"Can you smell what the Blues are cooking"

[Chism]

You are

You still here troll??

 

[Aphrodite]

Is that the brand which the AFL has seen fit to schedule the most FTA games for the 2010 season? The brand had lost value during our down years, hence why we were only scheduled for 6 FTA games a couple of seasons ago, but now it would seem to have become a highly sought after brand once again.

Would that be 19 FTA games MSR

 

[Aphrodite]

You still here troll??

I think we may need to get the pest exterminators chism

 

[Greggy]

Is that the brand which the AFL has seen fit to schedule the most FTA games for the 2010 season? The brand had lost value during our down years, hence why we were only scheduled for 6 FTA games a couple of seasons ago, but now it would seem to have become a highly sought after brand once again.

I suppose they've recognised that the club needs some help to get it back to where it could be.

But seriously Carlton are on the way back, I just have a thing against marketing that's purpose is to get a reaction at any cost. It's more to do with the company that created it, and their thought process, "let's do something controversial and that way we don't have to think". Reaks of pin heads sitting in an expensive office, sifting through old campaigns, and then some genius goes "I know we can use the Rocks slogan", there you go have half a million bucks.

 

[Greggy]

I think we may need to get the pest exterminators chism

Maybe if you stopped and thought about it, you could contribute something to the debate, rather than turn me into a whipping boy, that's pretty lazy. I haven't insulted any individuals here remember, I'm just intersted in the campaign, and wanted some questions answered.

Ok, i'm going to leave you guys to it, have a great year.

 

[Blue Bawls]

I suppose they've recognised that the club needs some help to get it back to where it could be.

But seriously Carlton are on the way back, I just have a thing against marketing that's purpose is to get a reaction at any cost. It's more to do with the company that created it, and their thought process, "let's do something controversial and that way we don't have to think". Reaks of pin heads sitting in an expensive office, sifting through old campaigns, and then some genius goes "I know we can use the Rocks slogan", there you go have half a million bucks.

Oh, I dunno I'd say it was a very clever marketing move to generate even more interest in the clashes we'll have with our two arch-rivals. We're sticking our chest out and we love the fact that opposition fans hate that - wonderful manipulation. Who now doesn't want to watch the Carlton matches to see us get our come-uppance?

And it makes sense then that it'd use one of the most successful marketing examples in the world today - WWF is a bunch of buff blokes smacking eachother upside of the head. It's the marketing - the build ups, the shit-stirring, the "oo, he's gonna get you bad for saying that" - that makes an otherwise ridiculous sport such a spinner.

I don't like the poster or slogan, but I can see the sense in it and doubt very much that it was a decision taken lightly.

 

[Chism]

I think we may need to get the pest exterminators chism

We need them!

 

[Greggy]

Oh, I dunno I'd say it was a very clever marketing move to generate even more interest in the clashes we'll have with our two arch-rivals. We're sticking our chest out and we love the fact that opposition fans hate that - wonderful manipulation. Who now doesn't want to watch the Carlton matches to see us get our come-uppance?

And it makes sense then that it'd use one of the most successful marketing examples in the world today - WWF is a bunch of buff blokes smacking eachother upside of the head. It's the marketing - the build ups, the shit-stirring, the "oo, he's gonna get you bad for saying that" - that makes an otherwise ridiculous sport such a spinner.

I don't like the poster or slogan, but I can see the sense in it and doubt very much that it was a decision taken lightly.

Good point, I guess i'm not use to my club puffing it's chest out, but if that's what motivates the club and supporters then it should work, the only down side is if the club has a really bad year, but you'll all be copping it then with or without the campaign.

 

[douls]

I don't like the poster or slogan, but I can see the sense in it and doubt very much that it was a decision taken lightly.

It's shit and looks like it was done by a grade 5 art class. Surely we can come up with something better than this. Looks like amateur hour to me and it's not one i would like to defend. Just because it's ours doesn't mean we have to like it.

We don't need a slogan to make any of our games bigger, that's just nonsense

 

[Blue Bawls]

It's shit and looks like it was done by a grade 5 art class. Surely we can come up with something better than this. Looks like amateur hour to me and it's not one i would like to defend. Just because it's ours doesn't mean we have to like it.

We don't need a slogan to make any of our games bigger, that's just nonsense

Not sure you're grasping the point of this thing. It's not really for us, it's to generate outside interest in the club ans it appears to have succeeded remarkably well.

* It looks shit prompting criticism
* It's infamatory prompting protest
* The slogan is nicked from WWF prompting WWF fans (and they are legion, sadly) to sit up and take notice
* We clearly target two rival clubs, prompting anticipation in those upcoming matches

Has there been a more evocative club promotion? The point has been made before, but the fact that so many people are talking about it means it's already monumentally successful. What's the Pies' and Bombers' slogans? I don't even know, but I'll wager nearly all Pies and Bombers fans know ours.

