I don’t think I’ve ever seen an AFL president being as influential as Richard Pratt. A high success, high influence billionaire businessman, who is turning the Blues finances around at an amazing rate. It was just perfect timing. The Blues have acquired themselves a brilliant young list thanks to Hughes clever list management, have a sensational coaching team, and now billionaire backing. His positive influence has permeated throughout the Club. The Blues massive supporter base has returned, sponsorship dollars gaining momentum, and top executives clammer to be part of this inevitable wave of success at the Carlton Football Club. Pratt decided to employ the Pies CEO, Swann, because he wanted to. Eddie is small league compared to Pratt. While everyone wants to be part of the Carlton success story, by contrast at Collingwood the exodus has begun, as the Pies future is looking bleak because of lazy list management, and the depressing Malthouse-Buckley angry culture. Interesting comparing the influence of these 2 presidents. Eddie’s prominent media career, means that he is a extremely well known “public face”, but falls way short compared to Pratt in terms of business success, financial power and influence.