http://sixtyminutes.ninemsn.com.au/article.aspx?id=7962930
http://sixtyminutes.ninemsn.com.au/article.aspx?id=7962930
"Aussie Rules" is the little sport that could. Next weekend, the AFL Grand Final will be beamed into 170 countries, including, for the first time, China.
Not bad going for a mongrel game born in the back streets of working class Melbourne 150 years ago.
Today, the AFL is a multi-billion-dollar business with a seemingly unlimited cheque book and plenty of cheek.
It's even been poaching stars from its great rival, Rugby League. And that's just the start of it.
Now the sport's execs are looking off shore. They're taking the 'Australian Game' to the world and they're bringing a little bit of the world back home with them.
http://sixtyminutes.ninemsn.com.au/article.aspx?id=7962930