Play Nice 2024 AFL TV Ratings

[The_Wookie]

Internal trials starting this weekend.

Will be keeping the ratings thread separate to the attendance thread this year.


Notes

Oztam have now moved completely to VOZ. At present this means no Fox or Kayo streams seem to be appearing on the oztam lists. Reach is now the focus of the Oztam reporting although an average for Linear is still being reported.

* NOTE: NEW METRICS AND REPORTS *​

• Total TV Overnight Top 30 and Consolidated 7 Top 30 reach is calculated using cumulative unique audiences watching 1 min of broadcast TV and 15 sec of BVOD.
• Total TV National audience is calculated using the audience average for the program as time-coded by the Network across 5CM and all regional markets nationally watching on broadcast TV.
• BVOD national audience is calculated using the total number of minutes watched (multiplied by co-viewing factor) divided by the length of the program.

Will attempt to get as much data as possible, but Oztam not making it easy any more.

 

[The_Wookie]

Australian Football reported a total of 109 broadcast fixtures on Foxfooty- not individual matches – in Sevens free to air VOZ data at 60.929m with an average rating of 559,000 per match. AFL matches contributed 102 broadcasts with total viewing of 59 million. Womens football contributed 6 matches for 1.189m at an average of 198,000.

Many matches were not rated by VOZ, particularly womens matches and single market broadcasts.


Foxfooty reported 165 matches with 41.474m viewers at an average of 251,000 per match. AFL matches made up 164 of these with an average of 253,000 per match. A further 2.33m watched 14 AFL matches on Foxsports 503 at an average of 166,000 per match, for a total of 179 matches at 43.807m with a 245,000 average audience.

About a quarter of the AFL season was unrated by Oztams streaming service.


Fox Group did release some data two weeks before finals that showed an AFL match average across set top box and streaming of 397,000 per game.

Martin Medcraf, Foxtel Media sport sales and partnerships director to Mediaweek: “ The AFL 2024 season has seen an increase of 33% on 2023, with an average audience of 397,000. Last Sunday’s Fremantle vs Port Adelaide game led the season with an average audience of 710,000 across Kantar STB and streaming VPM, closely followed by the Carlton vs St Kilda game at 685,000.”

Foxtel Group has announced that the 2024 Toyota AFL Premiership Season is the most watched of all time across its platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports. It is the third consecutive year of viewership growth. the 2024 season recorded nine of the top 10 most-watched regular season rounds of all time across the Foxtel Group.

Fremantle v Port Adelaide and Carlton v St Kilda in round 24 were the most watched regular season games in 2024 and of all time across Foxtel Group as audiences flocked to our platforms to see which teams would make the final eight in 2024. Round 24 was also the most streamed round of the season on Kayo Sports while Collingwood, Carlton and Essendon were the most watched teams across Foxtel Group platforms. (In June, Foxtel noted that AFL 2024 hadalready achieved the five largest regular season round audiences of all-time across the Foxtel Group)

Kayo Sports saw 6.1 billion minutes streamed this season, up 39 per cent year-on-year. More than half of total Foxtel Group audiences watched the season on Kayo Sports.

In early April, the second annual AFL Gather Round broke AFL streaming records across Kayo Sports, with a record of 252 million minutes viewed. This made the 2024 Gather Round the #1 streamed AFL round of all time.

NRL CEO Andrew Abdo noted that the total AFL aggregate viewership for the year was 140.3 million.

AFLW

The 2024 AFLW season was the highest streamed of all time across Foxtel Group platforms Kayo Sports, Foxtel Go, Foxtel Now and BINGE, up 61% year-on-year. Across the season, 179 million minutes were streamed.

Set top box on Foxtel were also up, growing 12% year-on-year. Total Fox group audiences grew 29% year-on-year. The 2024 season was the best performing across Foxtel Group since 2018.