if we had almost merged & were in the process of relocating interstate then perhaps Hawthorn may be our rival. But of course that is not the case so we rightly view a club like Hawthorn as just another competitor.
You clearly have no idea about the situation facing Victorian clubs - particularly based primarily at the MCG.
The big advantage the non Victorian clubs have over most Victorian clubs is their control over managing home grounds and membership prices. Put simply generally the SCG, AAMI, Subiaco and GABBA are much smaller then the MCG and Docklands allowing the tenants to take advantage of the supply and demand for reserve seating at the venues.
The chances of the Hawks, Tigers, Demons and probably Magpies ever regularly packing out the 100,000+ MCG is remote at best. Unlike the non Victorian clubs and Essendon these clubs won't sell more reserve seating memberships then ordinary memberships and can't bump up the pricings of these reserve seating packages basically because the supply and demand for seats doesn't allow them too.
To quote the president;
Jeff Kennett said:Thirdly we are going to be able to in real terms manage our own ground. We have control, at the MCG however well we play its going to be most unlikely that we will ever fill the ground, we’re not going to be able to sell reserved seats in great number we sell a number and we are trying to sell more. But we hope in Launceston that we are going to fill out that ground every time we play so we are going to have a hybrid situation, a Victorian club with a interstate emphasis giving us the opportunity to a large community who we hope to our endeavours not only on-field but how we work with the community will bring a lot of new members to us.
Put simply Hawthorn are more likely going to pack out a 25,000 seat stadium in Tasmania regularly then a 100,000+ coliseum at the MCG. The shortfall in reserve seating that exists currently can be made up and more by playing a small package of games at a much smaller stadium - basically its essential compete with West Coast etc. with an eye to the medium to long term future.
Hawthorn will most probably sign up 30-35,000 members next season - but will the 30,000 Hawk members produce the same amount of revenue that Essendon's 30,000 members (majority on expensive reserve seating packages) produce? Membership size is over rated, at the end of the day the most important figure for clubs is membership revenue…its okay having 40,000 members, but if every member contributes 100 dollars is that any better then 25,000 members contributing 200 dollars yearly?
Of course not, this is why clubs such as Essendon and St.Kilda can generate much more revenue from similar membership levels.
Why else do you think Essendon relocated 7 of its 11 home games from the MCG to the much smaller Docklands?