THE AFL has pounced on a free shot to woo 200,000 potential fans on the doorstep of their new battlefield after the NRL turned down the same opportunity.
Greater Western Sydney coach Kevin Sheedy will press the flesh en masse at next weekend's mega V8 Supercars grand finale.
Source - Daily Telegraph
I'm not a big motor racing fan; but with a substantial number of sports fans there, and I would guess many of them would have heard of GWS but wouldn't yet know a lot about the new team - it's a good opportunity to get the GWS name out there.
The team won't be playing for a couple of years yet, but it's a chance to build brand awareness and show that GWS is serious about becoming a part of the sporting scene in West Sydney.
Good idea by the GWS people to do this. As the team gets closer to becoming a reality over the next couple of years, hopefully this will be a regular thing. Particularly for the December 2011 race, hopefully we can sell some 2012 memberships.