This is not a comment on which club is bigger than another, of which I have no idea, but just wanted to say that you can read two fifths of **** all into member numbers given the way they're tallied from club to club.St Kilda have more members than North/Bulldogs. The interesting one for me is the Bulldogs - they've won a premiership in the last 10 years and yet they trail behind St Kilda in membership, and have only a few thousand members more than North.
You have to wonder what their crowds and membership could dip to if they went through an unsuccessful period.
In 2023:
- Western Bulldogs had 56,302 members and a reported membership revenue of $9.4mil.
- North Melbourne had 51,084 members and reported membership revenue of $6.9mil.
- St Kilda had 60,239 members and a reported membership and reserved seats revenue of $9.8mil.
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