- Moderator
- #301
From the President's email yesterday:-
Carlton - 106,345
Up by 11,068 on last years tally of 95,277
Carlton - 106,345
Up by 11,068 on last years tally of 95,277
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AFLW 2024 - Round 4 - Chat, game threads, injury lists, team lineups and more.
Official Club Stuff 2024 Club Membership Updates
- Thread starter dave10
- Start date
- Tagged users None
- Oct 3, 2013
- 13,203
- 31,796
- AFL Club
- Collingwood
- Other Teams
- Chelsea
Final membership tally:
* Club membership record
| 1 | Collingwood* | 110,628 |
| 2 | Carlton* | 106,345 |
| 3 | West Coast | 103,498 |
| 4 | Richmond | 98,489 |
| 5 | Geelong* | 90,798 |
| 6 | Hawthorn* | 83,823 |
| 7 | Essendon | 83,664 |
| 8 | Adelaide* | 75,477 |
| 9 | Sydney* | 73,757 |
| 10 | Port Adelaide* | 66,015 |
| 11 | Melbourne | 65,479 |
| 12 | Brisbane* | 63,268 |
| 13 | Western Bulldogs* | 62,328 |
| 14 | Fremantle* | 62,237 |
| 15 | St Kilda* | 60,467 |
| 16 | North Melbourne | 50,628 |
| 17 | GWS* | 36,629 |
| 18 | Gold Coast* | 26,157 |
* Club membership record
Last edited:
- Moderator
- #303
Last year
2022
2021
- Moderator
- #304
- Moderator
- #305
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- Thread starter
- #307
Interesting note there about AFLW at 68K. St a guess I’d say membership in this category has in fact declined / at best plateaued the last two years? I think they need to have a look at how they grow fan engagement and involvement in ‘W’ as it seems interest via attendance and membership hasn’t grown which is of concern in certain.
threenewpadlocks
Brownlow Medallist
The cost of a standard membership has increased in line with the free -> $10 -> $15 admission cost. So probably increases in revenue without the quantity increase.
Thanks to a share on Reddit, this was Richmond’s membership breakdown from the 2023 season (so not this season).
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- Thread starter
- #311
Amongst the public frustration and scrutiny around some clubs jacking up 2025 prices by ‘unreasonable’ percentages, I think the talking point is the quiet revolution taking place in some clubs around engineering a revolution of how it sells memberships and utilises stadiums.
I believe Essendon is well aware of the risk it’s taking by increasing pricing on most member packages of 10-20%. I believe this is a deliberate strategy to take a longer term view to address a growing issue it has with its membership structure and commercial optimisation.
Reserved seats are usually only 40-60% used for most home games. I believe Essendon is implementing first step of reframing its offer to more effectively utilise stadium capacity and ensure commercial delivery.
Essendon (and Carlton too) lose enormous revenue from not filling seats. It loses its share of food / beverage sales, merchandise etc. as well as not being able to sell around 10,000 unused reserved seats.
I believe it’s modelling has driven a strategy to sell fewer reserved seats, certainly the premium ones, then introduce a waiting list for seats.. It will also slowly play around with member seating bays, it trialled this in 2024. Other clubs currently do this. This allows them to sell these seats each week to get better return. These level 2 seats at Marvel effectively cost $100 as a member seat, clubs could actually sell them for $120-$200+ to the public for games that sellout or an enticing fixtures. Then add the stadium returns from more seats used.
I think initially it’s targeted at seating related packages as clubs feel they probably aren’t realising sufficient value presently. Especially with the additional cost embedded in some of these packages like shipping charges, stickers, pins, things in boxes that cost clubs $$.
Watch this space. Not just Essendon. Essendon fans are irate now but the club is taking a longer term view, aware of the short term pain of lost sales of memberships.
Keep an eye on this. The MCG now presents similar issue with so many sellouts. A structural change is unfolding.
I believe Essendon is well aware of the risk it’s taking by increasing pricing on most member packages of 10-20%. I believe this is a deliberate strategy to take a longer term view to address a growing issue it has with its membership structure and commercial optimisation.
Reserved seats are usually only 40-60% used for most home games. I believe Essendon is implementing first step of reframing its offer to more effectively utilise stadium capacity and ensure commercial delivery.
Essendon (and Carlton too) lose enormous revenue from not filling seats. It loses its share of food / beverage sales, merchandise etc. as well as not being able to sell around 10,000 unused reserved seats.
I believe it’s modelling has driven a strategy to sell fewer reserved seats, certainly the premium ones, then introduce a waiting list for seats.. It will also slowly play around with member seating bays, it trialled this in 2024. Other clubs currently do this. This allows them to sell these seats each week to get better return. These level 2 seats at Marvel effectively cost $100 as a member seat, clubs could actually sell them for $120-$200+ to the public for games that sellout or an enticing fixtures. Then add the stadium returns from more seats used.
I think initially it’s targeted at seating related packages as clubs feel they probably aren’t realising sufficient value presently. Especially with the additional cost embedded in some of these packages like shipping charges, stickers, pins, things in boxes that cost clubs $$.
Watch this space. Not just Essendon. Essendon fans are irate now but the club is taking a longer term view, aware of the short term pain of lost sales of memberships.
Keep an eye on this. The MCG now presents similar issue with so many sellouts. A structural change is unfolding.
