"Can you smell what the Blues are cooking"

[parrot]

....NO we dont really care what opposition supporters think of us... As much as you would like us to care it is not going to happen......

I think that's what grates them the most.

 

[krayfesh]

The slogan isn't for people who are supporters and/or existing members. There is only so long before you've tapped that resource.

The undecided are the ones to go after now and since they would be under 10 or new to the sport, the marketing slogan is perfect.

Catchy design and mainstream slogan.

Doesn't get much simpler then that.

 

[parrot]

Even though the Blues marketing is light years ahead of the non-Carlton part of the AFL, you do have to have a great product to sell. And the Carlton Football Club just reeks of success and attitude. This is an important part of the campaign, and why it manages to reel in so many non-Carlton supporters. We're capitalizing on envy - a powerful emotion. Hence why supporters of the least successful Clubs bleat the loudest.

 

[AndyLucimitis]

You guys are the ones who keep re-directing the issue to membership sales, there's more to a campaign than that.

Let's look at a little issue called branding. In the last 2 years carlton has been suffering an inferiority complex, and thus used outside influences to dictate the clubs direction, "They know we're coming" started the trend, and now once again they've fallen into the trap of using outside influences with their use of Essendon and Collingwood in their branding.

The Carlton brand should be regal and strong, not gimmicky and controlled by kitschy slogans. Wouldn't you prefer the respect of the football community (tipping you don't really care).

Carlton are trying to inflate their image in the community, which is fair enough, but isn't a slogan ultimately something that speaks to the club and the players. Anyway ultimately who cares, winning is the only measure. If it gets the more members then it works, but its gonna make them look stupid if they dont win and do more damage to the brand.

I don't really know why I'm giving advice, cause I'm happy it's bad.

So based on this advice Richmond's slogan should be something like:

'Richmond 2010 - even we don't think we'll be any good this year'.

 

[Greggy]

So based on this advice Richmond's slogan should be something like:

'Richmond 2010 - even we don't think we'll be any good this year'.

No, because we're aware of our situation and have learn't from last year not to get ahead of ourselves. Fool me once shame on you, fool me twice shame on me, you get the gist

The carlton brand is already damaged, repair is in order, not gloating.

Parrot your argument has one major flaw, Carlton is currently a laughing stock, thanks to their off field incidents. Success and attitude, that's funny.

Hope you're taking this all in good fun.

Ciao and good luck for 2010

 

[zeeCFC]

Stopped reading at "learn't"

 

[parrot]

.. a laughing stock, ....

Doesn't that define the Richmond Football Club? No success in 30 years, sitting 15th after about 5 failed rebuilds this decade, a relentless series of jaw dropping draft gaffs, a recent player initiated coach sacking, the coach spitting, the dump trucks, two 5 year coaching disasters, the Torquay property deal Salary cap rorts/cheating, the debt, the training facilities in the outer suburbs, worst list in the AFL easily, and now run by a no talent politician whose speciality is AFLPA funded "study trips". I guess when it comes to marketing you need (A) a product, and (B) competent people. The Tiges fail on both scores I'm afraid, and that's why they're a Basket Case.

 

[blue gunslinger]

No, because we're aware of our situation and have learn't from last year not to get ahead of ourselves. Fool me once shame on you, fool me twice shame on me, you get the gist
You have been fools for decades now???????????????????
The carlton brand is already damaged, repair is in order, not gloating.
Richmond's brand has been beyond repair for so long, not gloating but the truth. We have hope - you do not
Parrot your argument has one major flaw, Carlton is currently a laughing stock, thanks to their off field incidents. Success and attitude, that's funny.
Laughing stock - like another 5 year plan and then the players have a meeting and get rid of the coach?
Hope you're taking this all in good fun.

Ciao and good luck for 2010

Just a couple of points I wish to raise

 

[Greggy]

Just a couple of points I wish to raise

I can aknowledge that Richmond have been terrible onfield and off, your arguments are the equivilant of "you are".

 

[Greggy]

Stopped reading at "learn't"

cheers

 

[zeeCFC]

ahh...no worries?

