RussellEbertHandball
Flick pass expert
I hope zero bonuses are paid on these dodgy numbers down at AFL House and individual clubs.
The freebies clubs were giving away the last 4 to 5 weeks to make numbers look better is BS.
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Official Club Stuff 2024 Club Membership Updates
- Thread starter dave10
- Start date
- Tagged users None
The freebies clubs were giving away the last 4 to 5 weeks to make numbers look better is BS.
- Moderator
- #252
RussellEbertHandball
Flick pass expert
Don't know, did you have a members day on SEN? Several clubs who had those days were giving away memberships.
Did lapsed members get emails saying, comeback, we will give you a 3 game membership. A couple of clubs did that.
Don’t recall that. Hawks membership department are hard-arses. Won’t give you anything.
- Moderator
- #255
Same as Carlton.
There were Members Days on SEN earlier in the year and some Clubs were offering 6 game Gen Admin M/ships & you only pay for 3 games.
Don’t recall any Clubs giving away free M/Ships.
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RussellEbertHandball
Flick pass expert
Essendon's pitch was buy 4, get 4 free.
- Moderator
- #257
the thing is though, while it might look like stat padding, theres some cicumstantial evidence this can work long term. In 2021, Carlton literally gave away memberships, and their actual numbers - including revenue in this area that suggest such an approach can work.
In 2021, the Blues offered a free Carlton membership to every Carlton member to gift to someone else.
"In return for your incredible support throughout a tough 2020, we would like to offer you an additional 2021 membership on us!"
Blues members rose 21% that year, and are up another 30% since. Revenue from Membership, gate and merch rose only 9% in 2021, but climbed 30% in 2022 and a further 7% in 2023. Although form undoubtedly plays a part with a larger gate. (the blues dont separate gate and membership).
- Thread starter
- #258
Yes that’s right. All the clubs basically offered a 50% discount for the day on whatever package they were offering. But my understanding is these clubs only sell about 150-200 memberships on the day. In the end it’s more a day of fan engagement and a win for the network who get some players / coaches throughout the day to interview.
- Thread starter
- #259
It was a great promo. It’s one reason why they’re sitting on 105k now. It coincided with them going up the ladder so many of those free ones are now being paid for. It was Caine
Liddles big win.
So, not offering free memberships then. Just discounted ones.
threenewpadlocks
Brownlow Medallist
There's other things like buy a next year membership early and get 3-5 games this year free or whatever, too.
Point being as Wookie said above, it works - we have membership revenue numbers across clubs from a bunch of years, plus databases and engaged supporters etc. is obviously valuable to sponsors and general engagement/growth strategies.
Point being as Wookie said above, it works - we have membership revenue numbers across clubs from a bunch of years, plus databases and engaged supporters etc. is obviously valuable to sponsors and general engagement/growth strategies.
RussellEbertHandball
Flick pass expert
Defeats the point of what membership is supposed to be.
Membership used to mean commited people to the club.
Buy 4 under your name and it gets 4 mates access to games, dont have to give details of who they are, is more ticket sales not membership sales.
- Thread starter
- #263
Thats true, but who cares? If it gets ‘4 mates’ to the footy, 2 of whom love it and go more often, then buy a membership next year then it works.
The Carlton drive on the surface was ‘freebies’ however it’s now paying them back in spades. Thats the point of most promotions. Create awareness, generate trial in order to create repeat purchases and loyalty. Traditionalists might not like it but welcome to the competitive world of raising revenue and growing a supporter base.
I bet they sold less than 10 of buy 4 get 4 free. Reckon they didn’t sell any. If there is no name it doesn’t count anyway. In the same way pet memberships don’t count.
- Moderator
- #265
Membership totals as of August 1. The total broadly matches the 1.26 million in the AFL announcement.
Crows announced "more than 70,000 for the first time" on 30/7
More: https://www.footyindustry.com/2024/08/01/2024-afl-club-memberships-as-of-1-8/
| AFL Clubs | 2023 (Total) | 2024 (1/8) |
| Adelaide | 68,536 | 70,000 |
| Brisbane | 54,676 | 55,000 |
| Carlton | 95,277 | 105,035 |
| Collingwood | 106,470 | 100,000 |
| Essendon | 86,274 | 82,716 |
| Fremantle | 62,064 | 62,005 |
| Geelong | 82,155 | 86,385 |
| Gold Coast | 23,359 | 23,360 |
| G.Western Sydney | 33,036 | 35,127 |
| Hawthorn | 80,698 | 80,000 |
| Melbourne | 70,785 | 64,730 |
| North Melbourne | 51,084 | 50,076 |
| Port Adelaide | 64,041 | 66,602 |
| Richmond | 101,349 | 97,000 |
| St Kilda | 60,239 | 59,043 |
| Sydney | 65,332 | 72,709 |
| West Coast | 103,275 | 100,000 |
| Western Bulldogs | 56,302 | 59,751 |
| Club Total | 1,264,952 | 1,269,539 |
| Record |
Crows announced "more than 70,000 for the first time" on 30/7
More: https://www.footyindustry.com/2024/08/01/2024-afl-club-memberships-as-of-1-8/
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- Oct 3, 2013
- 13,152
- 31,633
- AFL Club
- Collingwood
- Other Teams
- Chelsea
Collingwood = 110,000
Announced at the ground this evening, and Craig McRae confirmed it in his post-match presser.