It's when people aren't talking about you that you start to worry...

 

[Bluebear]

It's shit and looks like it was done by a grade 5 art class. Surely we can come up with something better than this. Looks like amateur hour to me and it's not one i would like to defend. Just because it's ours doesn't mean we have to like it.

We don't need a slogan to make any of our games bigger, that's just nonsense

Quite right.

So, quick multiple choice.

Do people think that we came up with this slogan to:
a) Boost membership
b) Create hype around games
OR ()
c) Create more talking points for people, mainly opposition supporters to flood talkback spouting our slogan and putting the CFC into the forefront of everyones mind.........for FREE!











or
d) Give the Sheltered Workshop art class some exposure.

 

[parrot]

Good point, I guess i'm not use to my club puffing it's chest out,...

That's because your Club's a total disaster.

 

[douls]

Not sure you're grasping the point of this thing. It's not really for us, it's to generate outside interest in the club ans it appears to have succeeded remarkably well.

* It looks shit prompting criticism
* It's infamatory prompting protest
* The slogan is nicked from WWF prompting WWF fans (and they are legion, sadly) to sit up and take notice
* We clearly target two rival clubs, prompting anticipation in those upcoming matches

Has there been a more evocative club promotion? The point has been made before, but the fact that so many people are talking about it means it's already monumentally successful. What's the Pies' and Bombers' slogans? I don't even know, but I'll wager nearly all Pies and Bombers fans know ours.

It's when people aren't talking about you that you start to worry...

lol, i do understand it and i know where they have copied it from, fantastic, it's still shit. So people are talking about our club, whoop de do, why do we want that again?? I would have thought it's time to stay out of the media for a bit, we've had enough of that the last few months...

Who cares what the bombers or pies slogan is, i wish we were in the same boat to be honest, where no-one knows. It doesn't change a thing at the end of the day other than make our club look like knobs. But if you guys think its great then good on you, i'm sure you'd think it was great if Essendon had have done it for example? It just looks un-professional at the end of the day.

 

[mediumsizered]

Would that be 19 FTA games MSR

Correct. 19 FTA games, with Round 22 to be allocated late in the season, leaving the possibility of a 20th FTA game. It certainly highlights how well the AFL & FTA networks rate the Carlton Football Club brand.

 

[Dramoth]

Correct. 19 FTA games, with Round 22 to be allocated late in the season, leaving the possibility of a 20th FTA game. It certainly highlights how well the AFL & FTA networks rate the Carlton Football Club brand.

Considering how damaged it is

 

[Aphrodite]

Considering how damaged it is

Way beyond repair

 

[Dramoth]

Way beyond repair

hell yeah... but we are still the club that every other club wants to be

 

[Blue Bawls]

hell yeah... but we are still the club that every other club wants to be

Regardless of how unprofessional our posters appear to be...

 

[thylacine60]

I hate unprofessional posters...

 

[thylacine60]

A small stipend. Fred & Chiefy thought it only fair on those lonely late nights.

 

[Silvagnis]

Again, you didn't answer my question. Where does it explain in your post how the slogan released will increase memberships?

Your post is being even more hypocritical now. If opposition supporters are irrelevent, then why does the marketing department want them to talk about Carlton? If we are irrelevent, why target us?

Also, how are we helping Carlton by talking badly of them?

In the end anyway, there is no real connection between the team and this slogan. I doubt very much Carlton (the team) sat down and brainstormed to get this slogan. I would give them more credit than that. I am having a shot at the marketing department more than the team.

And I won't make the mistake of saying that's all i'm going to say, because no doubt I will have to explain myself yet again.

I must apologise now. All along I was criticising the membership department for targeting the wrong people.

I realise now that the membership department is on holidays and the "let's get opposition supporters talking" department is filling in. My question still hasn't been answered. How does getting oppostion team supporters talking, and talking negatively at that, increase Carlton's membership numbers? If it works good on them, but I just don't see the connection.

Maybe you should ask why a club that won just 10 games and had zero AA players in 2009, think they can back up the following comment in their 12 Days of Christmas theme.

David Hille on the up side

THE Bombers aren't missing anyone this festive season if their Christmas card is anything to go by.

The card has a not so subtle dig at the Hawks and bitter rival Carlton.

The 12 days of Christmas theme predicts a Round 6 win over the Hawks and a fourth wooden spoon for the Blues.

David Hille on the up side

Why would they mention Hawthorn and Carlton in a marketing exercise aimed at Essendon supporters?

If only we had the temerity to rename each end of our home after our players and piss on the record of two AFL greats. That decision had nothing to do with marketing the Essendon Football Club and getting opposition supporters talking about a storm in a tea cup.

I love the deluded Essendon supporters who post like they won a flag after beating Hawthorn and making the finals with 10 wins and a draw.

Only Carlton fans are arrogant.