Strategy CEO Thread - Jennifer Watt - Started Jan 2023

[chubbspeterson]

Pigs ****ing arse. Most of our funding comes from the afl. “Equalisation distribution” you can say Collingwood pay for Clarkson if you want. Its how the funds are distributed. Our funds are not distributed to the aflw how other clubs do so. And yes, her top wages are hidden and paid for by collingwood in our soft cap.

Under the AFLW cap rules. You can have 2 x players paid outside the cap.

We have 3.

Her playing wages are part of the ASA cap. Jas Garner and Ash Riddell are likely the two outside the ASA cap.

Then Emma's development coach salary is nominated as part of the AFLW Coach Acceleration Program, where she has to complete the Level 3 coaching program course, get mentored by AFL coaches and development coach.
The rules state that 100k is the minimum salary that must be offered (co-funded by club and AFL or all from AFL distribution from bigger clubs if you want to view it that way) and 100k of that is excluded from the soft cap.
If she's paid more than 100k for coaching, then sure the excess part would count as part of the soft cap.

As for the soft cap, I'd be worried if we were spending 100% of the cap given our playing list is very young.
That'd mean we're seriously overpaying some players and not banking anything so we can spend in excess of 100% of the cap without paying a distribution to other teams like Pies do when we actually get good.
Oh and that other male coach you want to pay would be probably 100-150k more than Emma and all of it would count as part of the soft cap. If you can't handle investing in the next AFLW coach after Crock, then it is what it is.

 

[Del191229]

After 40 years in the media and PR I reckon I have some cred in communications. The good thing is the deal is a very good result for us - I have never questioned that. End of this discussion for me. We agree to disagree Mr Warlord. What we can agree on is this is a ripper deal, especially after 2025 when Tassie is gone.

You keep saying that a holding statement would be simple but never tell us what the words would have been.

No credibility at all. You can't post the words for a holding statement because it's impossible.

Saying "you need to get ahead of these things" and "we've been gazumped" is the contemporary public affairs equivalent of people at the footy who shout "man up" and "kick it long".

 

[Colby Cheer Squad]

You keep saying that a holding statement would be simple but never tell us what the words would have been.

No credibility at all. You can't post the words for a holding statement because it's impossible.

Saying "you need to get ahead of these things" and "we've been gazumped" is the contemporary public affairs equivalent of people at the footy who shout "man up" and "kick it long".

I'll take a stab at a holding statement:

Dear Hawthorn and StKilda, we are working on a ripping deal with the AFL, a certain state government, and two clubs. Please don't undercut us on this deal by turning it into a distorted Dutch auction. Cheers, North Melbourne.

 

[Del191229]

I'll take a stab at a holding statement:

Dear Hawthorn and StKilda, we are working on a ripping deal with the AFL, a certain state government, and two clubs. Please don't undercut us on this deal by turning it into a distorted Dutch auction. Cheers, North Melbourne.

"Dear members, you may have seen media suggestions that we're breaking our contract with Tasmania and negotiating with the WA Govt and AFL to completely change the entire fixture for the whole competition.

"Given we have no intention of ever getting help from the AFL again, and are keen to embark on legal action which could sink the club, I'm writing to confirm the media reports are true.

"It's important that we recognise the demands of our most important stakeholders - tragic nerds on Bigfooty - during these highly sensitive commercial negotiations."

 

[Colby Cheer Squad]

"Dear members, you may have seen media suggestions that we're breaking our contract with Tasmania and negotiating with the WA Govt and AFL to completely change the entire fixture for the whole competition.

"Given we have no intention of ever getting help from the AFL again, and are keen to embark on legal action which could sink the club, I'm writing to confirm the media reports are true.

"It's important that we recognise the demands of our most important stakeholders - tragic nerds on Bigfooty - during these highly sensitive commercial negations."

Is that an intentional error on the last word? If so, kudos.

 

[Del191229]

Is that an intentional error on the last word? If so, kudos.

Sadly not

 

[Wristo_]

All I know is that we have what looks like quite a decent arrangement to help replace the Tasmania money in the short term, and hopefully in that short term we can become a competitive team and start generating some increased revenue as we become attractive again. Watt and the rest of the team get a nice tick for this deal, but there's still a lot more wins they need to create for us.

It's also just nice to see AFL finding itself played at other lesser grounds across the country. I think gather round has a bit too much corporate wank attached to it, but the actual fixturing itself is grouse.

The fact that the AFL is bringing such a wank to SA and I'm here for it, well that's amusing to me.

I'm all for a reach-around, not so much a corporate wank.

 

[shintemaster]

The different opinions on here are part of what's kept me coming back for 20+ years.

It's just when a person's genuine achievement is reduced to an insulting dismissal with no acknowledgement of how much work it involved, or how good the outcome is, that I get disappointed.

It was said of the Chairperson when we secured Clarko and now it's being said of the CEO. It sucks.

I get you being disappointed, but I just think you need to be careful not to let that sour the whole diverse group. Call it out by all means, but 1 or 2 extreme views don't define a group of random people with no real affiliation.

 

[shintemaster]

Head office and WA are the ones with the power and money. They can do what they want.

