That’s due to them being on the bottom of the ladder and the nature of being rewarded for finishing higher. It’s not a measure specifically targeting North. If they were in the top 4, they would be getting FTA.
This new proposed agreement is on the basis of the ongoing complete removal of FTA games in two footy crazy states for those home teams.
Imagine if the powers to be simply decided no Vic games would be available on FTA in Vic, it would simply never happen.
North don’t get games on FTA because they don’t have enough supporters. Same reason you don’t see GWS and Gold Coast that often either. Channel 7 would prefer to broadcast the highest profile and well supported clubs because that is what people want to watch.
No lecture from misty eyed North supporters about inventing Friday Night Football before the Carey Curse required.