2012 Membership Tally

[AM]

It would be interesting to compare total money earned from all types of memberships for each club. That would give a true reflection of member support.

Not something clubs would readily reveal, but agree a much better guide.

 

[azza29]

Membership isn't a count of passionate supporters. Otherwise we'd just count anyone that buys a ticket. Why does a 3 game ticket holder count, but not a person that buys single tickets to 3 games?

Attendance is probably a better indication of club support than membership. But I think you'd find the two are fairly closely aligned, with some exceptions. Same for membership numbers and revenue - there would be a few differences but otherwise largely the same result.

 

[Eastern Rangers]

Attendance is probably a better indication of club support than membership. But I think you'd find the two are fairly closely aligned, with some exceptions. Same for membership numbers and revenue - there would be a few differences but otherwise largely the same result.

Like in 2008, 09, 10 when Westcoast members didn't turn up and you still struggled to get a ticket without going through the resale program (that ticket members don't use).

 

[Hornberger]

As of 8/1

Club                Members
Collingwood          49,334 
West Coast           41,691
Hawthorn             40,800
Essendon             30,000 
Richmond             26,039
Geelong              23,800
Carlton              23,187
Melbourne            20,623
Western Bulldogs     18,229
North Melbourne      17,035
Port Adelaide        15,217
St Kilda             14,390
Sydney               12,200
Brisbane             11,202
Gold Coast            8,138
GWS                   3,749
Adelaide              1,250*
Fremantle               N/A

*New Members

 

[greatgatsby]

As of 8/1

Club                Members
Collingwood          49,334 
West Coast           41,691
Hawthorn             40,800
Essendon             30,000 
Richmond             26,039
Geelong              23,800
Carlton              23,187
Melbourne            20,623
Western Bulldogs     18,229
North Melbourne      17,035
Port Adelaide        15,217
St Kilda             14,390
Sydney               12,200
Brisbane             11,202
Gold Coast            8,138
GWS                   3,749
Adelaide              1,250*
Fremantle               N/A

*New Members

Hey Hornberger, what's your source for these? And are Adelaide and Freo less transparent about their numbers?

 

[Hornberger]

Hey Hornberger, what's your source for these? And are Adelaide and Freo less transparent about their numbers?

Tallies on Club Websites and media reports.

 

[gaelictiogar]

It has seemed to drag into the first month of Footy too. If I recall correctly, Carlton was well behind Richmond until round 3-4 last year

The reality is they remained several thousand behind Richmond all season but Richmond had over 7,000 uncounted memberships.....as did Essendon I believe though I stand to be corrected. A system counting all membership sales will expose this reality.

There IS a problem with Carlton and memberships. Collingwood have been at maximal strength the past 2 years so can be expected to be huge but if all memberships are counted Carlton are significantly behind essendona and Richmond and shouldn't be given ladder position and expectation.

That a considerable part of the ESS/RICH membership revenue has not been counted by the AFL does not man it disappears. Carlton have to do something about this. The support is there but is not being fully tapped for membership dollars. I think that Collingwood, Essendon and Richmond were the three most successful last season in terms of raising membership dollars and there is no doubt carlton, given expectation and ladder performance should be in that group.

 

[Hornet]

Membership isn't a count of passionate supporters. Otherwise we'd just count anyone that buys a ticket. Why does a 3 game ticket holder count, but not a person that buys single tickets to 3 games?

Good point...

I have a non-member mate that comes along to half a dozen games per season due to work commitments. He came along to Adelaide for the Port game last year and we used to be social club members back in the Princes Park days.

...but according to membership figures he's not as passionate as some from other clubs that count cats and dogs?

 

[telsor]

Good point...

I have a non-member mate that comes along to half a dozen games per season due to work commitments. He came along to Adelaide for the Port game last year and we used to be social club members back in the Princes Park days.

...but according to membership figures he's not as passionate as some from other clubs that count cats and dogs?

My brother has been living in Perth for the past few years and working on the mines. Suffice to say, he hasn't seen many Richmond games live in a while, but I know when I get an SMS during the 4th Qtr, it'll be him wanting the score.

I'm sure all clubs have plenty of examples like that, which is why people complaining about Richmond's non ticketed members and saying they don't count annoy me. These people paid money to support the club, and got practically nothing in return....Surely that's more passionate than a lot who do count as members.

 

[liam_13]

As of 8/1

Club                Members
Western Bulldogs     18,229
North Melbourne      17,035
Port Adelaide        15,217
St Kilda             14,390
Sydney               12,200
Brisbane             11,202
Gold Coast            8,138
GWS                   3,749

*New Members

For North, this is a very good result so far.

In front of 4 established clubs, 2 others, and not an extreme amount behind the Doggies.

If the tallies end up similar to these we'll have progressed from absolute bottom of the pack to bottom end of the pack. Which is good.

 

[Jobe Watson]

Essendon were up to 31,148 as of the 6/1.

Source.