 

[Mister Carlton]

No, because we're aware of our situation and have learn't from last year not to get ahead of ourselves. Fool me once shame on you, fool me twice shame on me, you get the gist

The carlton brand is already damaged, repair is in order, not gloating.

Parrot your argument has one major flaw, Carlton is currently a laughing stock, thanks to their off field incidents. Success and attitude, that's funny.

Hope you're taking this all in good fun.

Ciao and good luck for 2010

5 year plan.

 

[Greggy]

Doesn't that define the Richmond Football Club? No success in 30 years, sitting 15th after about 5 failed rebuilds this decade, a relentless series of jaw dropping draft gaffs, a recent player initiated coach sacking, the coach spitting, the dump trucks, two 5 year coaching disasters, the Torquay property deal Salary cap rorts/cheating, the debt, the training facilities in the outer suburbs, worst list in the AFL easily, and now run by a no talent politician whose speciality is AFLPA funded "study trips". I guess when it comes to marketing you need (A) a product, and (B) competent people. The Tiges fail on both scores I'm afraid, and that's why they're a Basket Case.

You're mostly right, but if you remove the blinkers you'll see that the Carlton brand is a shadow of its former self.

 

[Dramoth]

You're mostly right, but if you remove the blinkers you'll see that the Carlton brand is a shadow of its former self.

At least we are honest with ourselves in admitting that we screwed up in the past and paid over the price for what we did. Our brand has been damaged somewhat by those off-field indiscretions BUT... there is one part of our brand that can never be damaged...

The most successful club in the VFA/VFL/AFL era...

Pre VFL/AFL Premierships: 1869, 1871, 1873, 1874, 1875, 1877, 1887
VFL/AFL Premiers: 1906, 1907, 1908, 1914, 1915, 1938, 1945, 1947, 1968, 1970, 1972, 1979, 1981, 1982, 1987, 1995

Richmond Premierships: 1920, 1921, 1932, 1934, 1943, 1967, 1969, 1973, 1974, 1980
Richmond Runners up: 1919, 1924, 1927, 1928, 1929, 1931, 1933, 1940, 1942, 1944, 1972, 1982

And I do believe that 1982, the last year that you guys appeared in a grand final... we beat you

 

[AndyLucimitis]

You're mostly right, but if you remove the blinkers you'll see that the Carlton brand is a shadow of its former self.

Why ?

 

[Bee]

No, because we're aware of our situation and have learn't from last year not to get ahead of ourselves. Fool me once shame on you, fool me twice shame on me, you get the gist

The carlton brand is already damaged, repair is in order, not gloating.

Parrot your argument has one major flaw, Carlton is currently a laughing stock, thanks to their off field incidents. Success and attitude, that's funny.

Hope you're taking this all in good fun.

Ciao and good luck for 2010

So is Richmond.

My signature says it all. We don't care what you think. But obviously you all care what happens at the Carlton Football Club.
Once again, the marketing dept achieve exactly what they aimed to do, and that's to get everyone talking about the Carlton Football Club. It happened last year, and it's the same this year. You lot fall for it everytime. What was that you mentioned before about "fool me once"...?

 

[Blue Bawls]

You're mostly right, but if you remove the blinkers you'll see that the Carlton brand is a shadow of its former self.

2002-2007 agree. Last two years? I think they represent steady, healthy and dramatic regrowth. We had a bushfire gut the club and, with a few spot fires since, all that's done is burn off the deadwood and clear the way for a fresh new outlook.

No-one here doubts that we will resume normal service (regular top-four appearances, winning flags) from 2010 and the scary thing for the rest of the league is we now have an enormously talented list with stacks of room in our salary cap. The irony when we snag the cup with change in our pockets...

Anyone who now thinks our brand is weak and that we'll never be as great as we've ever been is truly kidding themselves. I doubt there's been a more positive attitude among the club's supporters.

What's the feeling like down in Tigerland? (Not that I could give a shit)

 

[Greggy]

What's the feeling like down in Tigerland? (Not that I could give a shit)

I think we've been a laughing stock for to long and can see some kind of professionalism entering the club, but a few more years of pain may be ahead before any real top four consistency.

