News New Saints' Logo

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Club getting roasted on socials, especially about the "extensive consultation" line.

If they've screwed with it too much, I might have to run for the board myself to put a halt to this garbage
 
Is there a reason they used KFC instead of Kilda?
St.K = St Kilda
FC = Football Club
I assume you got that obviously, and the question is why they went with the initials over the name? If so, I reckon it was to distinguish from other St Kilda sports clubs at the time. Obviously being the only professional sporting comp that grew from a suburban Melbourne comp to the national comp, nowadays St Kilda in the AFL are the first club from the suburb that just about anyone would think of. At the time they first introduced the crest though, whenever that was, it was probably more important to denote that it was for the football club than it would be now. I’d say nowadays they wouldn’t need to do that anymore other than to uphold tradition, so perhaps there’s a chance that they do change it to say St. Kilda.
 
St.K = St Kilda
FC = Football Club
I assume you got that obviously, and the question is why they went with the initials over the name? If so, I reckon it was to distinguish from other St Kilda sports clubs at the time. Obviously being the only professional sporting comp that grew from a suburban Melbourne comp to the national comp, nowadays St Kilda in the AFL are the first club from the suburb that just about anyone would think of. At the time they first introduced the crest though, whenever that was, it was probably more important to denote that it was for the football club than it would be now. I’d say nowadays they wouldn’t need to do that anymore other than to uphold tradition, so perhaps there’s a chance that they do change it to say St. Kilda.
Na purely fans of chicken i reckon
 

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It's the SFgiant one which is kept the same but dragged into the digital age or it's Bad. No in-between.

Yep. There really aren't too many untouchable type logos in the AFL IMO, but the St Kilda one just needs to be exactly what SFGiant did.
 
St.Kilda should follow the Geelong method of two logos, a historical logo which keeps the traditions going, and a secondary logo which can be used on all promotions. Don't destroy the links to the past, use them as motivation for the future.
 
My best guess is that it will be something like this, using the font as shown below (my best match is Brachial from matching images).

F.C. could well be in the upper section or left off, as well as the 1873.


images (11) (1).png

IMG_4971.jpeg

Screenshot_20241021_152751_Chrome.jpg
 
My best guess is that it will be something like this, using the font as shown below (my best match is Brachial from matching images).

F.C. could well be in the upper section or left off, as well as the 1873.


View attachment 2148752

View attachment 2148756

View attachment 2148753
These fonts had better not have anything to do with the official new logo otherwise I'll be disgusted. Moving from the timeless Futura to something akin to early 1980 low budget Sci-Fi would be up there with other classic St Kilda moves such as appointing Trout as our list manager, moving to Seaford, and extending Alan Richardson's contract. I don't see how you could modernise something so timeless without fatally dating it. Hoping to be wrong, preparing to be right.
 

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