Opinion The Shield and Ribbon: Updating the Sacred

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I wasn't nervous about our 'rebrand' until I had a look back at how awful just about every other club redesign has been in recent memory. Something about modern design just doesn't seem to 'fit' with footy. Maybe because I have a background in graphic design I'm just easily triggered, but I just hope we don't go full Deadpool & Wolverine like this mob

View attachment 2165684
Hang on a moment…not sure if serious or not.
Is this really the new Suns logo?
Speaking as a graphic designer in my previous life pre -Aus, it’s hideous.
Although, they didn’t have much to work with.

I’m praying they haven’t f….d with ours too much.
 

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High hopes now for the new logo, sounds like it will be something quiet new and exciting.

Last logo design post until I see the new one.
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I like these, although I doubt Saints fans will accept the additions to the sides.

I definitely prefer the lower one with the more classic font, but feel like it must be uncontested with less spacing between letters for me to truly accept it. Best version so far though. One of the things I love about the Futura font are the shap angles on the tops of the A's and so on, this is one of the reasons I can't tolerate other fonts being used. I guess I'm going to have to get over it but my God it would look great if they did do that.
 
I think the Suns rebrand looks like a 1970s TV station logo. I like it, but it's hardly modern.


It would look awesome on the arms of a pair of Porsche Carrera style sunnies from the 80s too.
 
Hang on a moment…not sure if serious or not.
Is this really the new Suns logo?
Speaking as a graphic designer in my previous life pre -Aus, it’s hideous.
Although, they didn’t have much to work with.

I’m praying they haven’t f….d with ours too much.


The old Suns logo had just started to look retro so kind of ironically cool again.
 
I think it’s this exact reason why we shouldn't be changing the shield. No other club can boast their logo as being truly part of their heritage. There is so little chance for true tradition these days I think we should do everything we can to maintain the greatest and most iconic logo/crest in the the entire competition.
Yeah
I think Carlton look good because they have those classic letters unchanged ..
Essendon and Hawthorn look cheap and nasty

I think it can be refined.

Saying this, I seem to remember a broad horizontal red band that sat atop (or below) the traditional shield with the Capitals St K.F.C. (The lil t sits up) that I relate to. Was that a ‘70s or ‘80s thing. So I’m in favour of conservative heritage etc. but not against additional logos that offer the club another way to flog the name. Maybe they can go on the back? Or on shorts . Although sponsor stuff is also a consideration and I don’t like the look of NRL shirts plastered with logos everywhere
 

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Marketing focus groups strike again 😞

Just an assumption, I think it's the logical step to make if we're bothering to change it at all. I think the latin goes, and if that happens then it's more likely that the ribbon goes too, rather than finding something else to put in it. Might still have something like the 150th logo which I wouldn't mind, or the ribbon might still exist in SOME use cases but not in the default logo. But removing that element completely means the shield can be larger and clearer in more formats.
 
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Opinion The Shield and Ribbon: Updating the Sacred

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