Any attack on Richmonds performance over the last 30 years is water off a ducks back to me, I've probably done it more than anyone. So if that's what i'm going to deal with than so be it.

I'm definitely looking forward to the coming year though, and round 1.

 

[Greggy]

So is Richmond.

My signature says it all. We don't care what you think. But obviously you all care what happens at the Carlton Football Club.
Once again, the marketing dept achieve exactly what they aimed to do, and that's to get everyone talking about the Carlton Football Club. It happened last year, and it's the same this year. You lot fall for it everytime. What was that you mentioned before about "fool me once"...?

You are

 

[Aphrodite]

2002-2007 agree. Last two years? I think they represent steady, healthy and dramatic regrowth. We had a bushfire gut the club and, with a few spot fires since, all that's done is burn off the deadwood and clear the way for a fresh new outlook.

No-one here doubts that we will resume normal service (regular top-four appearances, winning flags) from 2010 and the scary thing for the rest of the league is we now have an enormously talented list with stacks of room in our salary cap. The irony when we snag the cup with change in our pockets...

Anyone who now thinks our brand is weak and that we'll never be as great as we've ever been is truly kidding themselves. I doubt there's been a more positive attitude among the club's supporters.

What's the feeling like down in Tigerland? (Not that I could give a shit)

+ 1

 

[Koutafidamedis]

I think we've been a laughing stock for to long and can see some kind of professionalism entering the club, but a few more years of pain may be ahead before any real top four consistency.

Any attack on Richmonds performance over the last 30 years is water off a ducks back to me, I've probably done it more than anyone. So if that's what i'm going to deal with than so be it.

I'm definitely looking forward to the coming year though, and round 1.

No surprises Bitchmond fans turning on their own.

 

[Aphrodite]

I think we've been a laughing stock for to long and can see some kind of professionalism entering the club, but a few more years of pain may be ahead before any real top four consistency.

Any attack on Richmonds performance over the last 30 years is water off a ducks back to me, I've probably done it more than anyone. So if that's what i'm going to deal with than so be it.

I'm definitely looking forward to the coming year though, and round 1.

You still have Gary March as President

 

[Blue Bawls]

I think we've been a laughing stock for to long and can see some kind of professionalism entering the club, but a few more years of pain may be ahead before any real top four consistency.

Any attack on Richmonds performance over the last 30 years is water off a ducks back to me, I've probably done it more than anyone. So if that's what i'm going to deal with than so be it.

I'm definitely looking forward to the coming year though, and round 1.

Sorry? I missed all that...


Heh, jks... mate you're a brave one but your martyrdom is wasted here. Notice there is no tiger in the cauldron? We have bigger fish to fry.

 

[Aphrodite]

No, because we're aware of our situation and have learn't from last year not to get ahead of ourselves. Fool me once shame on you, fool me twice shame on me, you get the gist

The carlton brand is already damaged, repair is in order, not gloating.

Parrot your argument has one major flaw, Carlton is currently a laughing stock, thanks to their off field incidents. Success and attitude, that's funny.

Hope you're taking this all in good fun.

Ciao and good luck for 2010

Richmond have never had any off field incidents have they.
Now let me see ........

Ahh yes .......

- One ex/retired captain urinating outside the St Kilda Rd POLICE complex
- Jay Schultz cost the club sponshorship $$$$$$$
- Some guy named Krakouer - is he out of jail yet
- Justin Charles ring a bell

These are just a few from memory.

You club has been the laughing stock since the 80's & will continue to amuse.

We DON'T give a RATTS what you think PERIOD !!!!!!!

Now run along back to your boring "Yellow & Bleak" board.

CIAO !!!!!!!!!

 

[mediumsizered]

You're mostly right, but if you remove the blinkers you'll see that the Carlton brand is a shadow of its former self.

Is that the brand which the AFL has seen fit to schedule the most FTA games for the 2010 season? The brand had lost value during our down years, hence why we were only scheduled for 6 FTA games a couple of seasons ago, but now it would seem to have become a highly sought after brand once again.