Its hard to justify giving Lions extra money in the salary cap if they run at a big financial loss every year already. All they will do is spend more and get further into debt which the AFL (wce, frem, ade, geel, coll, haw, rich, ess) will have to pay off for them.
Pitiful logic, without Tv rights not even Collingwood would be making profit. Obviously just throwing money at them isn't the answer, but lose Brisbane and we lose one of the key selling points of the AFL, "it's a national sport."
It needs careful management, right now it's being run by someone who's only in it to Line his pockets. The AFL is protecting him.