We were extricating ourselves from a contract with an important stakeholder.

Frankly, anyone who thinks we could put out a holding statement is an amateur.

I note gokangas liked your post.

Come on Edward Bernays, tell us what our holding statement should have been.

Post the words.

I couldn't care less about holding statements - I was mainly commenting on the idea that doing so would somehow let the cat out of the bag and give up the inside running to another club - which was clearly nonsense when people have been talking about it on here for weeks and random journo's were dropping the most obvious insider information ever.

 

[Del191229]

I couldn't care less about holding statements - I was mainly commenting on the idea that doing so would somehow let the cat out of the bag and give up the inside running to another club - which was clearly nonsense when people have been talking about it on here for weeks and random journo's were dropping the most obvious insider information ever.

It could very easily have been sabotaged by other clubs without them necessarily gazumping it

 

[gokangas]

It could very easily have been sabotaged by other clubs without them necessarily gazumping it

Just so, according to the club.

 

[tazaa]

Bendigo wasn’t a viable option, and made even moreso when you consider the debt the state government is in.

So to sell 2 games to Perth where we have our largest following outside Melbourne, you take that.

The AFL is on record saying we can’t sell games to a footballing state.
It has to be a developing market.
This is the first time they’ve changed tune on this in ever.

 

[Colby Cheer Squad]

Bendigo wasn’t a viable option, and made even moreso when you consider the debt the state government is in.

So to sell 2 games to Perth where we have our largest following outside Melbourne, you take that.

The AFL is on record saying we can’t sell games to a footballing state.
It has to be a developing market.
This is the first time they’ve changed tune on this in ever.

This is all true, especially regarding the VIC state government not having spare cash to piss away on regional tourism attached to a football game.

Besides, the concept works much better for WA and is more valuable to their state government because the NMFC supporters from Melbourne who choose to travel for the game will stay over and spend money in the region. With Bendigo, it's highly likely that visitors from Melbourne will drive up and back for the game within the same day without spending a cent in the region outside the stadium

 

[Samsquanch]

This is all true, especially regarding the VIC state government not having spare cash to piss away on regional tourism attached to a football game.

Besides, the concept works much better for WA and is more valuable to their state government because the NMFC supporters from Melbourne who choose to travel for the game will stay over and spend money in the region. With Bendigo, it's highly likely that visitors from Melbourne will drive up and back for the game within the same day without spending a cent in the region outside the stadium

The KFC at the half way point might have stood to benefit though.

 

[TennisPlayerAndy]

I couldn't care less about holding statements - I was mainly commenting on the idea that doing so would somehow let the cat out of the bag and give up the inside running to another club - which was clearly nonsense when people have been talking about it on here for weeks and random journo's were dropping the most obvious insider information ever.

Pretty much an open secret.

Would’ve been like * trying to gazump us for Clarkson.

Too little, too late.

 

[Del191229]

Just so, according to the club.

Yeah bruzzy, Brisbane would be thrilled to know the WA teams have less travel than them.

Btw - you never did send me that holding line for a once over before I push it out

 

[Del191229]

Bendigo wasn’t a viable option, and made even moreso when you consider the debt the state government is in.

So to sell 2 games to Perth where we have our largest following outside Melbourne, you take that.

The AFL is on record saying we can’t sell games to a footballing state.
It has to be a developing market.
This is the first time they’ve changed tune on this in ever.

Exactly bro

 

[Del191229]

Pretty much an open secret.

Would’ve been like * trying to gazump us for Clarkson.

Too little, too late.

Tragic

 

[Crazy Horse]

Speaking of CEO's, this is a great interview with Euge. Looking forward to part 2

 

[giantroo]

 

[Hearts to hearts]

I saw a reporter note that she was there taking photos of supporters with the cup on Saturday night until everyone who wanted a photo had one.

 

[The Brady Bunch]

I saw a reporter note that she was there taking photos of supporters with the cup on Saturday night until everyone who wanted a photo had one.

Best part is that everyone who got that photo from Jen had the scoreboard perfectly framed in the background.

 

[DuckYeah]

whats the chances she’ll let us have a photo with the AFL cup post 2028 GF day?

 

[krakouers]

You might want to ask yourself why Peter Bell is unemployed....

On that...

Bell in the mix to take over top job at big Victorian club

Fremantle champion Peter Bell is reportedly among the final candidates to become Craig McRae’s right-hand man at Collingwood.

thewest.com.au

"Fremantle champion Peter Bell is reportedly among the final candidates to become Craig McRae’s right-hand man at Collingwood.

Bell left the Dockers a year after he was replaced as the club’s head of football...

The Herald Sun is reporting Bell is in the mix to replace Graham Wright as the Magpies’ football manager, with an announcement expected in the next fortnight.

Former Sydney head of football Charlie Gardiner and Adelaide list manager Justin Reid are also in the mix.

Wright left the Magpies to become Carlton’s deputy chief executive."

 

[Sillygit]

whats the chances she’ll let us have a photo with the AFL cup post 2028 GF day?

You think if we won a cup in the mens we wouldnt do photos?