 

[The_Wookie]

The reality is they remained several thousand behind Richmond all season but Richmond had over 7,000 uncounted memberships.....as did Essendon I believe though I stand to be corrected. A system counting all membership sales will expose this reality.

There IS a problem with Carlton and memberships. Collingwood have been at maximal strength the past 2 years so can be expected to be huge but if all memberships are counted Carlton are significantly behind essendona and Richmond and shouldn't be given ladder position and expectation.

That a considerable part of the ESS/RICH membership revenue has not been counted by the AFL does not man it disappears. Carlton have to do something about this. The support is there but is not being fully tapped for membership dollars. I think that Collingwood, Essendon and Richmond were the three most successful last season in terms of raising membership dollars and there is no doubt carlton, given expectation and ladder performance should be in that group.

The AFL have made a clear distinction between access and non access memberships in the past. Evidently some clubs count anyone they give a friggin hat to as a member. Carltons reported figure on its site matched exactly with the AFL audited figure so I assume that Carlton dont count non access members either.

Finally, the revenue still counts, just the overly inflated numbers dont. From the financial reporting thread:

Membership Revenue

Collingwood - $16,419,687 (does NOT include gate reciepts)
Geelong - $12,121,444 (inc. gate receipts)
Richmond - $11,992,714 (inc. gate reciepts)
Hawthorn - $11,705,117 (inc. gate reciepts)
Carlton - $11,617,793 (inc. gate reciepts)
Essendon - $10,363,690 (inc. gate reciepts)
Melbourne - $9,727,844 (inc. gate reciepts)
Brisbane - $6,918,708 (inc. gate reciepts)
Western Bulldogs - $6,712,710 (inc. gate reciepts)
North Melbourne - $5,745,872 (inc. gate reciepts)
Port Adelaide - Not Specified

 

[theflea]

The AFL have made a clear distinction between access and non access memberships in the past. Evidently some clubs count anyone they give a friggin hat to as a member. Carltons reported figure on its site matched exactly with the AFL audited figure so I assume that Carlton dont count non access members either.

Finally, the revenue still counts, just the overly inflated numbers dont. From the financial reporting thread:

Membership Revenue

Collingwood - $16,419,687 (does NOT include gate reciepts)
Geelong - $12,121,444 (inc. gate receipts)
Richmond - $11,992,714 (inc. gate reciepts)
Hawthorn - $11,705,117 (inc. gate reciepts)
Carlton - $11,617,793 (inc. gate reciepts)
Essendon - $10,363,690 (inc. gate reciepts)
Melbourne - $9,727,844 (inc. gate reciepts)
Brisbane - $6,918,708 (inc. gate reciepts)
Western Bulldogs - $6,712,710 (inc. gate reciepts)
North Melbourne - $5,745,872 (inc. gate reciepts)
Port Adelaide - Not Specified

hey wookie. or is it that the blues have no junior members/non access members or they cobble it together with some games?( i know plenty of blues junior members u/6). isnt it a bit odd that the blues have exactly the same numbers? also i read somewhere that these types of membership counting systems are changing in 2012.

just asking.

 

[HyperAgressiveDonk]

The AFL have made a clear distinction between access and non access memberships in the past. Evidently some clubs count anyone they give a friggin hat to as a member. Carltons reported figure on its site matched exactly with the AFL audited figure so I assume that Carlton dont count non access members either.

Finally, the revenue still counts, just the overly inflated numbers dont. From the financial reporting thread:

Membership Revenue

Collingwood - $16,419,687 (does NOT include gate reciepts)
Geelong - $12,121,444 (inc. gate receipts)
Richmond - $11,992,714 (inc. gate reciepts)
Hawthorn - $11,705,117 (inc. gate reciepts)
Carlton - $11,617,793 (inc. gate reciepts)
Essendon - $10,363,690 (inc. gate reciepts)
Melbourne - $9,727,844 (inc. gate reciepts)
Brisbane - $6,918,708 (inc. gate reciepts)
Western Bulldogs - $6,712,710 (inc. gate reciepts)
North Melbourne - $5,745,872 (inc. gate reciepts)
Port Adelaide - Not Specified

The new big 4 ^^

Collingwood
Geelong
Richmond
Hawthorn

 

[Nick Lions]

I realise they have been on top for a while now, but you have to admire the fact a regional club in Geelong, can bring in the second highest revenue amount, behind only Collingwood. Says a lot for their administration and marketing. Brisbane struggle with or without success. Also have to admire the fact that, despite being poor on field for the last few years, Richmond have such high revenue figures. Definitely a loyal supporter base at Tigerland. Carlton surprises me though, especially for a big 4 club. Just goes to show Victorians really do embrace Australian Rules.

 

[The Smaller Warrior]

For North, this is a very good result so far.

In front of 4 established clubs, 2 others, and not an extreme amount behind the Doggies.

If the tallies end up similar to these we'll have progressed from absolute bottom of the pack to bottom end of the pack. Which is good.

