MaddAdam
Cancelled
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Bay 13: Vintage Bay
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North Melbourne - North 2012 Player Sponsor
North Melbourne - North 2011 Player Sponsor
North Melbourne - North 2010 Player Sponsor
North Melbourne - North 2009 Player Sponsor
I'll be very generous and say that's a glib and not bizzare analysis / response to the question.
I think your saying Eddie had Machiavellian powers of manipulation which made Collingwood a powerhouse. In which case we'll soon expect Brayshaw to turn North into a behemoth of its own.
I'm saying Eddie recognised that he needed to marry the latent supporter base to tools with which to maximise revenue.
Having a load of people willing to turn up to games etc doesn't guarantee financial success: as I said, you were financially moribund for much the 80s and 90s.
Eddie saw that by getting as much exposure as possible he could effectively "monetise" the latent support base into increased sponsorships etc.
This is why he went and lobbied the AFL and proposed a deal to them: give us more exposure and we'll push up your revenues overall and thus by definition your own personal pay packets, the KPIs being linked to these.
I'm not making this up and I'm not having a go at Coillingwood. Eddie did very well for his club.
But it cannot be denied there's been a massive distortion of the comp as a result of those and associated policies.
Tell me, if you disagree with my analysis, did Collingwood suddenly develop an interest in playing as many Friday nights as possible all of a sudden in the late 90s and early 00s?