's not like there's 15 manufacturers all trotting out teamwear like in the round ball game.

Are Collingwood going to ship off the jumper to a seller and provider who will get it manufactured by someone else, this someone else shopping around a ghost 'apparel sponsor?' you're dealing with about five different entities here. not sure how that'll slow or improve quantity issues.

Would love to know what the go is.
 

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