Just remember that Port haven't updated their membership numbers for 18 Days .

 

[Prudster]

I realise they have been on top for a while now, but you have to admire the fact a regional club in Geelong, can bring in the second highest revenue amount, behind only Collingwood. Says a lot for their administration and marketing. Brisbane struggle with or without success. Also have to admire the fact that, despite being poor on field for the last few years, Richmond have such high revenue figures. Definitely a loyal supporter base at Tigerland. Carlton surprises me though, especially for a big 4 club. Just goes to show Victorians really do embrace Australian Rules.

While Geelong's is a great feat, you have to consider the fact that gate receipts are included. If i am not wrong, Geelong pocket a higher proportion of gate receipts from Kardinia than clubs do from the MCG or Etihad. Also, being that it is sold out like every time they play there, they can charge more for tickets than other stadiums (not sure if they actually do). They may also have limitations on the number of reserve seats they can sell, given that Kardinia has less seating, also meaning they can sell memberships for more. I would also expect that they, along with other clubs, have included finals. Having said all that, a fantastic effort, but there are things to keep in mind.

 

[samthemanlonergan]

Whats going on with St Kilda?

 

[Stewies Power]

We should see a lot more clubs updating their tallies tomorrow as it's the start of the new week and 9 days since NYE and people are sstarting to return to work.

 

[gaelictiogar]

The AFL have made a clear distinction between access and non access memberships in the past. Evidently some clubs count anyone they give a friggin hat to as a member. Carltons reported figure on its site matched exactly with the AFL audited figure so I assume that Carlton dont count non access members either.

Finally, the revenue still counts, just the overly inflated numbers dont. From the financial reporting thread:

Membership Revenue

Collingwood - $16,419,687 (does NOT include gate reciepts)
Geelong - $12,121,444 (inc. gate receipts)
Richmond - $11,992,714 (inc. gate reciepts)
Hawthorn - $11,705,117 (inc. gate reciepts)
Carlton - $11,617,793 (inc. gate reciepts)
Essendon - $10,363,690 (inc. gate reciepts)
Melbourne - $9,727,844 (inc. gate reciepts)
Brisbane - $6,918,708 (inc. gate reciepts)
Western Bulldogs - $6,712,710 (inc. gate reciepts)
North Melbourne - $5,745,872 (inc. gate reciepts)
Port Adelaide - Not Specified

Interesting stats Wookie.

I an not, honestly not, bagging Carlton in saying there is a problem.

Taking into account expectation of success and ladder position over the past couple of years Carlton should not be 5th in membership revenue. A well functioning Carlton marketing machine in the circumstances should be 2nd to Collingwood. That is my point. In the circumstances Carlton are in I would expect both Richmond and Essendon to do likewise. Carlton shoud have had more membership income than Richmond ( basementing year on year ) and Hawthorn ( cheapest average memberships ) last year.

Not bagging in all honesty. I'm actually surprised we had higher income than you last year given onfield realities.

 

[HARKER]

Taking into account expectation of success and ladder position over the past couple of years Carlton should not be 5th in membership revenue. A well functioning Carlton marketing machine in the circumstances should be 2nd to Collingwood. That is my point. In the circumstances Carlton are in I would expect both Richmond and Essendon to do likewise. Carlton shoud have had more membership income than Richmond ( basementing year on year ) and Hawthorn ( cheapest average memberships ) last year.

Not bagging in all honesty. I'm actually surprised we had higher income than you last year given onfield realities.

Pretty close to right but I'd think Essendon to still be in front of us.
Our marketing department has been somewhat bolstered in the last 6 months, so we'll see what that wrings out.

I'm very surprised for Richmonds Membership Revenue to have been higher than Carltons, if it was indeed the case.
On face value it looks as though our marriage with Etihad is hurting a lot.

 

[BlueDW]

The new big 4 ^^

Collingwood
Geelong
Richmond
Hawthorn

Maybe youre right, then again perhaps you should measure that by actual attendance at games, until Cats and Dogs are allowed to attend matches, your attendance numbers will always be below ours!

Go Blues

 

[HyperAgressiveDonk]

Maybe youre right, then again perhaps you should measure that by actual attendance at games, until Cats and Dogs are allowed to attend matches, your attendance numbers will always be below ours!

Go Blues

We don't even have pet memberships. Try again.

 

[BlueDW]

We don't even have pet memberships. Try again.

Fair enuff, well obviously your members dont vote with their feet then...surely with 50000 members your club (given the BIG 4 status, whatever that means), your attendance figures are bigger than Carltons??

 

[HyperAgressiveDonk]

Fair enuff, well obviously your members dont vote with their feet then...surely with 50000 members your club (given the BIG 4 status, whatever that means), your attendance figures are bigger than Carltons??

A compromised draw, 4 games at a 20k capicity stadium in Tasmania, and the AFL refusing to give us blockbusters would all play a part.