Announced at the ground this evening, and Craig McRae confirmed it in his post-match presser.
Just received an email from the Collingwood FC that Collingwood have broken its membership record and now have 110,102 members
- Moderator
- #268
04.08.2024
The following letter was sent to Collingwood Members on behalf of Collingwood President Jeff Browne this morning:
Dear Member,
I am thrilled to announce, for the second consecutive year, we have broken our membership record with 110,102 devoted and loyal Members.
This is an outstanding achievement and only made possible by the unwavering support from each of you, our Magpie Army.
Last year our Club broke the league record for the highest-ever Membership number in the history of the VFL / AFL competition with 106,470 Members.
To go one better and raise our record from last year is truly an extraordinary achievement made possible by you, our most loyal supporters.
On behalf of the Board, players, coaches, and staff, I would like to thank you for your commitment to our Club. Your support has helped us develop our facilities and programs to the highest standards.
We celebrated all our devoted Members at Collingwood’s Round 21 match against arch-rival Carlton last night.
It was an evening full of record-breaking moments, with our great leader Scott Pendlebury playing his 400th AFL game, joining only five other players to reach the milestone.
Our Magpie Army is like no other. Your commitment to get behind our teams – AFL, AFLW, VFL, VFLW, Wheelchair, and our Reclink community team – is a testament to your loyalty and support.
We hear your chants and see you fill the stands across the country with black and white.
You are our 19th player.
It is your presence that continues to fuel our teams' determination to win and our Club’s desire to fly higher and continue to get better.
A special mention to our Membership Department and staff members who strive to deliver the best experience and service for all Members and supporters.
We thank you all for your commitment so far in 2024.
Floreat Pica – may the mighty Magpies flourish.
- Moderator
- #269
Also v Carlton, for the hell of it
threenewpadlocks
Brownlow Medallist
Curious as to how many of the 110,000 have voting rights.
- Oct 3, 2013
- 13,152
- 31,633
- AFL Club
- Collingwood
- Other Teams
- Chelsea
It used to be around 12,000 before the board reformed the constitution last year with voting rights being expanded to more members.
Not sure what the current figure is though in light of recent changes.
- Oct 3, 2013
- 13,152
- 31,633
- AFL Club
- Collingwood
- Other Teams
- Chelsea
Update
Collingwood = 110,102
Carlton = 105,035
West Coast = 100,000
Richmond = 97,000
Geelong = 86,385
Essendon = 82,716
Hawthorn = 80,000
Sydney = 72,746
Adelaide = 70,000
Port Adelaide = 67,499
Melbourne = 64,730
Fremantle = 62,028
Western Bulldogs = 59,751
St Kilda = 59,043
Brisbane Lions = 55,000
North Melbourne = 50,076
GWS = 35,127
Gold Coast = 23,360
Collingwood = 110,102
Carlton = 105,035
West Coast = 100,000
Richmond = 97,000
Geelong = 86,385
Essendon = 82,716
Hawthorn = 80,000
Sydney = 72,746
Adelaide = 70,000
Port Adelaide = 67,499
Melbourne = 64,730
Fremantle = 62,028
Western Bulldogs = 59,751
St Kilda = 59,043
Brisbane Lions = 55,000
North Melbourne = 50,076
GWS = 35,127
Gold Coast = 23,360
https://www.afl.com.au/news/1190065
“the Devils who have launched to have almost 200,000 members, 100,000 of which are in Tasmania.”
“the Devils who have launched to have almost 200,000 members, 100,000 of which are in Tasmania.”
smasha
It's Time!
Richmond only count 50 dollar and above members.
Since Richmond were first to 100k ,the AFL made a rule to count any membership.
Hence the increase of other clubs.
Since Richmond were first to 100k ,the AFL made a rule to count any membership.
Hence the increase of other clubs.
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