2011 NMFC Membership Tally

[grimface_87]

2011 03/05/11: 27,156
2010 03/05/11: 27,058
2009 01/05/11: 28,762

 

[SweetLeftFoot]

2011 03/05/11: 27,156
2010 03/05/11: 27,058
2009 01/05/11: 28,762

First four games and bye killed us, otherwise would have been well head of last year and closing on 2009. Bah.

 

[KangaMatt]

I still think a couple more wins in the next few weeks and the 3 game membership options becomes a viable option for the thousands of fence sitters not on board this year.

Winning makes all the difference to these people and the membership value will still be there in a few weeks time. 30k still not out of the question!

 

[gokangas]

30k would be a great result. We can do it!

 

[DarkPhoenix]

Club needs to start pushing the 3 game membership down the throats of fence sitters.
Ive mentioned it to a few North Supporters I know and the general reaction is "we have a 3 game membership???"

 

[Limerick]

Club needs to start pushing the 3 game membership down the throats of fence sitters.
Ive mentioned it to a few North Supporters I know and the general reaction is "we have a 3 game membership???"

The difficulty for the Club is identifying the fence sitters if they haven't been members over the past few years. A suggestion - if you know someone who might buy a 3 gamer if contacted pass their details (Name & Address) onto the Club if you believe that they would buy if contacted..

 

[KangaMatt]

The difficulty for the Club is identifying the fence sitters if they haven't been members over the past few years. A suggestion - if you know someone who might buy a 3 gamer if contacted pass their details (Name & Address) onto the Club if you believe that they would buy if contacted..

As is the case in most years there is always a few thousand people that for whatever reason don't renew their membership. I'm not sure what the number is this year and I'm certain the club is already on to it, but surely these are our targets for the remaining 6 or so weeks of the membership campaign, to get as many of these as we can to get a 3 game membership. After all, the club already has these people's details as past members.

Again a few more wins in the coming weeks will also help.

 

[Limerick]

As is the case in most years there is always a few thousand people that for whatever reason don't renew their membership. I'm not sure what the number is this year and I'm certain the club is already on to it, but surely these are our targets for the remaining 6 or so weeks of the membership campaign, to get as many of these as we can to get a 3 game membership. After all, the club already has these people's details as past members.

Again a few more wins in the coming weeks will also help.

The Club is contacting these people by mail and phone but with limited success. Its the supporters that aren't on the members database, that may consider a 3 game membership, that we need to identify and make contact with. We are on target to match last years unofficial total as our AFL total but it would be great to get over the 30k barrier.

 

[Mr Reliable]

The Club is contacting these people by mail and phone but with limited success. Its the supporters that aren't on the members database, that may consider a 3 game membership, that we need to identify and make contact with. We are on target to match last years unofficial total as our AFL total but it would be great to get over the 30k barrier.

Is the primary objection a financial one, Lim?

As we've discussed before, we should be monitoring the queues for general admission at Etihad and giving a would be ticket purchaser in North gear a membership options pamphlet and a friendly smile.

 

[trevagreene]

27,213

 

[Limerick]

Is there primary objection a financial one, Lim?

As we've discussed before, we should be monitoring the queues for general admission at Etihad and giving a would be ticket purchaser in North gear a membership options pamphlet and a friendly smile.

Its a mixture of (i) kids now play sport on weekends, (ii) employment change, (iii) moving interstate/overseas, (iv) no longer following NMFC/AFL, (v) old age/death etc.

A membership is a discretionery purchase for many (hard for us passionate BFs to comprehend) and this particularly applies to all melbourne based Clubs. The average churn for melbourne clubs is up around 20% i.e. for us we need to find 6,000 new members each year to just maintain the status quo. Some of these "new" members will be churns from years past returning to the fold. The Bulldogs have on their site that they have 8k missing members.

 

[Mr Reliable]

Its a mixture of (i) kids now play sport on weekends, (ii) employment change, (iii) moving interstate/overseas, (iv) no longer following NMFC/AFL, (v) old age/death etc.

A membership is a discretionery purchase for many (hard for us passionate BFs to comprehend) and this particularly applies to all melbourne based Clubs. The average churn for melbourne clubs is up around 20% i.e. for us we need to find 6,000 new members each year to just maintain the status quo. Some of these "new" members will be churns from years past returning to the fold. The Bulldogs have on their site that they have 8k missing members.

Fantastic stuff. Thanks.

 

[Hunters Host #3]

Its a mixture of (i) kids now play sport on weekends, (ii) employment change, (iii) moving interstate/overseas, (iv) no longer following NMFC/AFL, (v) old age/death etc.

Interesting.

Thanks Limerick.

 

[DarkPhoenix]

Kind of a morbid question Limerick but...

