Resource Gold Coast Suns Rebrand

[exile]

some insights from the brand refresh below. more comments in the linked thread too.

I’ll try and put my thoughts into words, sorry if it seems clunky.

So I walked out of the brand refresh feeling really flat.

They showed us 3 designs. Mostly focusing on the logo and putting it in a lineup with all other club logos for comparison.

Logo Design 1.

This was awful, really awful.
But, the guernsey they slapped it on was GREAT.

Red to Yellow gradient. Starting with red at the bottom changing into yellow around the chest and up, with red hems and collars!

The away was yellow and yellow gradient.
(Looked okay nothing great like the yellow training jumper)

The clash was blue and red gradient, looked really good - think phoenix suns but more blue than purple.

Logo Design 2.

This was the best logo that was offered up.

They had placed this on a 2 toned red jumper. Think soccer shirt where it’s red with darker red lines quite busy, I hated it.

And a yellow version - the same.

Logo Design 3.

This logo was also terrible.

On the guernseys they had changed the red and blue shades to almost lions colors. And the logo on this one was really big and quite low on the jumper in a darker shade of the same color of the jumpers.

I have written a lot about the different jumper designs they showed us and honestly if the put logo 2 onto guernsey 1 it would be pretty decent design.

But they didn’t seem to care about the actual guernsey design. Every time I asked about it or gave feed back they tried to put me back into talking about the logo. It seemed like it would be an after thought.

They did concede that they would be going with some type of gradient and all signs pointed to yellow being the away/clash.

Anyone who wants a “traditional” strip will be disappointed.

I should also say he did stress that these designs weren’t anywhere near completion before he showed us, to the point where he almost sounded defensive, almost like he had negative feedback all day.

It is happening. 2025 we will be in a new kit.

Members will be shown in November.

I didn’t end up signing any type of NDA and we didn’t have to give them our phones, just turn them off.






Sent from my iPhone using BigFooty.com

 

[Swooping_Magpie]

some insights from the brand refresh below. more comments in the linked thread too.

extremely dissapointing that all of the jumpers have logos slapped on top of them. unless they can make the new logo blend in with the jumper, i'm afraid this wont be much of an improvement.

 

[fs88]

no jumper design how amazing it may be will be any good until they fix the heinous logo

 

[And_ROOS]

They should be changing the GC logo to a sun if they desperately want an emblem or logo on the jumper. Drop the awful GC and font.

 

[GoldbergsGold]

I reckon if Gold Coast switch that terrible 1980's looking logo into a monogram and remove the gold side bars, they'd have one of the best looking uniforms.

Rip off of Melbourne's old away guernsey, but here's an idea with the same colours as Gold Coast and a monogram, just need to change the letters to CGFC.

 

[justlookingaround]

I wasn’t gonna say, but * it. They didn’t actually say not to while we were there, just no photos.

I’ll explain as best I can.

It’s like the oval shape we have now but it is just an S, the top half of the S is a solid yellow the bottom half has lines getting thinner towards the bottom to look like a rising sun.

I kinda thought it looked like if the old rugby league Superleague and Oakley logos had a baby.


Sent from my iPhone using BigFooty.com

He described the logo a few posts down.

 

[cannavo]

 

[Suntory Boss Coffee]

Any of you gfx guys able to get a mock-up based on the descriptions?

 

[1990crow]

Proof journos read bigfooty.

 

[GoldbergsGold]

They should just hold fan contests for a new guernsey design like Port did in the late 2000's and Hawthorn did in 2016 for their clash.

 

[Bjo187]

They should just hold fan contests for a new guernsey design like Port did in the late 2000's and Hawthorn did in 2016 for their clash.

Exactly, you get better options from fan design pages than the designers come up with. History with all the new teams proves that.

 

[Boyohboywowwee]

Keen to see more yellow and more blue but change it to a light NSW blue

 

[Johnny Bananas]

Keen to see more yellow and more blue but change it to a light NSW blue

Gee, that's going to play well in Queensland!

 

[1990crow]

Gee, that's going to play well in Queensland!

I mean technically greater Gold Coast is growing into NSW..

 

[Boyohboywowwee]

Gee, that's going to play well in Queensland!

The titans have the same I know they are a basket case too

 

[justlookingaround]

Any of you gfx guys able to get a mock-up based on the descriptions?

I'm picturing the oval shape to be similar to this old Cleveland Browns logo:


Per Lommy, with an S like this:


And a design like this:

 

[Heardy_101]

Exactly, you get better options from fan design pages than the designers come up with. History with all the new teams proves that.

Yeah but then you end up with Power Ranger jumpers and flying Crows clash jumpers, not to mention rigged polls.

 

[Nickimus Rex]

So something like this?


disclaimer: shocking linework

 

[jcmelb]

anything like this?

 

[Bjo187]

So something like this?
View attachment 1983678

disclaimer: shocking linework

lommy anything like the two above mate?

 

[1990crow]

anything like this?

View attachment 1983706

The red sleeves and collar hurt my eyes.

 

[Zoops]

Stuff it. Sunset gradient over this!

 

[1990crow]

Stuff it. Sunset gradient over this!
View attachment 1983713

Gary Ablett junior to come out of retirement. Little superman.

 

[magpiemaniac44]

anything like this?

View attachment 1983706

You know what, if the gradient went from red down to yellow, and the S was white, I think that would look not too bad

 

[jcmelb]

You know what, if the gradient went from red down to yellow, and the S was white, I think that would look not too bad

its not bad.....