Dogs smell Rosey

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As David Smorgon said this is the greatest day of the club since 1954. We now have a future. As Mike says "The AFL surely can do no more to convince the football community of its commitment to the Bulldogs, to 16 clubs, to Victoria's 10 clubs".

And finally Mike's last sentence hit the nail on the head - "The Doggies have a chance again. It's up to Eade and the players from here".

GO DOGS!!!!! :)
 
Here's Patrick Smith's article from the Australian:


Bulldogs move up in world with their lavish new digs

September 24, 2004


WESTERN BULLDOGS chief executive Campbell Rose presented AFL heavy Andrew Demetriou with his idea to raise $19.5million to rebuild the Whitten Oval in early July. When Rose left there is every chance Demetriou would have said to his AFL executive team that the plan had no chance to succeed.

Demetriou was right to be sceptical. Part of Rose's plan included a federal government donation of $8m. Like, yeah, right. Last time the federal government was asked to support AFL football it sent a jockstrap.

Worse, the Whitten Oval is smack in the middle of the western suburbs - Labor heartland. The only recorded Liberal votes at elections come from the Liberal candidates. And sometimes they get a bit wobbly when it gets to X marking the spot.

So, although Rose's plan was bold, ambitious and visionary, it did appear to have a telling weakness. It stank.

Yet two months after Rose told Demetriou of his plan, Prime Minister John Howard journeyed out to the primitive Whitten Oval and promised to help the oval's redevelopment with $8m in funding.

By the end of 2007 the Whitten Oval will be a sophisticated precinct with the means to service Melbourne's western suburbs on issues ranging from health to education to domestic violence.

It will boast a childcare centre, a fully equipped gymnasium open to the public, playing ovals, a convention centre, museum, hall of fame and administration facilities for local sport bodies and community groups.

The rest of the funding will come from a state government donation of $3m, an AFL commitment of $3m, local municipal councils will add $2m and the Bulldogs' support group, Forever Foundation, will raise a further $3m.

It is a most significant day in Bulldogs history. The new precinct will do two things: it will be a revenue driver for the club which will help secure its future; and it will embrace its community, aiming to improve the health of children in the west, improve access to child care and aid in joining together a community that is varied in race, religion and culture.

For Rose, the precinct is the only way forward. When the CEO first arrived at the Whitten Oval he was stunned by the brittle nature of the club's financial position. The banks could not have been far away from pulling their life support.

The club was working on a financial model that simply couldn't fund the club. What works for strongly supported clubs like Collingwood and Essendon is no fix for clubs with small memberships and supporter bases. The accepted revenue streams of sponsorship, membership and merchandising do not deliver enough to cover the cost of running the operation.

The Bulldogs had to find or invent another model. And they have. Rose and his president David Smorgon are taking the club to the community.

So footy-speak to the Bulldogs is not just membership drives and servicing sponsors. Rather it is talk of delivering court diversionary programs, education for the economically disadvantaged, reducing truancy. It is talk about establishing programs that encourage responsible gambling, youth employment and racial and religious integration.

Yesterday it prompted this aside from Smorgon. As Rose was detailing how the club had worked desperately hard to build relationships with groups like the Centre For Population, Heath Studies and the St Vincents Institute, Smorgon said: "You know he is talking football." It has been an excellent two months for Rose. He has delivered Rodney Eade as coach and the former Sydney mentor appears a perfect fit. And now he has delivered what many thought impossible: a viable future for the Bulldogs.
 

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