North is often thought of by the general public as a club supported by alot of Older people. Does your point (v) regarding death impact us to a large extent(comparative to other clubs) or is it a very minor factor?

 

[ThePezDispenser]

Really? I was under the impression we had a large amount of younger supporters due to the successful Carey Era.

 

[DarkPhoenix]

General opinion seems to be were full of really young kids and older people, its a plausable theory, and I remember some people hypothesising it may be one reason our crowds suffer (lack of middle age supporters who are more likely to rock up, those that jumped on in the carey era will be at uni or entering the workforce around 2011).

I have no idea if its actually correct, the idea that the general public sees us that way is what the question is based on.

Would actually love to see the breakdown of member age ranges compared to other clubs (although this isnt a 100% fool proof method of quantifying supporter levels in each age ranges due to only sampling those who buy memberships you ignore those who dont which are likely to be the ones who dont go to the footy).

 

[Contra Mundum]

General opinion seems to be were full of really young kids and older people, its a plausable theory, and I remember some people hypothesising it may be one reason our crowds suffer (lack of middle age supporters who are more likely to rock up, those that jumped on in the carey era will be at uni or entering the workforce around 2011).

I have no idea if its actually correct, the idea that the general public sees us that way is what the question is based on.

Would actually love to see the breakdown of member age ranges compared to other clubs (although this isnt a 100% fool proof method of quantifying supporter levels in each age ranges due to only sampling those who buy memberships you ignore those who dont which are likely to be the ones who dont go to the footy).

I wish we could distill the passion of the fanatical old grannies who support us. They are hard as a Cats head!

 

[Limerick]

Kind of a morbid question Limerick but...

North is often thought of by the general public as a club supported by alot of Older people. Does your point (v) regarding death impact us to a large extent(comparative to other clubs) or is it a very minor factor?

Don't believe that this group is any more significant for North than other Clubs. Also suspect that the reasons I quoted above would be consistent across most clubs.

The mid 20s to early 40s would be the area where other issues are most likely to hit - marriage, kids, mortgage, divorce, move in employment.

We simply must get our base supporter numbers up i.e. continually get more new supporters than churns then hold them. The new membership team is onto this but it will take some years.

 

[DarkPhoenix]

Thanks Limerick makes sense.

 

[trevagreene]

27,230

 

[trevagreene]

27,307

 

[TennisPlayerAndy]

27,307

We seem to be averaging about 60-70 a day. Here is to hoping we hit 30k around mid June.

A good performance this week could see a better outcome.

 

[The OBSTacle]

Don't believe that this group is any more significant for North than other Clubs. Also suspect that the reasons I quoted above would be consistent across most clubs.

The mid 20s to early 40s would be the area where other issues are most likely to hit - marriage, kids, mortgage, divorce, move in employment.

We simply must get our base supporter numbers up i.e. continually get more new supporters than churns then hold them. The new membership team is onto this but it will take some years.

I'm sure the elder North fans attempted to instill "Northism" in younger fans, it's just that IMO 20 somethings across the board have moved away from the game.

In fact, I reckon new migrants are tracking favorably in comparison to generational supporters, which is why we need to address our lack of exposure.

The number of "fooolly sick!" supporters following Collingwood cannot be denied. How did these people come to support Collingwood? Do they all have a front runner mentality or was it because of Collingwoods lopsided exposure?

I'll bet on the exposure.

 

[CharlieMortdecai]

The number of "fooolly sick!" supporters following Collingwood cannot be denied. How did these people come to support Collingwood? Do they all have a front runner mentality or was it because of Collingwoods lopsided exposure?

I'll bet on the exposure.

I think these things just reach a critical mass. When I spent a bit of time in Melbourne a few years ago I was amazed by the sheer quantity of Collingwood supporters. It felt like 90% of my workplace, and when they played on a Friday night their supporters were just frigging everywhere. Every **** who didn't really follow the footy except to be social and have something to talk about was a Pies fan. (Previously I thought these types were Bombers).

Anyway in that environment if you're a new Australian in any sort of work or social environment who are you going to adopt? Especially if you get 3 or 4 diehard Pies fans talking them up, telling you who the players are, explaining the intricacies of the game in terms of Swan, or Cloke, or Thomas.

All the more reason for us to jump on the bandwagon of new migrants. Sudanese is an obvious place to start, and no we don't have to promote Majak to do that. Give them a membership, get them down the club yada yada.

 

[Event Horizon]

When Collingwood won the GF I was amazed at the amount of Facebook messages from my "friends" that were apparently celebrating. 90% of these people I never knew to be interested in any sport, let alone Collingwood.

I still think that front runner mentality has at least as much to do with it, if not more. Exposure would never convince a person who isn't interested in supporting a club that everyone else supports.