Yeah, the people of China and the US will be glued to the screens. same with Russians. And across the Middle East they'll be riveted. The Brazilians also are champing at the bit.
Union is very much a minority sport even in the countries where it is 'big'.
NZ is the only country on Earth where union is the number one footy code.
Union's a monster sport when compared to Aussie Rules I guess.